Tag: Thailand
Bangkok, Thailand – Perfumery JOURNAL has partnered with CJ WORX to launch a campaign for A Love Journey, an in-person event introducing the brand’s new line of body oils. The campaign incorporates the common Thai practice of using heart stickers on Valentine’s Day, linking it to the new body oil collection....
Bangkok, Thailand – ICONSIAM has launched its Chinese New Year activation under the Lucky Angpao Mega campaign, headlined by a large-scale celebration titled ICONSIAM A Prosperous Chinese New Year 2026, which will run from 12 to 17 February at River Park. The celebration is being hosted in collaboration...
Bangkok, Thailand – Around one in four hotels in Thailand now offer a seamlessly localised travel experience, according to a new report by digital travel platform Agoda. The report found that approximately 25% of surveyed hotels are at the “integrated tailoring” stage, where localisation is embedded...
Bangkok, Thailand – OR Group’s digital application blueplus+ has launched Blessings Brought to Life, an interactive campaign developed in collaboration with CJ WORX that draws inspiration from traditional blessing rituals commonly practised by Thai consumers when wishing for success. A key feature of...
Bangkok, Thailand – CentralWorld is set to stage a month-long Chinese New Year celebration in Bangkok with the launch of its “The Great Chinese New Year 2026” campaign, running from 30 January to 1 March. An in-person event will also be hosted from 12 to 17 February at CentralWorld Square, showcasing...
Bangkok, Thailand – Tim Hortons Thailand has launched a new campaign called “The Boxcation” in collaboration with CJ WORX, aiming to highlight small moments of daily life. The campaign features limited-edition origami-inspired packaging for Timbits, the brand’s bite-sized donuts. The boxes fold into...
Bangkok, Thailand — Global home appliance brand Haier is holding an event at Central World as part of its Global Champion Tour in Bangkok from 28 January to 1 February, showcasing its localised product catalog. The “Champion Your Haier Life” event combines a pop-up exhibition with activations involving...
Bangkok, Thailand – While a vast majority of Thai consumers regularly interact with artificial intelligence, only 16% utilise the technology to its full potential, according to a new white paper released by financial technology group SCBX. The study surveyed a diverse demographic across generations,...
Bangkok, Thailand – The Thai government has entered the second round of discussions on a draft regulation that would tighten identity verification for advertisers and increase scrutiny of certain advertisements. The draft regulation proposes requirements for social media platforms to verify government-issued...
Bangkok, Thailand – Telenor Group has agreed to sell its stake in Thailand’s True Corporation in a transaction valued at approximately NOK 39 billion (US$4.07b). The company has signed an agreement with Arise Digital Technology Company Limited to sell 24.95 percent of its shares in True at THB 11.70...
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