Tag: Storytelling
According to the company, the campaign focuses on real-life narratives and personal experiences rather than traditional product-focused advertising.
![[Campaign] We Are Mobilise’s Youth Homelessness Matters Day](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-We-Are-Mobilises-Youth-Homelessness-Matters-Day.jpg)
Sydney, Australia – We Are Mobilise has launched a street-level campaign across Australia to mark Youth Homelessness Matters Day, using a familiar symbol of childhood to highlight a largely hidden crisis. The campaign, “No Place To Grow”, created with Droga5, part of Accenture Song, replaces the domestic...
“Wonderfully Unordinary” is intended to resonate with a younger generation by emphasising that individuals perceive and shape the world differently, and that self-expression plays a central role in that process.
The partnership builds on the collaboration between the two organisations during the FIFA Women’s World Cup 2023™, which generated tens of billions of views on the platform.
The campaign's branded content component includes two films produced by CNNIC's global brand studio Create that aims at enhancing awareness of Hyundai Motor's ongoing support and presence in the world of sports.
The series tells the stories of visionary leaders and how they grew their formidable businesses across Australia, China, Hong Kong, India, Malaysia and Singapore, and will run until April 2024.
Global marketing and communications network Publicis Groupe, Singapore Management University (SMU), and communications technology group Singtel have joined forces to organise an AI-driven storytelling workshop for students.
Said show aims to provide viewers with an unfiltered glimpse into intriguing concepts and the powerful real-life stories of ordinary people from all walks of life across the country.
The platform has recently worked with fabric manufacturer Siyaram with a brand film that amplified the brand’s CSR activities in the health sector.
Lion & Lion's ‘Love on the Line’ tells the story of an elderly man who makes a daily trip to his neighbourhood telephone booth to make a phone call.
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