Conversational Marketing: Connecting the CX Dots in 2023

Establishing real-time interactions with consumers allows brands to create deeper relationships in a more personalised way. This calls for the commitment of brands to support their evolving needs. 

With the growth of conversational marketing, brands are gaining higher customer engagement and loyalty amongst consumers, securing competent lead generation that can bolster marketing initiatives.

MARKETECH APAC brings together industry leaders from across Southeast Asia to deep dive into what conversational marketing is, and what you need to know and how it can impact your business.

Register

Speakers

Jia _ Landing Page

Jia Nina

Country Marketing Head, Malaysia
BigPay
Linkedin
Here

About Jia Nina

Jia Nina is the Country Marketing Head of BigPay Malaysia, marketing to over 1.5million users as BigPay remains as one of the fastest growing neobank in ASEAN.

At BigPay, she has led high impact projects that include presenting BigPay to the Malaysian Prime Minister, partnering with MOF Malaysia to digitally onboard over 2million youths, championing financial inclusion for Malaysian B40 income groups in partnership with MDEC, while building strategic partnerships with mega brands such as airasia, Shopee, and, ZALORA.

Jia holds a Bachelor of Laws (Hons) degree from Northumbria University, Newcastle, UK.

56189

_WEBINAR SPEAKERS 200X200 (4)

Merlvin Tan

Team Lead – APAC Sales
MessageBird
Linkedin
Here

About Merlvin Tan

Merlvin specialises in solving business problems through automated, hyper-personalised and scalable communications solutions: such as SMS, Email, Voice and Chat-apps like Whatsapp, Viber and others. Merlvin has been driving Digital Transformation and Communication solutions for Enterprises in industries such as Banking, FinTech, Retail, eCommerce, and Government. He has recently worked with the largest eCommerce player in APAC and one of the largest Banks in Southeast Asia.

70373

‘Preety’ Maneerat Rattiwarakorn

‘Preety’ Maneerat Rattiwarakorn

Partner Manager, Business Messaging, APAC
Meta
Linkedin
Here

About ‘Preety’ Maneerat Rattiwarakorn

As a Partner Manager, Preety enables global partners across APAC to build great business messaging experiences on WhatsApp Instagram and Messenger that help them connect with their consumers and generate positive business results. She has over 14 years of work experience in business messaging and advertising technology industries.

71905

_WEBINAR SPEAKERS 200X200 (5)

David Harling

Managing Director
MoneySmart Group
Linkedin
Here

About David Harling

David has over 17 years of marketing experience across multiple online categories, both in-house and agency side. He is currently the managing director for the MoneySmart Group based in Singapore. David has also previously worked with Google and other international global brands, and has now become one of the most established marketing leaders in the region.

70549

Raenald De Jesus_200x200

Raenald Renz De Jesus

Head of Marketing, Philippines
ShopBack
Linkedin
Here

About Raenald Renz De Jesus

No bio found.

70621

Loading...

Share this webinar:

Related Articles

tiktok tokopedia indonesia kppu conditional approval
Marketing Southeast Asia

Indonesia’s KPPU grants conditional approval to TikTok-Tokopedia merger

June 19, 2025
|
Communications consultancy ACID launches in Singapore to empower early-stage startups across Southeast Asia
Marketing Southeast Asia

Communications consultancy ACID launches in Singapore to empower early-stage startups across Southeast Asia

June 19, 2025
|
Strategic communications consultancy ACID has officially launched in Singapore, aiming to help early-stage startups in emerging industries across Southeast Asia.
Agency Leadership Decoded: UM Malaysia’s Sue-Anne Lim on rewriting advertising rules with heart and breakthrough thinking
Marketing Featured Southeast Asia

Agency Leadership Decoded: UM Malaysia’s Sue-Anne Lim on rewriting advertising rules with heart and breakthrough thinking

June 19, 2025
|
Lim’s approach to leadership isn’t just tactical—it’s deeply philosophical. She describes authenticity as the foundation of her leadership style, especially in high-pressure environments like media and advertising.
hsbc dentsu gba campaign film four parts
Marketing East Asia

HSBC highlights real customer stories in latest mobile app campaign with dentsu GBA

June 19, 2025
|
Sydney Airport’s latest campaign invites Sydneysiders to embrace their next journey
Marketing ANZ

Sydney Airport’s latest campaign invites Sydneysiders to embrace their next journey

June 19, 2025
|
Built around the energising brand platform “Life Takes Off When You Do”, the campaign invites Sydneysiders to embrace their next journey – be it a long-haul escape or a spontaneous getaway – by reawakening the excitement of travel.
Filipinos turn to podcasts to cope with overstimulation: study
Marketing Southeast Asia

Filipinos turn to podcasts to cope with overstimulation: study

June 19, 2025
|
Filipinos are increasingly turning to podcasts for emotional refuge when overstimulated, according to a study by The Pod Network and socio-cultural research firm The Fourth Wall.
Initiative extends contract with wellbeing company Australian Unity
Marketing ANZ

Initiative extends contract with wellbeing company Australian Unity

June 19, 2025
|
The new contract also sees the agency expand its remit to include media services for Australian Unity’s growing home health platform.
Squarespace launches new ANZ campaign celebrating tradies
Marketing ANZ

Squarespace launches new ANZ campaign celebrating tradies

June 18, 2025
|
While tradies are known for building in the physical world, Squarespace helps them bring that same level of skill and craft to their digital one.
Criteo, dentsu form global commerce media partnership
Marketing Global

Criteo, dentsu form global commerce media partnership

June 18, 2025
|
Commerce media company Criteo and agency network dentsu have announced an expanded global partnership to enhance commerce and performance media campaigns.
cheil indonesia report gen z
Marketing Southeast Asia

Cheil Indonesia report reveals Gen Z reshaping ‘cool’ with authenticity and purpose

June 18, 2025
|
MARKETECH APAC convenes industry leaders in webinar to unravel conversational marketing best practices
Main Feature Marketing APAC

MARKETECH APAC convenes industry leaders in webinar to unravel conversational marketing best practices

May 9, 2023
|
To kick off MessageBird and MARKETECH APAC’s webinar series, Connecting the CX Dots in 2023, the said first leg of the industry event put the spotlight on conversational marketing.
SEA webinar this April to put spotlight on challenges, opportunities in conversational marketing
Main Feature Marketing APAC

SEA webinar this April to put spotlight on challenges, opportunities in conversational marketing

April 19, 2023
|
This April 27, MARKETECH APAC will be laying out the virtual stage to talk about the increasing importance of activating two-way communication between brands and consumers.
SEA marketers get a helping hand in connecting their ‘CX Dots’ via three-part webinar series
Main Feature Marketing Southeast Asia

SEA marketers get a helping hand in connecting their ‘CX Dots’ via three-part webinar series

March 29, 2023
|
To be kicked off this April, the 'Connecting the CX Dots in 2023' webinar series will be setting up the virtual stage to discuss the top three crucial areas in customer experience today.
Marketech APAC

We deliver the latest marketing news,
trends, and best practices that serve
everyone in the industry whether you’re
from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Content Pillars

Geographical Scope

The Publication

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Follow Us

Facebook Linkedin Youtube Spotify
© MARKETECH APAC. All rights reserved.