Indonesia – Hakuhodo International Indonesia (HIID) has announced a major leadership restructure as it enters a new chapter focused on unified growth.
Earlier this year, the agency appointed Farhana Eldini Devi Attamimi as group CEO and Yuzuru Iguchi as country director, marking the beginning of a broader strategic transformation aimed at aligning the organisation with evolving client demands and market dynamics.
As part of this transition, HIID has promoted a new generation of leaders from within its internal talent pool—underscoring efforts to support continuity and empower emerging leadership across its network.
The updated leadership structure covers several units under HIID. Hakuhodo Jakarta is now led by Narpati Adityasa as general manager and Naoya Hosokawa as director. Hybrid is headed by Ivan Christyanto as general manager, with Yuzuru Iguchi serving as director in addition to his role as country director of HIID.
“We’re evolving with the industry—becoming more agile and adaptive to market needs and beyond, listening more closely, and approaching things with fresh eyes. That’s exactly what our clients—and the sei-katsu-sha—expect from us now,” Adityasa said.
H: Three will be led later this year by Eka Harithsyah as general manager, alongside director Daisuke Yanaoka. H Digital is currently under the leadership of Linda Mutiara as general manager and Kyohei Hasegawa as director. Meanwhile, Fitri Rizayati has been appointed managing director of i-dac Indonesia, working with director Kyosuke Matsui.
Yanaoka commented, “This new chapter marks an exciting opportunity for us to further strengthen collaboration across teams and drive greater impact for our clients. With shared values and a unified vision, we are committed to nurturing ideas that resonate deeply with people and deliver meaningful business results.”
To support alignment and long-term growth, HIID has also formed an executive committee tasked with driving strategic planning and strengthening organisational leadership across the group. Members include Fitri Rizayati in corporate planning, Hilman Eri Permadi as executive director of finance, and Rini Maulidia as director of finance.
HIID has further reinforced its central services with several new appointments: Euvine Winarni as executive director of business growth & partnership, Rian Prabana as senior director of strategy, and Wimala Djafar as director of H+, the group’s innovation and technology arm. Woon Siew Hoh also returns as chief creative officer, while Hermawan Prasetyo joins as executive director of integrated production. Mayada Patria has taken on the role of director of people & corporate services.
The transformation supports HIID’s positioning as a Sei-katsu-sha Value Design Company, integrating the vision of founding leaders with the perspectives of emerging talent to stay responsive to client needs and cultural shifts.
Group CEO Attamimi shared, “We’re not just reshaping structure—we’re building a more connected, responsive organisation ready for what’s next. By empowering our leaders and strengthening our core capabilities, we’re creating a foundation that supports creativity, agility, and long-term growth across the group. This transformation is about staying ahead—together—as we continue to deliver meaningful value to our clients and society.”
