Tag: Thailand
Bangkok, Thailand – Gong cha has announced a major push into Thailand with a new master franchise agreement paving the way for up to 100 new stores across the country. The move with PERFECT STEP CO., LTD marks one of the bubble tea brand’s largest Southeast Asian expansions to date. The first store...
Thailand — KFC Thailand has announced a collaboration with the popular mobile battle royale game ‘Free Fire’, launching a campaign that runs from November 10 to 26, 2025. The partnership introduces both in-game and real-world experiences for fans of the brand and the game. As part of the campaign, KFC...
Thailand — Netflix Thailand, in collaboration with VML Thailand, has introduced an unconventional way for fans to revisit the events of the world-phenomenon series ‘Stranger Things’. The latest campaign offers the ‘Stranger Things Recap Cassette’, an 80s-inspired audio experience that can be listened...
As Thailand enters this mourning period for a year, the country’s adland is also responding swiftly to focus its marketing campaigns that reflect the Queen Mother’s virtues while also being in a state of mourning.
Southeast Asia — OpenAI has launched its Sora app in Thailand, making the country one of the first in Asia to access the company’s next-generation artificial intelligence (AI) video creation platform. The app is also being rolled out in Vietnam and Taiwan. According to OpenAI, Thailand was chosen for...
The platform also features an open architecture designed to integrate with partners across sectors such as banking, retail, hospitality, and lifestyle, allowing Thai Airways to strengthen the value proposition of Royal Orchid Plus.
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has unveiled its latest global TVC campaign, “Unforgettable Experience: Healing is the New Luxury,” positioning Thailand as a sanctuary where true rejuvenation goes beyond traditional wellness. The campaign invites travellers to discover...
Bangkok, Thailand – Naples-grown and Michelin-starred L’Antica Pizzeria Da Michele is opening its newest branch in Bangkok. The move marks the second Southeast Asian outpost for the 150-year-old Italian institution, famed as “the sacred temple of pizza,” and signals a thoughtful expansion led by co-owner...
The renewed partnership is centered on continued collaboration to strengthen KFC’s cultural presence and brand connection among Thai consumers.
Dettol, Pepsodent, and Nivea have emerged as the most considered personal care brands in these markets respectively.
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