Nobody wants to receive the same email campaigns. Consumers of today want to be approached by their communication style, preferring to connect and relate with brands they support.
It is essential for brands to successfully reach the inbox of their consumers, and be able to create more personalised experiences for them. The challenge arises, however, in getting an impressive impact from various generational cohorts.
To equip marketers in optimising their email marketing strategies, MARKETECH APAC invited top industry leaders in Southeast Asia to share their programmable email strategies that will help brands stay on par in the ever-evolving CX landscape.
