Tag: Trip.com

Singapore – Global travel service provider Trip.com and the Singapore Tourism Board (STB) have signed a memorandum of understanding (MOU) to renew their global partnership for three years. 

Under the MOU, both parties will expand their collaboration and embark on joint campaigns to boost inbound travel to Singapore and promote more in-depth and lesser-known tours and experiences in Singapore. 

In addition, Trip.com Group will also leverage its expertise and resources to promote Singapore’s MICE offerings and explore digital innovations that enhance visitors’ experience in Singapore.

Both parties will launch marketing campaigns in mainland China and other key markets including Hong Kong, Malaysia, Thailand and Korea, and also promote the various offerings, experiences and activities in Singapore, including new products relating to wellness and sustainability. Trip.com Group will also customise new itineraries for specific groups of travellers, including families, with the objective of enhancing their experience in Singapore.

Melissa Ow, chief executive at Singapore Tourism Board, said, “The STB and Trip.com Group have forged a longstanding partnership since 2012. Moving forward, we endeavour to deepen our collaboration to elevate Singapore’s status as a leading destination for leisure and MICE travellers. Additionally, we will expand the scope of our partnership to include exchanges on digital solutions and innovation, and jointly develop more in-depth travel products to diversify our destination offerings.”

Meanwhile, Jane Sun, chief executive officer at Trip.com Group, commented, “Singapore has always been one of the most popular destinations for Chinese and other international tourists, and we have been collaborating with the STB to promote tourism and showcase the beauty of this beautiful country.”

She added, “Hosting our annual flagship Global Partner Summit – with its over 2,000 delegates – in Singapore earlier this week reflects our commitment to the local tourism sector and we will utilise our strengths, including content marketing, AI and innovation, to further strengthen Singapore’s position as a destination of choice.”

Malaysia –Trip.com Group and Penang Global Tourism (PGT) have signed an agreement to expand their current relationship to a global scale. Trip.com Group’s platforms, such as Trip.com and Ctrip, will actively stimulate inbound tourism to Penang through this new MOU for the next three years. 

Penang will now be promoted to travellers from several worldwide markets, including mainland China, Singapore, South Korea, Japan, and Australia, as a result of this new development.

Trip.com Group and PGT have been collaborating since 2016, with Trip.com Group becoming PGT’s first global partner and PGT becoming Trip.com Group’s first global partner within Malaysia, as well as the first post-pandemic MOU between the two organisations.

Speaking about the renewal of partnership, Bo Sun, Chief marketing officer of Trip.com Group, said, “Trip.com Group and Penang Global Tourism have been longstanding partners. Together, we have weathered the challenges posed by the pandemic and our cooperation has become even closer. We remain committed to developing a diverse range of products and expanding the market for Penang.” 

He added, “With new travel consumption behaviours and trends that have emerged after the pandemic, we hope to leverage our strengthened collaboration to guide the destination’s tourism industry towards a rapid recovery, as well as achieve sustainable growth through innovation.”

Meanwhile, Yab Chow Kon Yeow, chief minister of caretaker Penang, said, “In the heart of Penang’s prosperity, tourism beats as a vital lifeline, invigorating our economy and nurturing our ambitions. As we forge this historic bond with Trip.com Group, the first global partnership after pandemic and first in Malaysia, spanning up to 10 markets, we fortify our commitment to embracing the world with open arms.”

“Tourism remains the driving force that propels Penang forward, fuelling economic growth and enriching lives across the state,” Yeow said.

Singapore – Travel service provider Trip.com has unveiled a series of enhanced AI-powered services to aid travellers in planning their next trip. More specifically, they include AI-curated itineraries such as include ‘Trip.Trends’, ‘Trip.Best’, and ‘Trip.Deals’, cater to users’ diverse needs and preferences by capturing real-time information on the latest travel trends, prices, and top-ranked hotels, flights, and attractions.

Each list focuses on a different consumer group and market position. ‘Trip.Best’ enables global travellers to select the best experiences a destination has to offer, including flights, hotels, and attractions, as well as lifestyle choices such as restaurants, nightlife, bars, and shows. The list is curated by examining various travel products on Trip.com and scoring them based on an algorithm, with only the top 1% of products featured.

Meanwhile, ‘Trip.Deals’ is designed for budget-conscious users who are looking for the best deals on flights, accommodation, and travel destinations. The list is curated based on various factors, such as historical and projected price changes, as well as current travel expenses.

Lastly, ‘Trip.Trends’ tracks the most popular travel topics and events in different markets, based on user searches across various platforms including Trip.com, mainstream online search engines, and social media. This feature provides users with up-to-date information on the most exciting and current activities and events worldwide and in their local areas.

