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Tag: campaigns

reddit max campaigns rollout
Reddit rolls out Max campaigns, offering automated targeting and creative optimisation for advertisers
Posted on January 7, 2026
by Aliza Carmona
USA – Reddit has launched Max campaigns in beta, an AI-powered ad solution designed to help advertisers reach the right audiences with optimised messaging more efficiently. Enabled by Reddit Community Intelligence and AI that predicts the value of each ad impression, Max campaigns adjust campaign settings...
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MCDONALD'S SG MCCRISPY BURGER STAIRS
McDonald’s Singapore’s campaign for McCrispy Burger features interactive crunch staircase at Dhoby Ghaut 
Posted on September 5, 2025
by Sharona Nicole Semilla
Singapore — McDonald’s is bringing attention to the new McCrispy Burger in Singapore through an out-of-home campaign created by OMD, highlighted by an interactive staircase installation at Dhoby Ghaut MRT station. The McCrispy Crunch staircase produces crunch sounds and lights up with each step, inviting...
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PICKLEBET
Picklebet enters Australian betting landscape with major brand campaign via Kerfuffle, Partiboi69
Posted on August 18, 2025
by Lyene Marie Darang
AUSTRALIA – Launching its first-ever and major brand campaign, Australian-owned betting platform Picklebet, with Melbourne-based advertising agency, Kerfuffle, advances to offer an online platform for major sports and racing betting mediums. Since 2017, Picklebet has served as a multi-betting platform...
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SK-II’s Sue Kyung Lee on driving beauty campaigns towards Chinese consumers, what’s next for the beauty industry in APAC
SK-II’s Sue Kyung Lee on driving beauty campaigns towards Chinese consumers, what’s next for the beauty industry in APAC
Posted on April 11, 2024
by MARKETECH APAC
This has catapulted into one of the most viral and talked about brand topics on Chinese social platform Little Red Book, sparking passionate discussions on how women are expected to look as they grow older, and courageously sharing the choices they’ve made to stand apart and find their truest selves...
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Azerion-and-Right-Thing-Media
Azerion ties with Right Thing Media to offer social impact messaging within in-game advertising campaigns across APAC
Posted on November 18, 2022
by Kathleen Murata
They can work with any ad format, distributor, agency or media owner across web, mobile, and app campaigns.
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ASCI-Advertising-Service-Ad-Violation-Checker (1)
ASCI’s latest service aids brands in determining potential ad violations
Posted on September 22, 2021
by Teddy Cambosa
'Advertising Services' by ASCI targets to create a more safer and step-by-step approach in dealing with potential ad violations.
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MDEC new campaigns 1
MDEC’s new dual campaign to have gov’t inject total RM200m incentives to boost SMEs’ e-commerce
Posted on July 2, 2021
by Kathleen Murata
MDEC supports Malaysian businesses' e-commerce through two new campaigns called Go-eCommerce Onboarding and Shop Malaysia Online.
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youtube raya ads
These are the top 10 Hari Raya ads by MY brands on YouTube
Posted on May 21, 2021
by Kathleen Murata
Online community platform YouTube has unveiled the top 10 Ramadan-Raya campaigns by Malaysian brands for this year.
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dentsu bags aia my creative business
dentsu Malaysia bags AIA's creative business
Posted on February 24, 2021
by Kathleen Murata
AIA Malaysia has awarded dentsu Malaysia its creative business.
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