Tag: Cheil Worldwide

South Korea – Samsung has collaborated with Cheil Worldwide and electriclime° Korea on a global campaign film highlighting the technology and features of its new Samsung Vision AI TV.

Promising the next big thing in television, the campaign highlights how Samsung Vision AI enhances the TV viewing experience, demonstrating its ability to interact with users beyond just displaying content.

Directed by South African filmmaker Billy Pols, the global spot follows a family in a contemporary setting, showcasing the AI TV’s stand, cable-free design, and its ability to adapt to user preferences and operate autonomously.

Working with Cheil Worldwide, electriclime° produced the project through its new Korea office, led by Executive Producer Seung Ku Lee. The film, shot in Bangkok, Thailand, with DoP Maxim Desmet, was completed within a 30-day production timeline.

London, United Kingdom – Malcolm Poynton, the global chief creative officer at Cheil Worldwide, is leaving the agency after ten years. He was appointed Cheil Worldwide’s first global chief creative officer in December 2014 with remit to help the company evolve,

Prior to joining Cheil Worldwide, Poynton held positions of chief creative officer at SapientNitro Europe, executive creative director at Ogilvy UK and executive creative director at Saatchi&Saatchi in Sydney.

Speaking on this update, Poynton said, “We’ve packed a lot into the past 10 years; there are too many incredible people to thank for their dedication that’s helped make Cheil the creative network it is today. I’m now looking forward to diving into the next challenge.”

Meanwhile, a Cheil Worldwide spokesperson commented, “Malcolm’s creative leadership has kept Cheil’s creative product ahead of new trends while he’s also fostered collaboration to get the best out of talent, with an ability to do so across cultures. We thank Malcolm for his contribution as GCCO over the past 10 years and wish him continued success in the future.”

Singapore – Samsung Galaxy has released the third season of its ‘All About Switching’ global film campaign in collaboration with Cheil Worldwide, Logan Studios, and electriclime°. 

The film is part of Samsung’s ‘Why Galaxy’ brand campaign platform, which encourages users to switch to Galaxy smartphones.

The third season of the film campaign accompanies the launch of new products, including the Galaxy Flip6, Fold6, Watch Ultra, and Ring.

Highlighting the features of Galaxy AI technology, the film shows the apps personified to showcase its characteristics. It shows how various apps are gaining powers through AI, emphasising its contribution to productivity, creativity, and health.

The series’ third season comprises three episodes which highlights how AI is getting more incorporated in real life through innovation. 

Samsung Galaxy also worked with Logan Studios for the first two seasons of ‘All About Switching.’ electriclime°  joined during the third season to work with Logan Studios on the film, combining the two company’s creative capabilities. gsn

The film campaign is available for viewing online on Samsung’s social media channels, including YouTube and Facebook.

Mumbai, India – India was one of those countries globally that have been greatly affected by the pandemic, especially during 2021 when the country had a shortage of hospital spaces to deal with the rising number of COVID-19 cases. Reflecting on these events that shocked the nation, eco-friendly solutions company Eco Eclectic Technologies (EETech) has worked with creative agency Cheil Worldwide India in creating hospital beds out of waste face masks and PPEs.

In a film shown by the company, it stressed that thousands of people have passed away when they could not receive treatment due to the lack of available beds. In parallel, 100 million masks every month are being thrown into landfills. This non-biodegradable waste is littering our streets, landfills and even on our oceans.

The process features in a campaign, called ‘The Novel Bed Project’, showing a hospital bed being lovingly created from scratch, using discarded PPE kits, more than a thousand used masks, coffee waste, eco-friendly laminated paper and scrap materials.

“Exactly one year after the brutal second wave sent ripples through the country, the first bed made has been endorsed by doctors and donated to a hospital in Delhi, serving as a tribute to all the loved ones we had lost during the difficult period,” the agency said in a press statement.

Dr. Binish Desai, founder at Eco Eclectic Technologies, said, “I saw the amount of waste being generated by single use masks and I started experimenting. I don’t see waste as a waste, I see it as a resource. As humans we have created it, so it is our responsibility to get rid of it and so I started this particular project. Coming up with innovation from pandemic-related waste is very important.”

Meanwhile, Emmanuel Upputuru, CCO at Cheil India said, “We needed a novel way to address Covid waste in a way that would benefit society. With the dire shortage of hospital beds in India, we knew of no better way to repurpose the waste than to create much needed hospital beds. Something only possible by collaborating with Dr Desai’s EETech, the world leaders in breakthrough recycling technologies. The first bed produced was presented to a hospital in Delhi as a tribute to the ones we lost.”

The one-minute film, made by production house Epitome, breaks on 27 April in India across digital platforms and aims to educate people about the amount of pandemic waste generated by discarded face masks, how to dispose of it in a way that benefits communities and how it can be used to overcome hospital bed shortages.