Tag: YouGov

Singapore – Despite repeated outage and service disruption experienced by customers of DBS, the Singaporean multinational bank has its brand health register much higher than of rival banks in the region, according to a recent report from YouGov.

Latest data from YouGov BrandIndex shows that Buzz scores for DBS, which measures whether consumers have heard more positive or negative things about a brand in the past two weeks, plunged 18 points after the recent outage, from 23.8 on October 14 to 5.8 by October 16.

However, DBS’ net scores for Impression, which track the general impression consumers have towards a brand; and Satisfaction, which track whether a brand’s customers are mostly satisfied or dissatisfied with it, did not see a drastic slump.

Consumer impression of DBS – which had grown significantly from 36.4 on September 23 to 51.3 on October 14 – saw a clear drop immediately after the recent outage. But by October 23, it returned to largely similar levels as a month ago.

Notably, there was likewise no significant decline in the percentage of consumers who would consider banking with DBS, over the week following the outage. DBS’ Consideration scores (which track the percentage of Singapore residents who would consider engaging the brand when they are next in the market for financial services) dipped just 2.8 points from 40.1 on October 14 to 37.3 by October 23.

Lastly, DBS’ Index score, referring to an overall measure of brand health calculated as an average of Impression, Quality, Value, Reputation, Satisfaction, Recommendation scores) of 35.8 on October 23 remains markedly higher than its major local rivals OCBC (18.5) and UOB (20.1), as well as digital competitor Trust Bank (20.5), which is backed by Singapore’s sole national trade union centre.

Australia – Online dating app Tinder has launched ‘Dating Dictionary: Consent Edition”, the latest iteration of its dating dictionary, in Australia to help educate Aussies on key consent terms and phrases.

The new dating dictionary is a product of Tinder’s collaboration with Chanel Contos, the founder and CEO of Teach Us Consent, a campaign that was responsible for mandating consent education in Australia.

‘Dating Dictionary: Consent Edition aims to serve as an educational guide and resource to both give and get consent for people navigating the world of dating. 

Within the new edition of the dictionary, people can find definitions of consent terms and examples of incorporating consent checks and phrases into their dating journey. It will provide daters with phrases to help them ask for, give, and revoke consent throughout the different stages of dating.

Tinder’s move to launch the dictionary is rooted in the results of its latest research conducted with YouGov, where it found that only 55% of Gen Z and Millennial dating app users are confident that they’re very knowledgeable about consent. 

The release of ‘Dating Dictionary: Consent Edition’ is a prelude to a much bigger dating guide coming to Australia later this month called School of Swipe.

Tinder first launched School of Swipe in Singapore as the first-ever crash course in online dating. The online resource will offer guidance on the online-to-offline dating journey, including the latest dating terms and all the way through to safety, consent, and creating respectful behaviours with dating.

Commenting on the collaboration, Contos said, “I’m incredibly passionate about advancing consent education here in Australia, and it applies to all adults. I am proud to be part of creating this new consent guide with Tinder for adults exploring the possibilities of dating. I believe that language is one of our most important tools. You can’t understand something, you can’t practise it properly, and you can’t prevent something if you can’t name it. The Consent Edition of Tinder’s Dating Dictionary is a great step in improving the way we talk about consent in Australia, especially for young daters.”

Meanwhile, Kirsty Dunn, spokesperson for Tinder Australia, said, “So many of today’s dating interactions start with a SwipeTM, but we want these to be safe and consensual, above all. Respect has always been at Tinder’s core, starting with mutual matching, which requires both users to express interest before chatting, as well as our suite of trust and safety features. We know that safety is complex and personal and consent is much more than permission and rules, so we hope this guide helps daters navigate dating and foster healthy relationships.” 

Jakarta, Indonesia – A new survey from YouGov reveals that telecommunications provider Telkomsel is the most preferred provider in Indonesia, with around 57% of respondents saying the local provider is the most ideal provider in their local area.

According to the data, Telkomsel enjoys the highest regard in Indonesian cities outside Java island (65%) and in Greater Surabaya (63%), where over three in five consumers say its network coverage is the best.

Meanwhile, Indosat Oredoo is the second best-rated telco brand in the country and is the top pick for 15% of all Indonesian consumers. Regionally, Indosat Oredoo enjoys the highest regard in cities in Java outside the Jakarta and Surabaya metropolitan areas, where about one in five consumers (19%) say it offers the best network coverage – but is most poorly regarded in cities outside Java (9%).

XL Axiata comes in third overall – and is the top choice for about a seventh of consumers across regions – but is second most well-regarded in cities outside Java (12%). Meanwhile, 3/Tri (a telco brand under Indosat Oredoo Hutchinson) is fourth best-rated in the country, followed at a distance by Smartfren.

In terms of service perception, Telkomsel by far has the largest proportion of customers who think their current provider provides the best service – at over nine in ten (91%). Next most well-regarded among Telkomsel’s customers is XL Axiata, with 4% saying the telco’s mobile network coverage is the best option where they live.