James Liang, co-founder and executive chairman of the board at Trip.com Group, said, “Tourism will continue to be an important industry in a smart society, as it satisfies people’s innate desire to travel and explore. Artificial intelligence cannot replace this experience but can help to advance it. Trip.com Group will actively embrace technological development and use advanced AI-driven services to improve the travel process and overall experience.”

Singapore – Travel service provider Trip.com has launched a new interactive social campaign called ‘Just Like That’, which leverages the latest traveller preferences and insights to make it easier than ever for consumers to meet loved ones abroad and explore the world again as borders reopen and restrictions ease.

With many COVID-related travel constraints removed, Trip.com continues its journey to make reconnection and rediscovery a snap – especially with many avid travellers already setting out for their next adventure and exploring global destinations ‘Just Like That’.

As part of Trip.com’s first social campaign in Southeast Asia post-pandemic, the innovative travel service provider is collaborating with over 100 KOLs in markets across Singapore, Thailand and Malaysia to storytell the emotional aspects of travel, such as reconnecting with loved ones as well as showcasing the ease of using Trip.com for travel bookings. 

The KOLs include @adirasalahudi, @syarif.ig, @widsawaphatiew. The campaign will demonstrate how simple it is to book a fulfilling travel experience that fits each consumer’s needs, be it planning a romantic honeymoon in the Maldives, having an inspiring off-site meeting in Bali, or a culinary trip in Tokyo.

In addition, Trip.com will be running a #MyTripJustLikeThat giveaway on social media from now to 20 November 2022. Trip.com users from Singapore, Malaysia and Thailand stand to win prizes worth up to S$1,200, MYR 4,200 and THB 35,000 respectively, including Trip coins, hotel vouchers, tickets and more.

Singapore – Extending their three-year MOU signed in late 2020, Trip.com Group and Singapore Tourism Board (STB) will deepen their collaboration across key markets including Thailand, South Korea and Hong Kong, while expanding their partnership to include new markets Vietnam, the Philippines, and Malaysia.

With pent-up demand being one of the main drivers of the travel recovery, Trip.com Group will accelerate its collaboration with STB to promote Singapore to travellers from key markets through a series of initiatives, including marketing campaigns, public relations activities, KOLs’ reviews, and promotions through Trip.com Group’s brands including Trip.com and Ctrip.

Amongst various initiatives, Trip.com Group and STB will also curate and deliver engaging content via Trip.com’s app and website to showcase the Singapore destination story and position the city-state as a safe and compelling destination of choice for travellers.

Going forward, Trip.com Group and STB will also continue to identify and launch targeted programmes to promote and position Singapore as an ideal destination for various activities, including as a sanctuary for sustainability, a haven for urban wellness, a paradise of evolving flavours and a world of possibilities for travellers to experience Singapore in new and unexpected ways.

Sun Bo, Trip.com’s group CMO, shared that the past two years have been challenging for the tourism industry across Asia, but they are deeply encouraged and appreciative of Singapore’s support for local tourism businesses, which includes the launch of the SingapoRediscovers Vouchers campaign which Trip.com was part of, as well as the timely announcements relating to the reopening of borders such as the previous Vaccinated Travel Lane scheme and the current Vaccinated Travel Framework.

“Trip.com Group is excited to deepen our strong relationship and collaboration with STB to further facilitate and promote travel to Singapore. This is a beautiful country which offers different unique experiences for various groups of tourists, and Trip.com Group will launch specific campaigns and initiatives in the coming months across the key markets where there exists a strong demand for travel,” said Bo.

Meanwhile, Juliana Kua, STB’s assistant chief executive of the international group, noted that they have worked closely with Trip.com Group especially over the last two years during the pandemic to maintain Singapore’s mindshare amongst regional travellers. 

“With the resumption of travel, we are delighted to deepen our partnership with Trip.com Group, which has a growing network of services, users and data. We will tap on these to showcase Singapore’s refreshed destination offerings, and encourage travellers to reimagine travel to Singapore as part of our SingapoReimagine global marketing campaign,” said Kua.

In addition, consumers in various markets can also look forward to attractive travel promotions. These will be rolled out in phases after taking into consideration the respective market’s readiness to travel and prevailing travel policies. For a start, joint campaigns to promote Singapore as an attractive travel destination will be launched in South Korea, Thailand, and the Philippines over the next week, including attractive deals and collaborations with travel KOLs such as travel_bellauri and im0gil from South Korea and CHAILAIBACKPACKER from Thailand who will share their insights and recommendations on exciting and unexpected itineraries that visitors can experience in Singapore.

