Kuala Lumpur, Malaysia – Grey Malaysia has kicked off a nationwide campaign for Telekom Malaysia (TM) with the rollout of ‘Unifi’s UniVerse’, a comprehensive suite of its best convergence offerings. The UniVerse includes home internet, mobile, entertainment, and lifestyle solutions that have been tailored to meet the diverse demands of today’s digital-savvy consumers.
Accompanying the launch is the ‘Choose Your UniVerse’ brand film, demonstrating how the brand’s portfolio of products converge into a seamless ecosystem. Featuring a diverse cast of family members and individuals from all walks of life, ‘Choose Your UniVerse’ showcases how everyone can experience the best of everything all at once, empowering them to create a personalised universe that meets their unique digital needs.
The campaign also showcases the updated visual identity, structure, and product offerings of Unifi, which were originally unveiled during the launch of UNI5G – Unifi’s 5G mobile offerings. This continuation underscores the brand’s commitment to innovation and adaptation, ensuring a seamless transition into the future of connectivity for all Malaysians.
Anand Vijayan, chief business and consumer officer at TM, said, “UniVerse is our most comprehensive suite of packages, integrating connectivity, entertainment, and lifestyle solutions for home, work and play. As the champion of convergence in Malaysia, these new offerings enable connected communities, reflecting TM’s aspiration to become a Digital Powerhouse by 2030, and advancing our nation towards its next digital evolution.”
Meanwhile, Jeremy Yeoh, deputy executive creative director at Grey Malaysia, commented, “With ‘Unifi’s UniVerse,’ we’re evolving the brand to stay ahead of the game. It encapsulates the essence of Unifi’s quadruple platform play and solidifies our presence across all sectors we engage in.”
