Tag: Thailand
![[Campaign] MK Restaurants 40 years](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-MK-Restaurants-40-years.jpg)
Bangkok, Thailand – MK Restaurants is leaning into memory rather than discounts as it marks 40 years in Thailand’s increasingly competitive dining market. The campaign, “40 Years at MK. Where Every Memory Is Still Warm.”, positions the brand less as a restaurant chain and more as a long-standing fixture...
![[Activation] Cremo x Running Man x Bilkin](https://marketech-apac.com/wp-content/uploads/2026/04/Activation-Cremo-x-Running-Man-x-Bilkin.jpg)
Bangkok, Thailand – Yili Group’s ice cream brand Cremo is turning up the chill factor in Thailand with a summer campaign designed to tap into youth culture across multiple touchpoints. Launched at the peak of the season, “Cremo Boost It To The Max” blends entertainment, social content, and on-ground...
![[Campaign] KFC & KitKat](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-KFC-KitKat.jpg)
Bangkok, Thailand – KFC Thailand is turning downtime into dessert time with the launch of “KitKat Overload,” a limited-edition menu designed to reframe everyday breaks as indulgent moments. The campaign, developed in collaboration with KitKat under the “Made with KitKat” concept, brings together two...
![[Campaign] Decathlon Thailand x Dentsu x Valentines](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Decathlon-Thailand-x-Dentsu-x-Valentines.jpg)
Bangkok, Thailand – Decathlon Thailand has reworked the city’s familiar culture of flower gifting into a quiet public health prompt, in a campaign that trades sentiment alone for something more functional. The idea, developed with Dentsu Creative Thailand and Dentsu One (Bangkok) for Valentine’s...
Bangkok, Thailand – The Mall Group has launched a new retail and cultural showcase in Songwat, seeking to tap into Songkran-driven tourism and rising interest in experience-led commerce. The initiative, “KUDTHAI 2026”, debuted as a pop-up from April 9 to 12 at Lost in Songwat, coinciding with Songkran,...
Bangkok, Thailand – Meta has launched its first dedicated Instagram campaign in Thailand, a market where short-form video is fast becoming the default social currency. Created by BBH Singapore, the push aims to deepen engagement with Instagram Reels among younger users. At its core is a simple...
Bangkok, Thailand – In Bangkok’s Siam Square, a 10-metre purple “Lucky Cat” is drawing crowds—and attention to what Thailand’s cats are actually eating. WHISKAS, a Mars Petcare brand, has installed the oversized statue as part of a campaign linking feline nutrition to a familiar symbol of good fortune...
Bangkok, Thailand – Thailand’s Food and Drug Administration has stepped up enforcement against misleading advertising of dietary supplements, as regulators respond to a surge in exaggerated claims across social media. The agency said on 6 March it is working with public health bodies and industry groups...
Bangkok, Thailand – Thai telecoms operator AIS has partnered ReelShort to bring the short-drama platform into Southeast Asia, bundling content with 5G access in a push to deepen its digital offerings. “Southeast Asia is one of the most exciting and competitive mobile entertainment markets globally,”...
Bangkok, Thailand – ATTACK Detergent and CJ WORX are bringing laundry science out of the closet and onto the streets with a new campaign in Thailand. “Attack to Activate Freshness” turns micro-encapsulated fragrance—a technology usually unnoticed—into a simple, repeatable ritual. Consumers are...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)