AUSTRALIA – Launching its first-ever and major brand campaign, Australian-owned betting platform Picklebet, with Melbourne-based advertising agency, Kerfuffle, advances to offer an online platform for major sports and racing betting mediums.
Since 2017, Picklebet has served as a multi-betting platform offering sports, racing, and e-sports gaming. Powered by Kerfuffle, the campaign centered on providing a ‘new kind of energy to betting culture’ by rolling out nationally across all channels.
According to Picklebet co-founder Damon Oudejans, the campaign did not only serve as their first, but rather a statement, “We didn’t want a brand campaign that blended in – we wanted one that kicked the door.”
This was echoed by Kerfuffle co-founder and chief creative officer Josh Stephens, “When we started Kerfuffle, we weren’t looking for safe. We were looking to partner with businesses who have a bold ambition to really put themselves out there. Enter Picklebet—a team with zero interest in blending in.”
He continued, “Together, we set out to create work that doesn’t just command attention, but gets a reaction — preferably loud, possibly confused, definitely entertained…and this is just the beginning.”
On the other hand, Australian musician Partiboi69 provided an original score for the integrated campaign directed by Jesse James McElroy with support from The Sweetshop, a New Zealand-based production company.
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