Sydney, Australia – GumGum, a digital media company that specialises in contextual marketing, has appointed Matt Coote as country manager for Australia, focusing on business growth.
In his new role, Coote is tasked to lead the sales team and the expansion of GumGum’s presence in Australia. He is set to oversee revenue growth and strengthen relationships with partners and clients.
Coote joins the company with 13 years of experience in media, including television, digital, and social platforms. He formerly worked with Snap Inc. as one of the founding members of its ANZ team. At Snap Inc., he held the role of head of agency development and head of sales.
Through the appointment, GumGum is looking to enhance its cultural impact and widen its reach in the Australian Market. It aims to reinforce the company’s positioning as a frontrunner in digital advertising.
As a contextual-first technology company, GumGum is known for leveraging artificial intelligence to help advertisers.
Coote commented, “I have had the privilege of working in roles that prioritise innovation and technology, which aligns perfectly with GumGum’s commitment to driving progress in digital advertising. What really excited me about this role was hearing about the strong cultural foundation GumGum has built.”
“I look forward to collaborating with the team to build on what’s already here. As Bill Marklein says, ‘Culture is how employees’ hearts and stomachs feel about Monday morning on Sunday night.’ That’s where the magic happens, and I can’t wait to help make that even stronger at GumGum,” Coote added.
“We’re excited to welcome Matt Coote to GumGum. His deep expertise and dedication to cultivating a strong team culture make him an excellent addition to our team. The energy and perspective Matt brings, along with his focus on fostering cross-market collaborations will be invaluable. By partnering with stakeholders across the company, we believe Matt will refine our strategies and drive impactful results in this market,” Niall Hogan, general manager for JAPAC at GumGum, said.
