Japan – Hakuhodo Inc., the integrated marketing and innovation company based in Tokyo, has appointed Akihiko Imai as the new president and CEO of Hakuhodo International, effective immediately.
With extensive experience in the marketing and advertising industry, Imai brings a proven track record of leadership and innovation to his new role. Succeeding Shuntaro Ito, his appointment signals Hakuhodo International’s focus on strengthening its global presence and continuing to deliver value to clients worldwide.
Imai began his career at Hakuhodo in 1989 and spent much of his professional journey at TBWA\HAKUHODO. He became a corporate officer of Hakuhodo in 2016 and was promoted to senior corporate officer in 2021. As of April 1, 2025, he will also serve as director and senior corporate officer of Hakuhodo.
Throughout his career, Imai has held key positions, including president & CEO of TBWA\HAKUHODO and director of both TBWA\HAKUHODO China and OMD HAKUHODO.
He has also received numerous accolades, highlighting his significant impact and influence within the industry and underscoring his commitment to excellence and innovation in marketing and advertising.
Commenting on his appointment, Imai said, “I am honoured to take on this role and lead Hakuhodo International into its next chapter. I look forward to working with our talented team to drive growth and innovation and to further strengthen our relationships with clients around the globe as a creative force for meaningful change with sei-katsu-sha*.”
“Sei-katsu-sha” is a term Hakuhodo uses to describe individuals not just as consumers but as fully realised people with unique lifestyles, aspirations, and dreams.
