Tag: Val Morgan Outdoor

Australia – Australia-based OOH advertising firm Val Morgan Outdoor (VMO) has consolidated its New South Wales (NSW) sales team into one, who will now be looking after its three business verticals – the VMO Shop, VMO Active, and VMO On-The-Go.

The three brands cater to outdoor advertisers targeting audiences on shops, fitness locations, and those in petrol services and convenience stores.

To reflect the changes, VMO has promoted two young team members into leadership positions. Its senior account manager Alex Anthony and senior media sales and partnerships manager Kristie Barnfather have been promoted to the role of group sales manager, which will see them each looking after a set of agency groups.

Barnfather started at VMO Active in 2016 and has four years of account management experience in publishing company Pacific Magazines. Meanwhile, Anthony got his start in a media career nearly five years ago in London, spanning radio, digital, and ad tech in creative solutions and agency facing roles, before he joined VMO in 2018.

National Sales Director Geoff Cochrane said, “We have managed to attract some amazing talent to VMO, so we are thrilled to develop our team for the future and progress our young team members into leadership positions. Both Kristie and Alex are very well respected in market, extremely hard-working, and high achievers.”

Australia – Australia-based cinema and outdoor advertising firm Val Morgan Outdoor (VMO) has evolved its audience measurement platform DART to determine hourly audience data at a screen level, across the locations at which it runs ads such as in retail, health club, and petro-convenience environments. The enhancement is in collaboration with independent marketing effectiveness consultancy Data2Decisions

VMO has already integrated promising features on the previous version of DART such as being able to track those viewing content based on age and gender and the ability to highlight facial features and determine moods. Dubbed as DART R&F, the newly improved platform combines VMO’s facial analytics data with third-party consumer data and machine learning, with its tech building impression scores as well.

“DART represents an enormous wealth of human interaction data that, when calibrated against third-party and independent data sources, it provides a highly accurate and scalable view of true audiences at VMO locations,” said Paul Butler, managing director at VMO.

Meanwhile, the partnership with Data2Decisions will see the consultancy building and verifying the platform’s audience reach methodology, which from today will apply to all campaigns.

Managing Partner of Data2Decisions John Price said, “Using the latest machine learning techniques to combine datasets, we were able to create a prediction model of specific audiences by the hour at an individual screen level. This has helped us, in partnership with VMO, to create reach and frequency calculations that provide the most robust measure of OOH audiences to date.”

Australia – Australian-based digital-out-of-home (DOOH) solutions Val Morgan Outdoor (VMO) has now extended its programmatic outdoor services to include New Zealand in its office buildings-targeted ad placement offering, VMO Work.

VMO’s VMO Work is a full-on digital office building network consisting of 135 screens across 75 locations reaching working professionals as they enter and exit work. 

The network integrates full-motion digital advertising with localized content such as news and sport, financial information, and weather and building directory information with an aim to engage workers. 

To ensure the complete VMO Work network, VMO has partnered with leading out-of-home exchanges: Hivestack, Vistar Media, and Broadsign Reach.

“The ability to deliver these audiences via programmatic exchanges offers clear benefits to advertisers seeking access to premium inventory. Advertisers [will] have the flexibility to up-weight, down-weight, pause or stop campaign activity in real-time with the option to adjust campaign targeting or update their creative,” said the company in a press statement.

VMO Managing Director Paul Butler said, “VMO has made programmatic a business priority and we are excited to bring this capability to New Zealand where there has been so much interest shown by the market.”