Tag: WPP
The companies said the initiative will leverage WPP’s agentic marketing platform, WPP Open, to create a connected and privacy-safe approach to marketing transformation.
While brought together under this umbrella, the agencies are expected to continue operating independently, with their individual brands remaining in the market.
Singapore – WPP has launched WPP Production, a new global content and production organisation that unites Hogarth with WPP’s production capabilities across its agency network, strengthening its offer to clients seeking growth in the AI era. The move brings all creative producers into a single global...
India — WPP has announced that CVL Srinivas, also known as Srini, country manager for India, will retire at the end of March 2026, bringing to a close a 36-year career in the industry. He has held the India role since 2017. The company said that under his leadership, India has become one of WPP’s largest...
Las Vegas, United States — WPP has launched Agent Hub on its AI marketing platform, WPP Open, giving clients access to advanced agentic AI built on decades of the company’s proprietary expertise. Designed as an internal app store, Agent Hub serves as a central library of AI agents that codify WPP’s collective...
AgenticOS brings together PubMatic’s previous investments in agentic AI, including work on agent-to-agent communication.
Japan – AKQA, the design and innovation company under WPP, has expanded its partnership with ITOCHU Corporation, a major Japanese sogo shosha (general trading company), consolidating its existing Japan operations into a single, integrated AKQA-branded organisation. The move follows five years of collaboration...
This is consistent with a broader company drive toward efficiency and simplification amid ongoing industry headwinds.
Singapore — Advertising revenue worldwide is projected to grow by 8.8 per cent in 2025, reaching US$1.14 trillion, according to the annual year-end report by WPP. The forecast, published on December 10, 2025, highlights continued resilience in the advertising market amid technological shifts and evolving...
The announcement comes after Kantar Media’s recent sale by Kantar Group and Bain Capital to H.I.G. Capital, a transaction completed in August.
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