Bo said, “Trip.com Group looks forward to working closely with STB and our local partners to present the beauty of Singapore and its uniquely local experiences to the global community in the coming months.”

Singapore – Online travel provider Trip.com has selected Thailand as its first country destination that will be featured on their ‘Trip.Best’ list, which enables its global users to choose from the best hotel experiences the country has to offer.

The new Trip.com feature for users exclusively curates an extensive range of hotels to provide them with the best options available to make the best of their trips – faster and easier. ‘Trip.Best’ will be rolled out to include the most popular destinations around the world but has begun by taking on Thailand to showcase its ease of use.

The ‘Trip.List’ for Thailand introduces the country’s top hotels to Trip.com’s global users from the country’s four most popular tourism destinations of Bangkok, Chiang Mai, Phuket and Samui. They are also arranged into eight specially chosen themes – luxury, upscale, family, Instagram-worthy, scenic, local experience, villas, and gourmet & shopping.

“As one of the world’s favourite holiday hotspots, exotic and beautiful Thailand has recovered rapidly since the country eased its travel restrictions earlier this year and Trip.com data shows there is soaring demand from its users wanting to travel to it for family holidays and trips for couples,” Trip.com said in a press statement.

Meanwhile, Schubert Lou, chief operating officer at Trip.com, commented, “We want everyone to get the very best from Trip.com, which is why our new ‘Trip.Best’ feature will focus on Thailand – a world-renowned destination. We’re confident this will provide the best places to go, where to stay and what to experience throughout Thailand for all Trip.com users – and we look forward to making this feature a firm favourite for many more top destinations around the world.”

Among the top hotels included in the new ‘Trip.Best’ feature include The Peninsula Bangkok, Anantara Chiang Mai Resort, the Four Seasons Resort Koh Samui, and the exclusive Sinae Phuket Luxury Hotel in Phuket.

Singapore – International one-stop travel service provider Trip.com will be hosting its #TripLiveShow 5.5 Super Saver Sale x LEGOLAND® livestream on 5 May 2022 on Facebook, specifically for its Singapore and Malaysia users, where it will be offering deals from participating hotels and attractions in Singapore, Malaysia, and Thailand.

The upcoming livestream will feature offers from destinations brands which include LEGOLAND® Malaysia Resort, Amara Sanctuary Resort Sentosa, Royal Plaza on Scotts, and Novotel Bangkok Platinum Pratunam, as well as Thistle Johor Bahru and Universal Studios Singapore.

Ru Yi, regional general manager of Trip.com, commented that it has been a challenging period for the tourism industry in the past two years during which domestic travellers have played a key role in supporting many tourism businesses. 

“Following the reopening of borders by many governments in recent months, we have seen strong demand for travel in the region – with particularly strong interest in destinations such as Singapore, Malaysia and Thailand. We are delighted to collaborate with various partners in the region, including LEGOLAND® Malaysia Resort, on our upcoming 5.5 Super Saver Sale campaigns in Singapore and Malaysia which are part of our ongoing journey towards the revival and recovery of tourism in Southeast Asia,” said Ru Yi. 

The platform said that the current sale, in particular partnership with LEGOLAND® Malaysia Resort, follows its successful livestream session in Bangkok earlier this month. It shared that the regional livestream events are part of its concerted efforts in partnership with various industry partners, to rejuvenate the travel and tourism industry across Southeast Asia. 

Thila Munusamy, director of sales & marketing at LEGOLAND® Malaysia Resort, said, “Since 2020, Trip.com has been actively identifying innovative and exciting approaches in engaging its users including livestream sessions while, at the same time, stimulating demand for tourism products. We are extremely excited to collaborate with Trip.com on the #TripLiveShow 5.5 Super Saver Sale x LEGOLAND® livestream. This timely travel showcase will allow us to present our offerings to travellers around the region and also inspire them to visit various Southeast Asian destinations as well. We look forward to collaborating with Trip.com and welcoming the world back to Malaysia.”

Viewers in Singapore and Malaysia will stand a chance to win exclusive prizes, including stays at LEGOLAND® Malaysia Resort, Pelangi Beach Resort & Spa, Langkawi, The Peninsula Bangkok and Sheraton Towers Singapore. For both Singapore and Malaysia viewers, daily flash sales on a number of destinations will be taking place at specified times from 5 – 9 May on the livestream on Facebook. 

For users in Singapore, they can also enjoy limited exclusive bank promo codes and S$55 coupons which can be used to offset hotel packages with a minimum spend of S$150. The top spender on Tours & Tickets (T&T) products will also walk away with a Sky-High Bento Cable Car dining experience (worth S$153). Apart from hotel and T&T packages, Trip.com’s 5.5 Super Saver Sale campaign will also include special flight fares. 