XL Axiata has the next largest share of customers who think their current provider offers the best coverage in their area, at almost seven in ten (69%). Following closely are Smartfren and Indosat Ooredoo (both 66%), where two-thirds of each telco’s customers think they offer the best mobile network coverage where they live, ahead of 3/Tri where just over three-fifths (62%) of its customers say the same.

Singapore – The Asia-Pacific leads the world in the most number of esports followers, accounting for 80% of these followers residing in the region. This is according to the latest data from YouGov.

The data also shows that China and the Philippines lead the region in most number of esports followers, accounting for 20% each of the total followers in APAC. This is followed by Indonesia, Vietnam, and Taiwan–each contributing 16% of regional esports followers.

Singapore, despite only contributing to 5% of the regional percentage of esports followers, say they watch on a regular basis, evident with the country’s upcoming hosting of the inaugural Olympic Esports Week.

Meanwhile, the popular multiplayer online battle arena (MOBA) game ‘League of Legends’ is the region’s most popular video game, followed by ‘Arena of Valor’ and ‘Honor of Kings’, as well as ‘Call of Duty’, ‘PUBG: Battlegrounds’, and ‘Counter-Strike: Global Offensive’.

London, United Kingdom – Global marketing research firm YouGov has named Steve Hatch, recently the vice president for Northern Europe at Meta, as its new chief executive officer. Said appointment officially takes effect on August 1 this year.

Hatch will replace current YouGov CEO Stephan Shakespeare who will assume the role of non-executive chair at the company. Shakespeare will work closely with Hatch in the initial months of his appointment to ensure a smooth transition of responsibilities at the company.

He has over 30 years of experience leading high-growth marketing, media, and technology companies. He was appointed as Facebook’s first regional director for the United Kingdom in 2014, overseeing a fundamental evolution of the platform. In 2016, he became Meta’s vice president for Northern Europe, managing all business operations and strategy for the region, driving the introduction of Meta’s e-commerce products, and development of the company’s insight tools.

Prior to joining Facebook, Hatch spent 15 years at WPP, his final role being CEO of media agency MEC. Before joining WPP, Steve worked in strategy roles at Omnicom and Y&R.

Speaking on his appointment, he said, “YouGov is a business I have closely followed and admired for some time. The company is in a strong position with a clear strategic direction and significant investment in technology and international reach driving robust client demand and consistent top-line growth performance in recent years.” 

He added, “I look forward to working closely with Stephan, the wider board and the full YouGov team on the great opportunities ahead in the third strategic growth plan as we look to create further value for customers, partners, shareholders, and colleagues.”

Singapore – Months after Hong Kong launched its ‘Hello Hong Kong’ travel campaign, awareness of the campaign’s ads spiked to 25.2% points on March 2 from 6.3% on February 2, the month the campaign was announced before dipping to 24.9% by March 20. This was according to the latest data from YouGov.

As part of Hong Kong’s tourism revival initiative, the local government announced in February that they are giving out 500,000 free airline tickets to their territory. As a result, many airlines in the Asia-Pacific region have reported their websites being swamped by online visitors, with long waits awaiting those who want to get their free tickets processed.

According to the data, consideration of Hong Kong as a travel destination rose by 2.4 percentage points ten days after the campaign’s announcement – from 12.6% on February 2 to 10.2% by February 10 – before declining until late February.

Moreover, Singaporean travel consideration to Hong Kong started on an upward trend, reaching 14.3% on March 2 (start of campaign) – up 4.1 percentage points from when the campaign was first made public. By March 20, when the campaign winners were revealed, consideration of Hong Kong as a travel destination gained another 1.2 percentage points to reach 15.5%.

In terms of what Singaporean travellers think of first when travelling overseas, paying a reasonable price for holidaying at a destination that is easy to reach and safe are the top considerations, followed by transportation availability, and safety measures.

Indonesia – As Indonesian consumers observed their ramadan plans, a latest research from market research company YouGov reveals that Jakarta-based Traveloka is the most preferred online travel company for bookings in the said season, with 42% of these travellers purchased their mudik transport tickets from the said company.

Meanwhile, 35% of mudik travellers used tiket.com for their bookings whilst 11% preferred booking.com.

The research also showed the most popular mudik travel period, with 45% of the respondents said that they prefer to do it 2-6 days before Eid al-Fitr/Idul Fitri. 14% preferred the dates during the time of Eid and 13% prefers to travel 2-6 days after Eid.

Moreover, it was revealed that 45% of the consumers who observe Ramadan plan to perform mudik travel back to their hometowns this year. 33% do not plan to travel back, while 22% are undecided during the time of polling.

The said study was conducted online on 2-6 March, with 2,067 respondents in Indonesia aged 18 and above, using a questionnaire designed by YouGov.

