Platforms Featured Southeast Asia

Grab Indonesia ties with VIU to launch six-part ‘Stories of Belief’ series

Jakarta, Indonesia – To honour the resilience and self-belief shown by Indonesians during the pandemic, Grab Indonesia has partnered with OTT video streaming service Viu to launch a six-part series titled ‘Cerita Tentang Percaya’, which in English translates to ‘Stories of Belief’. 

The series is inspired by real-life stories of Indonesians who persevered, dared to fail, and rose again during the pandemic. Each of the 22-minute episodes of the show, which is streamed on Viu, focuses on a different story of survival during the pandemic. It has also been timed to launch with Grab’s ad campaign ‘Percaya’, which in English translates to ‘belief’, that salutes the resilient spirit of Indonesians. 

A collaborative effort of three players – The Academy Consulting (TAC), Iron Hill Media (IHM) and Passion Pictures Indonesia (PASSION). The original concept and strategy were pitched to Grab and Viu by TAC, while IHM fleshed out the six stories, and PASSION executed the production with film director Hafiz Ibrahim.

Melinda Savitri, Grab Indonesia’s country marketing head, commented that they are pleased to have partnered with Viu for ‘Cerita Tentang Percaya‘ series, which reflects the character of Indonesians, who are known to be extremely persistent – relentlessly trying again and again to overcome challenges. 

“As an inseparable element of the nation, Grab stands and fights with all Indonesians. Through collaboration with Viu and supported by TAC, PASSION, and IHM, we want the audience to feel a connection that this is a story about all of us, a story about celebrating the fight itself,” said Savitri.

Meanwhile, Varun Mehta, Viu Indonesia’s country manager, said, “The core concept of Cerita Tentang Percaya the series appealed to us greatly and that is why we wanted to partner with Grab by providing a platform where not only these stories but also the creativity of Indonesian content can be seen by a larger audience both in Indonesia and internationally.” 

Sheen S Singh, the founder of TAC, IHM & PASSION Malaysia-Indonesia-Thailand, noted that it was a proactive initiative that was developed by the team at TAC which has found that there is a fast-growing appetite amongst the consumers for long-form entertainment and an opportunity for brands to entertain and engage with them by telling relevant stories. 

“From a creative perspective, this series was designed to entertain with the brand being a part of life versus having the stories evolve around the brand. The content we aspire to produce for brands will always put “entertainment” first to ensure it is widely viewed. We are thankful to Grab and Viu for recognising this opportunity,” said Singh.

The platform has been streaming two episodes each week with the last episode scheduled to be shown on the 27th of April.

Platforms Featured Southeast Asia

Viu Singapore marks premiere of K-drama series ‘Again My Life’ with digital, OOH activations

Singapore – Asia’s OTT video streaming platform, Viu, has launched a series of digital and out-of-home activations inspired by the latest Viu Original K-drama series, ‘Again My Life’, to bring Singaporeans back in time and immerse themselves in this new series.

Premiering today, ‘Again My Life’ is a fantasy crime thriller based on a popular webtoon and novel of the same title. It revolves around the life of ‘K’, which is starred by Korean actor Joon-gi Lee, a righteous and hot-blooded prosecutor who has no qualms about standing against corruption and tyranny. His investigations eventually led him to be brutally murdered, but the grim reaper offers him another chance at overthrowing his powerful adversaries.

To build excitement for the show, Viu Singapore is hosting an exclusive screening event at Zouk that will showcase the very first episode of ‘Again My Life’ today of its premiere in South Korea. It is expected to bring together K-drama fans in an action-packed festival filled with photo opportunities, trivia, goodie bag giveaways, and unforgettable moments. Registration was carried out on a first come first served basis and the event was fully subscribed in a week, with over 200 registered guests.

Moreover, in celebration of Joon-gi Lee’s birthday on 17 April, Viu Singapore is giving out his favourite ice cream mint chocolate chip ice cream for free. To be a part of the celebration, fans can simply drop by the ice cream cart located at 313 Somerset Orchard on April 17 from 12 pm to 8 pm, flash the Viu app on their mobile device, and enjoy the sweet icy treat, while stocks last.

Meanwhile, fans can keep a lookout for Viu Singapore’s upcoming ‘Time Bolt’ activation from 18 April to 8 May, which is inspired by time travel, one of the central themes in ‘Again My Life’. Viu Singapore is bringing Singaporeans an immersive motion visual experience located at Waterway Point, Basement 1, where fans will get to ‘travel back’ in time visually, and ‘see’ their younger selves again, at the click of a button. This new immersive reality experience is brought to life by Neuromeka’s flagship collaborative robot, Indy. Normally used by B2B industrial manufacturers to do pick and place for precision work, ‘Indy’, equipped with grippers, and vision sensors will be used for the first time in Asia to be programmed and work alongside humans, for this motion visual experience.

In line with the time travel and crime themes of the show, Viu Singapore is also creating an augmented reality filter contest on Facebook and Instagram, showcasing a crime scene from the past. The top three players per week to spot the five pieces of ‘evidence’ around the room in the shortest amount of time will stand a chance to win a $100 Shopee voucher each. This contest runs from 20 April to 11 May by simply snapping a photo showcasing the fastest time and share it on Viu’s social post to win.

Cheryl Lim, Viu’s country head of brand, marketing and communications for Singapore, said that they wanted to create a series of different activations that would bring to life memorable elements from the show so that it will be immersive and fun for fans and the public alike. 

“We see every activation as a touchpoint for us to give Viu-ers an escape from their daily grind and into the world of Again My Life,” added Lim.

In addition to the events and activations, Viu Singapore will also be launching a month-long integrated campaign supported by themed social media postings on Facebook and Instagram, display and social advertisements, influencer engagement, content strategy, and out-of-home single-decker big top bus advertisements to engage with consumers through various touchpoints across different channels.

Platforms Featured Southeast Asia

Report shows Viu as top video streaming platform in SEA

Hong Kong — Viu has been named the number one premium video on demand platform in terms of the number of Monthly Average Users (MAUs) in the Greater Southeast Asia region according to Media Partners Asia’s consumer insights division –AMPD. Viu is the OTT video streaming service of Hong Kong-based information tech company Pacific Century CyberWorks.

The report revealed that Viu’s MAUs are once again ahead of other major streaming platforms in Greater Southeast Asia and continued to be the highest for all quarters of 2021. The platform also ranked second in both paid subscribers and premium video streaming minutes amongst major video streaming platforms in the region in quarter four of 2021.

Helen Sou, chief business officer of Viu Asia, said that Viu’s consistent performance in a very competitive region, coupled with its significant growth in monetization in 2021, firmly entrenched Viu as a leading player in this part of the world.

“Our content has clearly resonated with our Asian audience, and our freemium business model has consistently proven popular with both consumers and ecosystem partners. As the destination of premium Asian content, we will continue to invest in stories that are relevant, from both our expanding content partnerships as well as with Viu Original productions,” Sou said.

Compared to 2020, the top 10 Viu Original titles showed stellar growth of over 94 per cent in video views and an exponential increase of over 200 per cent in video minutes. This helped drive subscriptions by 58 per cent from 5.3 million in 2020 to 8.4 million in 2021.