India – Digital agency ADK India has redesigned the Jaipur Literature Festival (JLF) website, introducing a new platform aimed at improving audience engagement and supporting the festival’s evolving digital needs.
ADK India’s redesign of the Jaipur Literature Festival website enhances user experience with improved accessibility and a visually rich interface. Inspired by the peacock’s cultural significance, the platform reflects the festival’s vibrancy and heritage.
The redesigned website features a bold colour palette of deep pinks, purples, and golds, along with a dynamic layout and fluid animations. It incorporates a mobile-first approach, interactive elements, and streamlined access to event schedules, speaker profiles, and ticketing.
Preeta Singh, president of Teamwork Arts, said, “The redesigned JLF website truly embodies the essence of our festival, showcasing our heritage and energy in a visually stunning way. ADK India’s creative approach and attention to detail have exceeded our expectations.”
ADK India’s design highlights JLF’s cultural heritage and storytelling tradition, enhancing its digital presence as a leading literary festival that brings communities together.
Vivek Shetty, AVP for business at ADK India, commented, “Our team has crafted a platform that celebrates the beauty and diversity of JLF, offering a seamless and captivating digital experience for all attendees. We are thrilled to unveil the new JLF website, designed to enhance user experience and reflect the festival’s grandeur.”
