Tag: Thailand
Thailand – Pumpui has partnered with creative agency Yell Bangkok on a typography-led campaign designed to cut through visual sameness in the Korean-inspired food category, supporting the launch of its new product. Facing increasing competition in the Korean-inspired food segment, Pumpui and Yell Bangkok...
In our latest Agency Leadership Decoded, we had the chance to catch up with Patt Nitikarn, managing director at We Are Social Thailand, to learn more of his leadership style, and his insights on being an effective adland leader through quick learning and understanding.
Bangkok, Thailand — KFC Thailand has launched a New Year campaign titled ‘Fortune Bucket’, drawing on Thai amulet culture and beliefs around good fortune to mark the start of 2026. The campaign introduces collectible Fortune Bucket bags featuring four different lucky messages. Customers who purchase...
The company said the launch is aimed at capturing a share of the social commerce market in the region, which Bain & Company has projected to reach $90 billion.
In a statement online, Tero Radio stated that their closure was in response to shifting trends in media consumption, and that they have faced significant challenges that have made it impossible for them to continue.
Thailand – As part of its year-end holiday celebrations, MINISO Thailand has launched a series of Christmas-themed installations across Siam Square’s pedestrian streets and at Thailand’s first MINISO LAND, which will remain in place throughout the holiday period. Running until January 4, 2026, the activation...
The higher-spending group is also more likely to be male and fall within higher-income brackets, while budget travellers are more concentrated in middle-income groups.
For NEXT Awards 2026, the awards are not only rolling out to Malaysia, the Philippines and Singapore, but also making its debut in Hong Kong and Thailand.
TikTok, Coca-Cola and M150 recorded the largest increases in advertising awareness in Thailand in November, according to data from YouGovBrandIndex.
Bangkok, Thailand — MBK Center has launched a new high-season tourism campaign, “Step into Thainess–Shop like a Thai”, turning traveller insights and global recognition into an authentic showcase of Thai shopping culture and soft power. The campaign is anchored by a new video built from analysis of tourist...
![[Study] Hong Kong consumers trust issue](https://marketech-apac.com/wp-content/uploads/2026/07/Study-Hong-Kong-consumers-trust-issue.webp)