Tag: Vice President

Australia – Global sports, music, and entertainment company, Wasserman, has appointed Peter Jarmain as vice president to lead Wasserman Live, its dedicated branding and signage, custom fabrication, live event production and experiential operations division across Australia and APAC. 

The strategic hire will strengthen the company’s presence as Wasserman has been operating and bringing global clients to market since 2006, servicing partners in both Australia and New Zealand across marketing and live events, talent representation and sales. 

Jarmain has enjoyed a distinguished career in the Australian sports market, spanning senior roles at the National Rugby League, Foxtel, Football Australia, and the NYSE-listed Alta Global Group. Across these roles, he has spearheaded sports marketing, sponsorship strategy, global expansion, and consumer engagement initiatives. 

Speaking on his appointment, Jarmain said, “It’s an honour to become part of a global sport, music and entertainment heavyweight such as Wasserman, and what a time to join the business. Over the next decade, Australia will be the go-to destination for the world’s most prestigious sporting events, and I am excited to see how we can ensure Wasserman is at the very centre of it all.”

Meanwhile, Alastair Bewick, group managing director at Wasserman Live, commented, “As we approach an unforgettable decade of sport in Australia and New Zealand, we are delighted to have brought Peter on board to help capitalise on the opportunity that lies ahead. Peter has an in-depth understanding of the region’s sporting landscape and leaning on his expertise, we are looking forward to a period of sustained growth in market for both Wasserman Live and the Wasserman business at large.” 

The move forms part of a broader strategy to further expand Wasserman’s 360° service offering in the region, including an increased presence for its women-focused, global impact and advisory business, The Collective. Thayer Lavielle, Managing Director, The Collective, was in market last week speaking at SportNXT Melbourne 2025 and convening industry leaders, while continuing to champion investment into women around the world. 

Australia – E-commerce personalisation platform Bloomreach has announced the continued growth of its global footprint as it expands its presence in the Asia-Pacific region, welcoming Kris Fagan as its new vice president for APAC. 

Kris brings years of enterprise and account experience from mParticle, PagerDuty, and Dropbox in Australia. Kris most recently led a team that drove sales, partnerships and operations and was focused on enhancing customer satisfaction and market presence in APAC.

Speaking on his new role, Kris said, “I’m thrilled to lead our talented team in helping businesses across APAC deliver personalised, AI-driven experiences that truly connect with their customers. As we start the new year, the opportunities ahead of us are tremendous. The APAC region is a beacon of digital innovation and commerce growth, and I am dedicated to sustaining that momentum and ensuring our customers have access to top-tier technology and support to surpass their business objectives.”

As Bloomreach continues to increase its global reach, it underscores its commitment to delivering deeply personalised customer experiences — and driving measurable growth — for businesses worldwide.

With the power of its proprietary LoomiTM AI, Bloomreach already supports leading businesses within the APAC region today. This includes customers such as SM Retail, Bluebell, Repco, Spotlight Retail Group, and MILKRUN, a grocery delivery service owned by Australian grocery chain Woolworths. 

Jamie Gagliardi, head of marketing & growth at MILKRUN, said, “Using Bloomreach, our team can build out the personalised experiences we know will differentiate us to customers and drive results — not only on the app, but across email, SMS, and push. With the help of Bloomreach and our partners, we’re driving forward the future of grocery, one customer and order at a time.”

Singapore – Mastercard has announced the appointment of Dheeraj Raina as its vice president and head of integrated marketing and communications (IMC) for Southeast Asia. In his new role, Raina will bring his deep marketing experience and expertise to facilitate strategic marketing, partnerships and activations for Mastercard in the region, which comprises 10 markets.

Moreover, He will lead a high-impact team that cuts across brand, consumer marketing, product marketing, sponsorships and communications, and work closely with business leads and country managers to facilitate business growth. He will also focus on boosting consumer engagement through Mastercard’s long-standing marketing platform, Priceless.

