Jakarta, Indonesia – Telkom Indonesia, through its Metra Digital Media (MDMedia) subsidiary, has announced the launch of its ‘programmatic advertising platform which will leverage telco data to deliver more targeted digital ads.
The new platform, called ‘AdXelerate,’ is a demand-side platform (DSP) service that enables digital advertisers to buy ads more quickly and automatically match them for optimum placement across multiple publishers.
According to Telkom Indonesia, another advantage of the ‘AdXelerate’ service is the ability to optimise ads directly in real-time and based on performance, thus providing flexibility and efficiency for advertisers.
In addition, said DSP platform also provides the advantage of a re-targeting process by sharpening the segmentation of the target audience through a big data analytic learning process that can increase conversions according to the advertiser’s expected goals.
In terms of data security, this platform is designed with the main priority of compliance with privacy regulations that refer to the Personal Data Protection Act.
During the platform’s launch, Arif Prabowo, president director at MDMedia said the platform also benefits by using datasets from Telkom’s fixed and mobile operations.
“This service can help advertisers face modern challenges in today’s digital marketing by analysing insights from diverse telco data. Through the use of AdXelerate, advertisers can provide optimal, effective, and efficient results,” Prabowo said.
Meanwhile, Honesti Basyir, business development director at Telkom Group, commented, “AdXelerate is the result of Telkom Group’s collaboration between MDMedia and Telkomsel which is able to accelerate advertising promotions from customers to be more targeted and efficient through the application of big data analytics.”