Meanwhile in Malaysia, flash sales will include those from Pullman Kuala Lumpur City Centre Hotel & Residences, Prescott Hotel Kuala Lumpur Medan Tuanku, Sunway Hotel Georgetown, Sunway Lagoon, Lost World of Tambun, and Genting SkyWorlds Theme Park. They will also be able to enjoy discounts on Malaysia Airlines and Firefly flights as well as on T&T products. 

Singapore – Trip.com, the global travel agency, together with Etihad, the national airline of the United Arab Emirates, has launched a new campaign ‘Travel with a smaller footprint’  in celebration of Earth day. To celebrate Earth Day from April 22 until May 22, the Trip.com is offering free carbon offsets to customers who will book Etihad flights with the ‘carbon-offset’ tag during the dates of the campaign. 

The campaign will launch in Singapore, the United Kingdom, Germany, France, Spain, Italy, and Ireland, followed by launches in Malaysia, South Korea, Japan, Thailand, and Australia. Hundreds of Etihad flights with the ‘carbon-offset’ tag will be listed on Trip.com sites. In keeping with the theme of this year’s Earth Day, ‘Invest in Our Planet’ a proportional investment will be made in authorized sustainable initiatives to offset the flight emissions based on the carbon emissions of chosen flights assessed using the ICAO Carbon Emissions Calculator.

The Katingan Petland Restoration and Conservation Project in Kalimantan Province, Indonesia, and the Cordillera Azul National Park REDD+ Project in central Peru will receive offset investments from Trip.com users whose flights are featured in the saidcampaign. Both of these projects are aimed at preserving the environment and habitat restoration.

By participating in this campaign, Trip.com customers will be able to fly with the confidence that they have made a significant financial contribution to offset the cost of their journeys. All Etihad flights with free carbon emission offsetting available on Trip.com are Singapore, UK, Germany, France, Spain, Italy, and Ireland.

Chee Teong Ooi, director of International Air Ticketing Business at Trip.com Group, said that Trip.com is committed to providing travellers with more sustainable travel options. 

“Through our collaboration with Etihad, who have a strong commitment to sustainable travel, we are able to offer free flight offsetting to Trip.com users around the world for this exciting campaign,” Ooi said. 

Ooi added, “We are eager to collaborate with partners, like Etihad, to educate travellers and partners on sustainability.”

Meanwhile, Martin Drew, SVP of global sales and cargo at Etihad Airways, commented, “Our Corporate Conscious Choices programme has been designed to facilitate and enable our corporate partners and guests to easily make sustainable choices when they fly.”

“Through our partnership with Trip.com we’re able to achieve this in two ways, first by allowing Trip.com to meet its own sustainability goals, and secondly by extending the programme to guests booking their travel through the platform. This is the reason we built the programme and is an example of effective collaboration to expand sustainable travel opportunities for our guests,” Drew adds.

Shanghai, China – ITB China, one of this year’s business-to-business (B2B) exclusive show catered to the business of the Chinese travel market and bringing together buyers and industry professional from all over the world, has appointed global travel service provider Trip.com as its official service partner for the event, which will be held from 24 to 26 November 2021 in Shanghai, with a virtual extension from 8 November to 31 December.

Through the appointment, Trip.com Group’s engagement at ITB China 2021 will include numerous on-site activities, sharing its latest market knowledge and forecasts at the ITB China Conference sessions, and added networking opportunities by co-hosting the ITB China Cruise Night for the fourth consecutive time, this year set to take place on the evening of 24 November.

Furthermore, Trip.com Group’s flagship events, the 2021 Asia-Pacific Corporate Travel Summit will be held concurrently to ITB China on 24 November in Shanghai to discuss the future development of the business travel eco-chain together with high-value corporate customers, airlines, hotels, MICE companies, travel payment and expense management companies. 

Said event is also the ‘Corporate Travel Event Partner’ of ITB China 2021 this year. Senior executives from Trip.com Group Corporate Travel will in turn be joining the discussion of the ITB China 2021 MICE and Business Travel Conference sessions, to take place on the second day of ITB China, 25 November.

“I am very excited to attend ITB China in person this year. It has been a while, but it is wonderful to be able to meet up with industry partners again. While the pandemic has brought global travel to a standstill, we are working together at full speed toward travel recovery. ITB China 2021 will provide the travel industry with a trusted platform for personal encounters and successful business again. I can’t wait to see you all in Shanghai again soon,” said Jane Sun, CEO of Trip.com Group.