Singapore – Lifestyle platform XiaoHongShu, also known as RedNote, has appointed Meetsocial as an official partner. This collaboration aims to empower brands across Southeast Asia to expand into the Chinese and global markets through a content commerce approach driven by community engagement.
Through its partnership with, XiaoHongShu, Meetsocial is granted access to exclusive advertising inventory, content-commerce integrations and a creator network. This enables Meetsocial to help regional brands looking to penetrate the China market and beyond.
XiaoHongShu, with a platform that encompasses beauty, fashion, wellness, and home, has influence beyond China, attracting global consumer brands.
As part of the partnership, Meetsocial will offer a suite of specialised services designed to maximise brand success on XiaoHongShu. These services include XiaoHongShu account setup and verification, ensuring brands achieve blue tick certification and advertising enablement.
Meetsocial will also provide performance advertising through data-led campaign strategies. To ensure content resonates with the platform’s discovery-first algorithm, Meetsocial will offer social content creation services focused on platform-optimised creatives.
The partnership will also include community growth strategy, aimed at building brand-led communities that foster word-of-mouth promotion and sustained engagement.
Lee Kai Xin, managing director, Southeast Asia at Meetsocial, said, “It’s a common misconception that XiaoHongShu is only relevant for the China market. The platform’s reach in Southeast Asia is growing rapidly—with over 500,000 users in Singapore and more than 2 million users in Malaysia, making it one of the largest markets outside China. These are highly engaged, high-intent, and increasingly affluent consumers. Our partnership allows us to help brands tap into this momentum with precision, creativity, and performance.”
