TBWA\Media Arts Lab names Dennis Kung as executive creative director for SEA

Singapore – TBWA\Media Arts Lab, Apple’s bespoke global creative agency, has appointed Dennis Kung as executive creative director (ECD) for Southeast Asia, where he will oversee the agency’s creative direction across the region.

Kung brings more than a decade of experience across North America and Asia, having worked at agencies including Ogilvy, Mother, Wieden+Kennedy, Translation, Quality Meats, and Mojo Supermarket. Over the years, he has led campaigns for global brands such as IBM, Target, WhatsApp, and Facebook.

His portfolio includes IBM’s Cognitive Dress—an early AI-driven activation—Target’s Tarzhay Everyday, WhatsApp’s UGO documentary with NBA star Giannis Antetokounmpo, and Facebook’s Haunted Marketplace. In China, he worked with brands such as HP, IKEA, and Hennessy to strengthen local relevance, while also helping OPPO expand internationally.

Kung also played a key role, alongside Steph Cajucom, in the early development of GoDaddy’s Act Like You Know campaign, which later won the B2B Grand Prix at Cannes Lions.

In his new role, Kung will partner with Michaela Futcher, head of strategy and managing director, and report directly to Brent Anderson, global chief creative officer.

Speaking on his new role, Kung said, “Apple is a brand I’ve long admired not only for its creativity but also for its clarity, consistency, and care. It’s a tremendous honour to join Media Arts Lab Southeast Asia in one of the world’s most vibrant cultural hubs and fast-evolving markets. I’m excited to be immersed in the rich nuances of this region and, together with the incredible talents at MAL, create work with deep local resonance and regional impact.”

The appointment highlights Media Arts Lab’s ongoing investment in Southeast Asia as a region of growth, creativity, and cultural innovation.

Also speaking on the appointment, Anderson said, “Dennis brings a rare balance of creative experience and cultural fluency. He joins a MAL office in Southeast Asia that has experienced momentous growth over the past several years. Dennis has a remarkable instinct for crafting emotionally resonant ideas grounded in local nuance. I’m excited to see the work this team will create to make an impact across all platforms and markets.”