Singapore – Xero, a global small business platform, has refreshed its brand to highlight its promise of delivering customer success and growth.
Introducing its new tagline, ‘Your business supercharged,’ Xero is realigning its brand promise, reflecting its commitment to helping small businesses gain the right tools, insights, and connections.
Xero teamed up with brand consultancy Interbrand to carve the global positioning, supported by market research firm Insights Exchange for large-scale research in various geographies.
In line with the brand evolution, Xero is set to launch a marketing campaign across Australia, New Zealand, the United Kingdom, the United States, South Africa, Canada, and Singapore.
“Our platform is more powerful, personalised and automated than ever before and ‘Your business supercharged’ synthesises the overall benefit our customers have come to know and expect,” James Kyd, executive general manager of brand and marketing at Xero, said.
“Small business owners know what’s best for their business and accountants and bookkeepers play a pivotal role in helping realise these aspirations. ‘Your business supercharged’ reflects this while also acknowledging the role Xero plays – by providing an intuitive platform, actionable insights, and access to an expert community,” Kyd said.
“In developing ‘Your business supercharged’, we engaged in extensive conversations with small businesses and their advisors. This feedback played a crucial role in shaping the platform, ensuring it resonates with the needs and aspirations of our customers. They expressed a strong belief that ‘Your business supercharged’ effectively captures how Xero can help them to unlock growth and achieve the freedom they desire,” Kyd added.
