Hong Kong – The South China Morning Post (SCMP) announced the appointment of Betty Wong as corporate communications director, leading the brand reputation and strategic communications for this 122-year trusted news organisation with over 35 million readers across the globe.
Being a seasoned communications expert, Wong brings over 20 years of experience in corporate communications and strategic project management, working in local and global organisations across finance, technology, and biotechnology sectors.
Wong’s prior experience includes leading communications for Google in Hong Kong, where she later focused on cybersecurity and privacy communications across the Asia-Pacific region, and managing Asia-Pacific PR strategy at CFA Institute.
She holds a bachelor’s degree in biology from The Chinese University of Hong Kong and a master’s degree in media management from the Hong Kong Baptist University.
Speaking on her appointment, Wong said, “Joining SCMP at this transformative time presents a remarkable opportunity. The organisation’s 122-year legacy, built upon trust and integrity, offers a robust platform for growth and innovation. SCMP’s commitment to a forward-thinking strategy and continuous innovation resonates with my professional values and goals.”
Meanwhile, Kevin Huang, chief operating officer at SCMP, commented, “We are delighted to welcome Wong to the SCMP family, contributing to our continued success and growth in the dynamic media landscape. SCMP recognises that a culture embracing experimentation and robust interdepartmental collaboration is crucial for long-term success. Wong’s appointment reflects our commitment to developing a skilled and adaptable team to drive our objectives forward in a rapidly evolving and competitive landscape.”
Wong’s appointment follows SCMP’s recent launch of ‘Morning Studio Amplified’ aimed at expanding branded content reach across media platforms.