Prior to joining Mastercard, Raina was the chief marketing and strategic communications officer at Petronas’ clean energy solutions subsidiary, Gentari, where he spearheaded marketing, branding, and strategic marketing communications.

With over 18 years of marketing experience, he has held senior leadership roles at several of the world’s largest media agencies, including as CEO of Dentsu Malaysia and managing director of Mindshare Malaysia, where he was responsible for overall business growth, working with major clients and managing diverse specialist teams. 

His previous agency roles include managing director of Malaysia and Cambodia at digital media agency ADA and general manager and head of strategy at Mindshare Malaysia.

In his new role, Raina said, “I am extremely excited to take on this role in this fascinating and fast-moving region. Southeast Asia is home to some of the world’s most digitally-engaged consumers, and I look forward to furthering Mastercard as an ecosystem enabler so that even more people can participate in the thriving digital economy and reap the benefits that technology can bring.”

He added, “I am thrilled to join the amazing Mastercard team in Southeast Asia, and to collaborate with partners, customers and other stakeholders to facilitate the creation of an inclusive ecosystem and drive digital transformation across the region.”

Meanwhile, Safdar Khan, division president for Southeast Asia at Mastercard, commented, “Dheeraj arrives at a crucial juncture for Mastercard in Southeast Asia. With unparalleled market potential, a rapidly growing digital economy and significant cross-border opportunities, the region holds significant importance for the company.”

He added, “Dheeraj’s vast experience and his passion for tech and data will add substantial value to our marketing and communications efforts, accelerating the company to greater heights and reinforcing Mastercard’s market leadership in the Southeast Asian payments ecosystem. We have every confidence that he will make a positive impact to the company and contribute to its continued success.” 

Singapore – Keso Kendall, most recently the head of regional strategic accounts for Asia-Pacific, has been promoted by TEAM LEWIS as its newest senior vice president for Asia-Pacific. In her new role, she will be leading the agency’s business in the region following a slew of business wins such as Pizza Hut, Circles.Life, and the Singapore National Youth Council. 

Kendall will play a vital part in driving the agency’s overall strategy – expanding its client base, and leading cross-functional teams to deliver results. She will also work closely with the global and regional executive team to further solidify the agency’s position in the market.

She replaces Fairil Yeo, who will be leaving the business for a new role after being at TEAM LEWIS for 8 years. Kendall’s promotion took effect in 1 June this year, and will report to Yvonne van Bokhoven, executive vice president for EMEA and APAC at TEAM LEWIS.

Kendall brings 12 years of experience in PR, marketing, public affairs, branding and communications to the role. With a background covering both B2B and B2C marketing, she has worked with brands across APAC to deliver local, regional and global campaigns that drive business impact.

Commenting on her new role, she said, “I am extremely excited and energised to be stepping up to lead our fantastic APAC team. As the marketing landscape continues to evolve and face new challenges, I know the team will continue to deliver exceptional, impactful and creative work.”

Meanwhile, van Bokhoven commented, “Her extensive experience, industry knowledge, and leadership skills make her the ideal candidate to take our agency to new heights. I have no doubt that Keso will play a key role in driving our continued success and helping us achieve our ambitious goals. We thank Fairil Yeo for his excellent contribution to our business and wish him well for the future.”

Singapore – Global mobile growth and monetization platform Digital Turbine has appointed James Roger as vice president of brands and agencies for Asia-Pacific. In his new role, he will be leading the brand business in the region.

Prior to joining Digital Turbine, Rogers served as the managing director and general of S4M, which is now Locala, where he led sales and operations for APAC. he also held several leadership positions at InMobi from 2012 to 2017, where he was deeply entrenched into the mobile advertising space and supported a global base of agency and brand clients.

He brings with him extensive experience in digital media, and a proven track record of delivering exceptional results and developing high-performing teams.

