VMO merges sales team of shop, gym, petrol OOH brands

Australia – Australia-based OOH advertising firm Val Morgan Outdoor (VMO) has consolidated its New South Wales (NSW) sales team into one, who will now be looking after its three business verticals – the VMO Shop, VMO Active, and VMO On-The-Go.

The three brands cater to outdoor advertisers targeting audiences on shops, fitness locations, and those in petrol services and convenience stores.

To reflect the changes, VMO has promoted two young team members into leadership positions. Its senior account manager Alex Anthony and senior media sales and partnerships manager Kristie Barnfather have been promoted to the role of group sales manager, which will see them each looking after a set of agency groups.

Barnfather started at VMO Active in 2016 and has four years of account management experience in publishing company Pacific Magazines. Meanwhile, Anthony got his start in a media career nearly five years ago in London, spanning radio, digital, and ad tech in creative solutions and agency facing roles, before he joined VMO in 2018.

National Sales Director Geoff Cochrane said, “We have managed to attract some amazing talent to VMO, so we are thrilled to develop our team for the future and progress our young team members into leadership positions. Both Kristie and Alex are very well respected in market, extremely hard-working, and high achievers.”