New York – Docusign, a software company managing electronic agreements, has rebranded with a new sonic identity, reflecting its position as a leader in electronic signature technology.
Going beyond brand visuals, Docusign’s new sonic identity aims to contribute to building trust and engaging its customers while making an impact. Through a recognizable audio, Docusign is boosting its presence in the competitive market.
To create the sonic identity, Docusign teamed up with brand sounding agency amp, which invented a sonic DNA mirroring Docusign’s personality. It aimed to capture how the company is professional, trustworthy, and lively through an upbeat and optimistic sound.
Alongside the launch of a new sound is a refreshed brand image, creating a multisensorial identity that complements how it manages agreements.
The launch marks Docusign as the first brand in its sector to use sonic DNA, reinforcing its leadership in the intelligent agreement management category in the industry.
“Our redesign marks an exciting new chapter for Docusign, one that reflects our evolution as a leader in trusted agreements. The modernisation of our brand identity with the key addition of a sonic brand truly mirrors and supports our renewed focus on helping businesses move forward, faster, and smarter,” Carla Weiss, vice president of brand at Docusign, said.
“The creative idea behind the Docusign sonic logo is rooted in the concept of resonance, a phenomenon where two closely matched frequencies amplify each other: the Docusign vision of how the world comes together and agrees,” Jason S. Thompson, creative director at amp, commented.
