Tag: Thailand
Bangkok, Thailand – Chow Tai Fook Jewellery has opened a new store at Bangkok’s Siam Paragon, its second location in Southeast Asia following its Singapore debut at Changi Airport last November. One of Asia’s largest jewellery groups, Chow Tai Fook Jewellery said the expansion is part of its brand...
Bangkok, Thailand – Nissan Thailand has announced two new senior leadership appointments across its marketing and sales divisions, reinforcing what it calls “a commitment to enhancing organizational agility and adapting to the fast-moving automotive market.” Yuma Endo, currently general manager of the...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has released the first teaser for a year-long tourism campaign featuring global pop star LISA. The clip, unveiled on 12 January, marks the start of a high-profile effort to boost Thailand’s tourism image. The Bangkok Post reported that the campaign...
Thai retail at an inflection point: Commerce Ministry calls for omnichannel, data-led transformation
While brick-and-mortar retail continues to play a vital role, especially in communities and upcountry areas, online channels are expanding due to convenience and easy price comparison.
Thailand – Pumpui has partnered with creative agency Yell Bangkok on a typography-led campaign designed to cut through visual sameness in the Korean-inspired food category, supporting the launch of its new product. Facing increasing competition in the Korean-inspired food segment, Pumpui and Yell Bangkok...
In our latest Agency Leadership Decoded, we had the chance to catch up with Patt Nitikarn, managing director at We Are Social Thailand, to learn more of his leadership style, and his insights on being an effective adland leader through quick learning and understanding.
Bangkok, Thailand — KFC Thailand has launched a New Year campaign titled ‘Fortune Bucket’, drawing on Thai amulet culture and beliefs around good fortune to mark the start of 2026. The campaign introduces collectible Fortune Bucket bags featuring four different lucky messages. Customers who purchase...
The company said the launch is aimed at capturing a share of the social commerce market in the region, which Bain & Company has projected to reach $90 billion.
In a statement online, Tero Radio stated that their closure was in response to shifting trends in media consumption, and that they have faced significant challenges that have made it impossible for them to continue.
Thailand – As part of its year-end holiday celebrations, MINISO Thailand has launched a series of Christmas-themed installations across Siam Square’s pedestrian streets and at Thailand’s first MINISO LAND, which will remain in place throughout the holiday period. Running until January 4, 2026, the activation...
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