Speaking on his appointment, Rogers said, “Digital Turbine is uniquely positioned within the mobile industry, delivering excellent mobile experiences to brands, agencies, mobile carriers and app developers. I am excited to lead the team in APAC as they continue to deliver best in class creative campaigns and ad experiences to drive results for the world’s leading brands and agencies – while Digital Turbine continues to unlock further mobile opportunities in the region.”

Meanwhile, Michael Wong, senior vice president of global sales at Digital Turbine, commented, “We are excited to welcome James as our newest vice president in APAC. His regional sales, operations and leadership experience, paired with his adtech expertise, will help elevate our brand business while further accelerating Digital Turbine’s growth.”

Singapore – Raushida Vasaiwala, the former general manager for Celtra, has been named by adtech Silverpush as its new vice president for Asia-Pacific. Vasaiwala announced the change through a public post on LinkedIn.

“Being an advocate of value-based selling, I wanted to ensure I’m a part of an organisation that solves real marketing problems especially in a diverse region like APAC with a true product market fit,” she said.

Vasaiwala’s experience working with Celtra started off in 2017 when she was appointed as the director of business development for India and Southeast Asia. She was then promoted to the role of general manager in 2018. During that time, she had been responsible for overseeing the company’s business and product adoption through strategic partnerships with brands, publishers, media, and solution providers.

In the past, she’s also held roles in privacy-led data intelligence platform Near and corporate law firm Al Tamimi & Company.

During an exclusive interview for MARKETECH APAC’s Empowered Women 2022’s series, she explained her desire to continue her trajectory in the marketing and tech industry. 

“I grew up in a family of businessmen so entrepreneurship quite comes akin to my nature. So there was this constant internal push of leading business that would help me pursue my varied passion in advertising, brand communication, art, and technology,” she said.

Seattle, USA – Amperity, the leading customer data platform (CDP) for enterprise consumer brands, today announces its expansion in the Asia Pacific (APAC) market.

Amperity also appoints Billy Loizou as area vice president to lead the company’s sales and marketing efforts and build a team of dedicated experts to help brands in the APAC market make better use of customer data to scale their business.

According to a report by the global industry body IAB, there’s been much talk but little action, which has led to a false perception of preparedness for the demise of third-party cookies in the industry.

With the opening of a new office in Australia, Amperity continues to experience tremendous demand from brands around the globe eager to leverage first-party data to connect more effectively with customers as the deprecation of third-party cookies draws near. 

The new office will offer local engagement to the growing number of brands recognising that — while inaccurate or incomplete profiles alienate customers and waste resources — a holistic customer view reduces expenses, grows revenue, and improves the customer and employee experience.

“By establishing a larger footprint in Australia and across Asia, Amperity will be able to service brands anywhere they are located or doing business,” said Barry Padgett, CEO of Amperity.

“Amperity has seen a huge amount of growth in the region over the past few years as brands grapple with how to put their customer data to better use and leverage it for growth. Our customers and prospects in this region will be able to draw from the expertise of Billy and his team from day one, so they can put the power of customer data to work immediately,” Padgett added.

Amperity has experienced great traction and success in the APAC market, currently working with several leading brands in Australia, including Endeavour Group, the nation’s largest hospitality and drinks retailer, and Servco Pacific Inc., the largest Toyota dealer group in Australia. 

Loizou, a board member at the CDP Institute ANZ and previously the Australian Loyalty Association, has worked with brands, such as ANZ Bank, Bakers Delight, Seek, Medibank, and Marina Bay Sands. He most recently led the go-to-market function as vice president for Cheetah Digital Asia-Pacific.

“Brands have been sold the dream of the [360-degree] view of their customer for years, what attracted me to Amperity is that they can actually deliver on that reality. Five years ago, Amperity set out to solve the massive challenge of unifying messy and complex data sources to help brands use the customer data to better serve their customers and facilitate growth,” says Loizou.

He added, “I’ve seen firsthand how instrumental Amperity is in helping brands make sense of the data chaos by creating pristine customer profiles. Australian brands are early adopters when it comes to technology but now face new challenges, such as privacy regulations and soon to be death of the 3rd party cookie. I look forward to working with Enterprise companies in this region to overcome these obstacles while increasing brand advocacy and loyalty.”

