Tag: GumGum
MARKETECH APAC recently spoke with industry leaders to learn more whether this news should come as a concern or not for the future of the advertising industry.
The report also highlights that trust in contextually relevant ads was considerably higher, with 70% of non-neutrals saying they put more faith in the former than the latter.
In his new role, Coote is tasked to lead the sales team and the expansion of GumGum’s presence in Australia.
But what exactly should e-commerce-focused marketers be looking for? In essence, the ability to forensically delve into context is what will separate the best from the rest.
MARKETECH APAC sought insights from various industry leaders to learn more about their insights from this update, and why should the industry continue to strive away from third-party cookies.
GumGum, the global digital advertising platform known for its contextual-first approach, has bolstered its executive team by appointing Kerel Cooper as the new chief marketing officer (CMO).
In this new position, Hogan will lead GumGum's media advertising business in Singapore, Japan, Australia, New Zealand, and growing JAPAC markets through sales, customer success, and operational delivery. As the team leader of more than one hundred employees, Hogan's main objective will be to increase...
Through this merge, the entirety of Playground xyz’s media arm of the APAC market will now be fully integrated into GumGum’s fleet of ad solutions.
In his new role, Selby will be growing GumGum’s brand presence in the market, as well as deepening its relationships with brands, agencies, and publishers to embrace a mindset-first, cookie-less solution.