Singapore – The recent FMCG brand rankings by YouGov has revealed that food brand Maggi and hygiene product brand Dettol are the most-considered fast-moving consumer goods (FMCG) brands in Singapore.

Based on YouGov’s BrandIndex’s Consideration score, Maggi scored 30.3 points whilste Dettol scored 34.2 points. Said metric is a measure of likelihood of purchase from the category.

Next up on the food rankings were snack brands Calbee (27.5 points) and Oreo (25.9 points), followed by the first local brand to make the ranking, Singaporean biscuit manufacturer Khong Guan (23.0 points). 

Meanwhile, American potato chip brands Lay’s (22.7 points) and Pringles (22.3) – ranked in fifth and sixth – were within 0.4 points of each other, with Japanese convenience food and instant noodle company Nissin closely behind (22.2 points). Sweet snack Pocky (18.6 points), Malaysia-headquartered biscuit brand Julie’s (18.3 points) and Japanese biscuit Hello Panda (18.3 points) rounded off the top ten.

In the personal care product category, Unilever brands Dove (26.0 points), Lifebuoy (19.9 points) were next to come after first-ranked Dettol, followed by Lion Japan’s Kirei Kirei (18.6 points).

In addition, The Body Shop was ranked in fifth (18.1 points), with Japan-formulated body wash Shokubutsu closely behind (16.9 points). P&G’s Gillette was the next most-considered in seventh place (14.6 points), followed by its dandruff shampoo brand Head & Shoulders in ninth (12.2).

Lastly, skin and body care brand NIVEA was ranked eighth (13.6), while feminine hygiene product manufacturer Kotex rounded off the top ten most-considered personal care brands (12.2 points).

In a recent report, YouGov has also recently recognised DBS and POSB as the most-considered banking brands in the country. Meanwhile, in overall brand rankings, the country’s airline carrier Singapore Airlines emerged as the top brand for 2022, bagging the spot for five consecutive years.

Singapore – Following Charles & Keith’s response to the viral TikTok video of Singapore-based Filipino teenager Zoe Gabriel, it’s revealed by research firm YouGov that consumer impression and purchase consideration towards the brand sharply increased. 

In a recent trending incident, Gabriel was bashed online by several users after posting a TikTok video of her purchasing a Charles & Keith bag and sharing that it’s her ‘first luxury bag’. An additional caption read, “Thank you dad.” 

As a response, the brand invited Gabriel and her dad to its headquarters in Singapore and were given more gifts. Charles & Keith later on praised Gabriel for her ‘grace and humility’ despite the online bashing.

According to YouGov, the brand’s ‘Buzz’ score–pertaining to measurement of positive and negative sentiments of the brand in media–soared by 19.7 points: from 7.9 on January 8 to 27.6 by January 16.

Meanwhile, the brand’s ‘WOM Exposure’ score–which tracks the percentage of consumers who are talking about a brand in the past two weeks–also rose by 12.3 points – from 8.4 on January 8 to 20.7 by January 16.

In terms of consumer perception metrics, Charles & Keith’s net ‘Impression’ scores–which measure whether more consumers have a positive or negative impression of a brand–gained 13 points: from 8.2 on January 8 to 21.2 by January 16.

Lastly, the brand’s ‘Consideration’ scores–which track the percentage of Singapore residents who would consider buying from the brand when they are next in the market for a fashion product–increased by 8.3 points – from 11.5 on January 8 to 19.8 by January 16 – indicating that more consumers are interested in shopping for Charles & Keith products following the incident.

Following the incident, the trending topic also sparked quite a conversation within Singapore’s politics, with deputy prime minister Lawrence Wong using the incident as an example of questioning what is truly deemed as a ‘luxury’. 

Singapore – In its recently released Bank and Payment Brand Rankings 2022, market research company YouGov unveiled that local banks DBS and POSB have snagged the top spot in Singapore. 

DBS led the list with a total score of 41.0, followed by POSB at 34.2 points. Digital payment company VISA came in third place with a score of 26.8 while Singaporean bank OCBC followed closely at 26.1.

Completing the top ten is Mastercard at 25 points, commercial bank UOB with 22.9 points, Paypal with 22.1 points, Citibank with 14.7 points, Standard Chartered Bank with 12.5, and American Express at 9.8 points. 

YouGov also revealed the most improved brands in the financial services sector, including Paypal and digital banking app Revolut, both with a +1.1 change in score. Other banks on the list are Mastercard and UOB, who had improved scores of +0.3 each.

The rankings are based on YouGov BrandIndex’s positive consideration score, which measures the percentage of a brand’s customers who would consider it when next in the market to make a purchase.

The brands were ranked between October 1, 2021, and September 30, 2022. Moreover, the scores were rounded to a single decimal place with additional precision to assign ranks.

Meanwhile, the improvers were determined by their change in score between the said period and the previous twelve months. 

YouGov has also previously released the overall brand rankings in Singapore, unveiling Singapore Airlines as the top brand for 2022.