Tag: Workshop

Singapore – As businesses continually search for innovative ways to connect with their customers, numerous applications and tools have emerged, promising to bridge the gap, foster meaningful relationships, drive conversions, and enhance brand visibility. However, even the most powerful tools can fall short if businesses fail to harness their full potential and leverage them effectively to truly connect and resonate with their audiences.

Building on its successful run last year, MARKETECH APAC is bringing its comprehensive workshop back to Singapore on 8 October to help businesses discover and unlock the full potential of WhatsApp marketing. 

Titled “WhatsApp Marketing Masterclass: Leveraging Proven Strategies for Effective Customer Engagement,” this exclusive 3-hour workshop will offer a deep dive into WhatsApp for Business, the dynamic platform that supports brands through every stage—from discovery and re-engagement to upselling and beyond.

The workshop aims to help marketers elevate their WhatsApp marketing strategies through the power of AI. It will cover how AI-powered tools can enhance customer engagement by automating support with chatbots, generating personalised messaging through AI-driven content, providing deeper insights with sentiment analysis, and optimising interactions using predictive analytics.

Merlvin Tan, regional director of Bird, will lead the session, offering practical insights and real-world experiences to help participants harness the full potential of WhatsApp for customer engagement and brand visibility. A special guest speaker will also provide the latest trends and advancements in WhatsApp marketing.

Teddy Cambosa, regional editor at MARKETECH APAC, commented, “Businesses can optimise WhatsApp marketing for better customer engagement by leveraging its direct, personal communication style to build genuine connections. By sending timely updates, personalised offers, and providing instant customer support, companies can create a more engaging and interactive experience, fostering trust and loyalty with their audience. We’re excited to welcome Bird back to impart actionable insights to marketers on how to use this messaging channel to their marketing advantage.”

WhatsApp Marketing Masterclass: Leveraging Proven Strategies for Effective Customer Engagement is made in partnership with the AI-powered customer relationship management (CRM) platform Bird. This workshop is free-to-attend for select brand marketers. Catch this workshop on 8 October 2024, at Capri by Fraser China Square by registering your interest HERE.

Malaysia – As businesses increasingly invest in cutting-edge technologies to secure a competitive edge, generative AI emerges as a frontrunner, offering dynamic content generation, task automation, and creative empowerment. However, with its immense creative potential, how can companies best harness this technology to maintain a leading position in the digital realm?

After its successful run in the Philippines and Singapore, MARKETECH APAC is bringing its revolutionary workshop to Malaysia on 23 April to explore the potential of generative AI in transforming marketing operations and strategies. 

Titled “Generative AI in Malaysia,” the workshop seeks to provide valuable and practical knowledge on fostering creativity and efficiency while also delving into the sophisticated features of Adobe’s cutting-edge advancements in generative AI tailored for businesses.

The workshop will host a presentation from Adobe on the possibilities that generative AI offers for reshaping creativity and elevating customer experiences. It will also feature a Q&A session, and a live demonstration on how to empower marketing teams with GenAI-powered content, offering participants a unique firsthand experience to discover Adobe Firefly’s capabilities and equip themselves with the knowledge and tools needed to thrive in an increasingly competitive market. 

On top of that exciting agenda, a poll discussion and questions portion will be opened for participants to join and unravel the opinions and insights on GenAI of marketing leaders in the Singapore industry. 

Leading the workshop is Chin Wee Ko, manager and principal for Southeast Asia at Adobe. With a wealth of experience and expertise in the digital landscape, Chin Wee Ko is poised to deliver invaluable insights into the realm of generative AI and its implications for businesses.

Teddy Cambosa, regional editor at MARKETECH APAC, said, “Empowering marketers with this workshop on generative AI is not just about embracing innovation; it’s about shaping the future of marketing. Harnessing the potential of generative AI isn’t just an option—it’s a strategic imperative for staying ahead in a rapidly evolving landscape. We’re excited to bring this workshop to Malaysia in partnership with Adobe to help upskill marketers in their current marketing efforts.”

Generative AI in Malaysia is made in partnership with computer software company Adobe. This workshop is free-to-attend for select brand marketers. Catch this workshop on 23 April 2024, at EQ Kuala Lumpur by registering your interest HERE.

Singapore – In the fast-evolving digital realm, businesses must continually seek new technological advancements to fortify their marketing strategies and gain a competitive edge in the industry. Among these technological innovations, generative AI stands out with its remarkable ability to autonomously generate new and contextually relevant content in a short span of time. But with its vast potential for creativity, how can companies integrate and utilise this transformative technology to stay competitive in the digital landscape?

