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Tag: Thailand

TAT TVC CAMPAIGN
Thai tourism authority invites travellers to reconnect and heal with ‘unforgettable experience’ campaign
Posted on October 16, 2025
by Sharona Nicole Semilla
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has unveiled its latest global TVC campaign, “Unforgettable Experience: Healing is the New Luxury,” positioning Thailand as a sanctuary where true rejuvenation goes beyond traditional wellness.  The campaign invites travellers to discover...
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DA MICHELE BANGKOK
Neapolitan pizzeria Da Michele marks second SEA outpost with new branch in Bangkok
Posted on October 15, 2025
by Sharona Nicole Semilla
Bangkok, Thailand – Naples-grown and Michelin-starred L’Antica Pizzeria Da Michele is opening its newest branch in Bangkok. The move marks the second Southeast Asian outpost for the 150-year-old Italian institution, famed as “the sacred temple of pizza,” and signals a thoughtful expansion led by co-owner...
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Initiative Thailand retains KFC account following competitive pitch
Initiative Thailand retains KFC account following competitive pitch
Posted on October 14, 2025
by Teddy Cambosa
The renewed partnership is centered on continued collaboration to strengthen KFC’s cultural presence and brand connection among Thai consumers.
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Personal Care Rankings_20251010_144100_0000
What personal care brands dominate in Indonesia, Hong Kong and Thailand?
Posted on October 10, 2025
by Teddy Cambosa
Dettol, Pepsodent, and Nivea have emerged as the most considered personal care brands in these markets respectively.
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L'OREAL THAILAND EXPIRED MAKEUP CAMPAIGN
L’Oréal turns expired makeup into a masterpiece of healing in Thailand
Posted on October 10, 2025
by Sharona Nicole Semilla
Bangkok, Thailand – L’Oréal Groupe in Thailand is proving that beauty never fades with ‘Beauty Inside Out’—a campaign that gives expired makeup a second life as art therapy tools for mental health patients. Instead of discarding over 8.7 million baht worth of unused products, L’Oréal repurposed them...
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Salesforce appointment ID and TH country leader
Salesforce strengthens SEA presence with new leadership in Indonesia and Thailand
Posted on October 6, 2025
by Aliza Carmona
Indonesia – Salesforce, the American cloud-based software company, has appointed Andreas Diantoro as its new country leader and president director for Indonesia and Apisit Kuparatana as country leader for Thailand, strengthening its leadership presence across Southeast Asia. For Indonesia, Diantoro will...
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KFC Brainrot_20251006_105825_0000
KFC Thailand taps Italian brainrot to celebrate return of ‘Chizza’ menu item
Posted on October 6, 2025
by Teddy Cambosa
Inspired by the surreal AI-generated meme style popular on Gen Z and Gen Alpha social feeds, the character represents Chizza’s playful identity crisis.
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StyleDoubler
StyleDoubler strengthens leadership team to drive Southeast Asia growth
Posted on October 2, 2025
by Lyene Marie Darang
Southeast Asia — StyleDoubler has announced the appointment of three senior leaders to support its regional expansion, following an earlier investment from ValueCommerce Co., Ltd., a Tokyo Stock Exchange-listed affiliate marketing company. Ashwin Chandoesing has been named chief revenue officer and will...
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WHOSCALL VML CAMPAIGN
Whoscall, VML Thailand shed light on scam protection in new campaign
Posted on September 26, 2025
by Sharona Nicole Semilla
Bangkok, Thailand – Whoscall has teamed up with VML Thailand to launch a creative campaign that reframes digital security as a collective effort rather than an individual struggle.  Branded under the concept “Innovating for Trust, Powered by People,” the campaign highlights how community vigilance...
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DUOLINGO BANGKOK
Duolingo brings viral mascot spectacle to Bangkok with first-ever language pavilion at ICONSIAM
Posted on September 22, 2025
by Sharona Nicole Semilla
Bangkok, Thailand – Duolingo has launched its first immersive pop-up in Thailand with the Duolingo Language Learning Pavilion at River Park, ICONSIAM.  Open from September 18 to 24, the campaign brings the app’s gamified learning approach to life through interactive experiences, cultural integration,...
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