Tag: Thailand
The higher-spending group is also more likely to be male and fall within higher-income brackets, while budget travellers are more concentrated in middle-income groups.
For NEXT Awards 2026, the awards are not only rolling out to Malaysia, the Philippines and Singapore, but also making its debut in Hong Kong and Thailand.
TikTok, Coca-Cola and M150 recorded the largest increases in advertising awareness in Thailand in November, according to data from YouGovBrandIndex.
Bangkok, Thailand — MBK Center has launched a new high-season tourism campaign, “Step into Thainess–Shop like a Thai”, turning traveller insights and global recognition into an authentic showcase of Thai shopping culture and soft power. The campaign is anchored by a new video built from analysis of tourist...
The company said it reached the 3,000-store threshold at a record pace, adding nearly 800 outlets and expanding its international footprint by 50% over the past two years.
Bangkok, Thailand — Central Pattana has partnered with the Tourism Authority of Thailand and The Walt Disney (Thailand) to launch The Magical Stars, an 800-million-baht year-end campaign designed to boost Thailand’s economy and tourism through a large-scale festive experience running from November 14, ...
Bangkok, Thailand — BBDO Bangkok has delivered one of Thailand’s most dominant media moments of the year with I’m OK // Not OK, an experimental short-film music video produced with Flare Bangkok that reunites the lead actors from the 2004 film ‘Dear Dakanda’. The campaign inspired nine consecutive...
Bangkok, Thailand — KFC Thailand has launched its “Sanders Claus Grants You A Gift” festive campaign, combining nationwide celebrations with support for flood-affected communities in the south. The initiative sees Colonel Sanders reimagined as “Sanders Claus” and includes a donation-driven activity,...
The campaign arrives as retailers across Asia increasingly turn to character-driven cultural marketing to attract families, tourists, and collectors.
The company said it also plans to roll out activities aimed at expanding the golf fan base and supporting the development of Thailand’s golf ecosystem.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)