To explore the potential of generative AI in revolutionising marketing operations, MARKETECH APAC presents its latest workshop on January 30. Titled “What’s NEXT 2024: Generative AI in Singapore,” the workshop aims to impart valuable and actionable insights into cultivating experience-driven growth and explore the advanced capabilities of Adobe’s state-of-the-art advancements in generative AI for businesses.

The workshop will host a presentation from Adobe on how to empower marketing teams with GenAI-powered content. The workshop will also feature a fireside chat, panel discussion, and a hands-on activity, creating a valuable event for participants to acquire knowledge and skills on how to integrate and harness the power of generative AI technology to drive growth and create innovative solutions in a dynamic digital space.

Teddy Cambosa, regional editor at MARKETECH APAC, said, “In the realm of marketing, where imagination meets data-driven insights, harnessing the generative power propels your brand into a realm of limitless possibilities, crafting compelling stories and forging authentic connections that resonate with your audience, ultimately shaping the future of brand success. Don’t miss this opportunity on integrating the latest in generative AI to your marketing strategy this 2024.”

What’s NEXT 2024: Generative AI in Singapore is made in partnership with computer software company Adobe. This workshop is free-to-attend for select brand marketers. Catch this workshop on January 30, 2024, at InterContinental Singapore by registering HERE. See you there!

Singapore – Global marketing and communications network Publicis Groupe, Singapore Management University (SMU), and communications technology group Singtel have joined forces to organise an AI-driven storytelling workshop for students.

Using as many as five AI tools, 37 undergraduate students from SMU created engaging video stories on Singtel’s impact on digital inclusion.

The student participants were given the project brief to utilise the latest AI storytelling tools such as Runway Gen2, Meta AudioCraft, ChatGPT, ElevenLabs, Lexica, DreamStudio, and Clipdrop to come up with a compelling story focused on digital inclusion.

Given this challenge, students were exposed to the latest artificial intelligence tools and technology readily available for their use. However, it also challenged them to conceptualise and create engaging, impactful, and memorable stories and characters for various audiences and media. Furthermore, the workshop aims to provide students with the skills they’ll be able to apply to real-world client projects.

As part of the workshop, five undergraduates with the best short films were also awarded with full-time, 12-week summer internship opportunities at Singtel and Publicis Groupe, where they can put their newly acquired skills to use. Meanwhile, the top 10 selected films were showcased in a mini-festival at SMU. 

The project brief for this AI storytelling workshop was created by Leo Burnett Singapore, a part of the Publicis Groupe. This is also the second time Publicis Groupe Singapore has worked with SMU to provide students with hands-on experience with AI tools. 

Something new in this project, however, is the involvement of a real brand, which is Singtel. The jury panel for the storytelling project included Bill Ang of Singtel; Jean-François Thery, head of growth at Publicis Communications, Singapore; and Tommy Tan, head of strategy at Publicis Media, Singapore.

The workshop was part of a 13-week SMU-X course titled ‘Storytelling for Organisations and Brands’ offered at the Lee Kong Chian School of Business (LKCSB). It was led by LKCSB Professor of Communication Management Mark Chong and Laurent Thevenet, head of creative technology for APAC at Publicis Groupe.

Bill Ang, director of brand marketing at Singtel Singapore, said, “A.I. is already transforming many facets of life. At Singtel, we are leveraging this technology to ideate and co-create in ways that will enhance customer experiences and drive learning. It’s great to see the energy and creativity in the work from the SMU students. Their submissions have been incredibly inspiring and have given us much food for thought.”

Speaking about the workshop, Professor Chong also explained, “As a telecommunications leader, Singtel knows how important it is for students to take new risks and try new processes using the latest technologies. It has been an honour partnering with the largest mobile network operator in Singapore to encourage a new generation to embrace AI. and push the edge of new possibilities.”

Thevenet also added, “This collaboration with Singtel has given a new cohort of 37 SMU students an advantage in the future workplace. AI is fundamentally changing the creative process, and although human creativity is more important than ever, learning how to partner with machines to create something out of the ordinary will become an essential skill for graduates.”

Meanwhile, Thery said, “Singtel has always been at the forefront of pushing the best in technology for Singapore, so it’s been an incredible experience working with SMU students to help prepare them for the future workplace—we’re thrilled with their creations.”