Singapore – Samsung Galaxy has released the third season of its ‘All About Switching’ global film campaign in collaboration with Cheil Worldwide, Logan Studios, and electriclime°.
The film is part of Samsung’s ‘Why Galaxy’ brand campaign platform, which encourages users to switch to Galaxy smartphones.
The third season of the film campaign accompanies the launch of new products, including the Galaxy Flip6, Fold6, Watch Ultra, and Ring.
Highlighting the features of Galaxy AI technology, the film shows the apps personified to showcase its characteristics. It shows how various apps are gaining powers through AI, emphasising its contribution to productivity, creativity, and health.
The series’ third season comprises three episodes which highlights how AI is getting more incorporated in real life through innovation.
Samsung Galaxy also worked with Logan Studios for the first two seasons of ‘All About Switching.’ electriclime° joined during the third season to work with Logan Studios on the film, combining the two company’s creative capabilities. gsn
The film campaign is available for viewing online on Samsung’s social media channels, including YouTube and Facebook.
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