Mumbai, India – Madison Digital, the digital unit of Madison World, has welcomed back Shobhit Gaur, most recently the digital head at PHD India, to be its new vice president. He will be reporting to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

Gaur has more than 14 years of experience in various facets of the digital world including ROI, business development, data science, integrated, online, mobile and performance marketing, and social media, as well as brand planning, and digital strategy and analytics. Aside from his previous stint at PHD India, Gaur has also worked at MEC, Interactive Avenues, Starcom – Mediavest Group and Omnicom.

Commenting on re-joining Madison Digital, Gaur said, “I am excited to be returning to Madison Digital and look forward to contributing to the organisation in my new role and responsibilities. Madison Digital offers me exciting challenges and opportunities as I look forward to unlocking our clients’ growth with data, technology, and talent.” 

Meanwhile, Chinchankar also commented, “We’re glad to have Shobhit back on board. Having worked with various categories, he brings a wealth of experience to Madison. I am confident that we will be able to take our work to the next level with new business and continue to delight existing clients.”

Just recently, Madison PR, the communications arm of Madison World, appointed Abhinav Krishna Srivastava, former COO at SPAG Asia and DYellowElephant, to be its new CEO. He is an expert in internal and external communications covering public relations, public affairs/advocacy, digital, advertising and integrated marketing campaigns.

Singapore – Okta, an identity and access management company, has appointed Celestine Tan to be its vice president of marketing in the Asia-Pacific region. She will be overseeing and leading Okta’s entire marketing function in the region, including end-user, channel and field marketing, and corporate communications.

Prior to Okta, Tan was the vice president of global field and partner marketing at Splunk, where she led an 85-person team and drove end-to-end marketing to generate demand and build the sales pipeline globally.

She has also spent 16 years at Sun Microsystems where she rose through the ranks to become the global vice president of marketing for Sun’s global software unit.

Speaking on her new role, she said, “Many APAC firms have not fully tapped digital identity to secure, modernise and transform their enterprise. I am excited at the prospect of leading a high performing team to navigate the dynamic markets here, bringing Okta’s innovative identity expertise to our fast-growing pool of customers.”

Meanwhile, John Zissimos, chief marketing officer at Okta, commented, “I am thrilled to have Celestine join the team. She brings an incredible amount of experience working in technology companies of all sizes, and will be an invaluable support to our sales leadership as we take our brand and business in the region to the next level.”

Manila, Philippines – Shopper marketing consultancy, Behaviorally, has announced its expansion to the Philippines, servicing its clients from a new Manila hub, with Joy Abella-Yu, former senior director for business development and media at insights and consulting company Kantar Philippines, joining as the new vice president.

Aside from her previous role at Kantar, Abella-Yu has also held leadership roles at numerous research agencies, as well as client companies, including Johnson & Johnson, The Hershey Company, and Procter & Gamble, amongst others. She has over 15 years of market and consumer insights experience having worked throughout SEA and in the US. Abella-Yu will be joined by Kat Lim, Behaviorally’s director of client development, servicing brands in the region from the new hub.

According to Behaviorally, this move is the latest in Behaviorally’s rapid expansion in Asia and globally including new offices in Switzerland, Australia, New York City, France, and Germany. Behaviorally applies a digital-first approach to shopper research, a unique behavioural framework, state of the art AI technology, and decades of category expertise to define and diagnose the factors that influence consumer behaviour and drive shopper growth at both the digital and physical shelf.

Crispin Beale, Behaviorally’s group president, said that Abella-Yu’s extensive experience will help FMCG companies in and outside of Asia shape their go-to-market and retail strategies, as well as develop successful innovations.

“Plus her knowledge of media and digital trends make her the perfect fit for helping us implement our strategic vision in this region and guide our customers to success,” added Beale.