Tag: Thailand
Bangkok, Thailand – Thai AirAsia Co., Ltd. has appointed Phairat Pornpathananangoon as general manager, effective 31 January 2026. He currently serves as chief financial officer. Pornpathananangoon will succeed Santisuk Klongchaiya, who is retiring. Klongchaiya will remain with the company as an advisor....
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is set to roll out the Thailand Co-Creator programme in February, as part of its broader Trusted Thailand campaign. The programme will feature more than 20 celebrities and influencers from 10 international markets, who will showcase travel destinations...
Bangkok, Thailand – The Department of International Trade Promotion (DITP) has partnered with Hong Kong e-commerce platform HKTVmall to help Thai products gain better access to the Hong Kong market. The agreement builds on growing e-commerce trends such as influencer marketing and live commerce. The...
Bangkok, Thailand – Short-form video platform TikTok said it will bar election candidates from monetising their content during the campaign period ahead of Thailand’s 8 February general election. The platform, owned by Chinese company ByteDance, said political content would be ineligible for paid promotion,...
Indonesia – Creative agency Yell Worldwide is expanding into Indonesia as part of its regional growth strategy, anchoring its market entry through a partnership with energy drink brand Kratingdaeng. Under the partnership, Yell will lead branding and advertising initiatives for Kratingdaeng in Indonesia....
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) struck partnerships with media platforms Tencent, WeTV, and Sichuan TV to encourage Chinese travellers to visit and explore different leisure destinations in Thailand. According to an announcement posted on the Thai government’s public relations...
Bangkok, Thailand – Chow Tai Fook Jewellery has opened a new store at Bangkok’s Siam Paragon, its second location in Southeast Asia following its Singapore debut at Changi Airport last November. One of Asia’s largest jewellery groups, Chow Tai Fook Jewellery said the expansion is part of its brand...
Bangkok, Thailand – Nissan Thailand has announced two new senior leadership appointments across its marketing and sales divisions, reinforcing what it calls “a commitment to enhancing organizational agility and adapting to the fast-moving automotive market.” Yuma Endo, currently general manager of the...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has released the first teaser for a year-long tourism campaign featuring global pop star LISA. The clip, unveiled on 12 January, marks the start of a high-profile effort to boost Thailand’s tourism image. The Bangkok Post reported that the campaign...
Thai retail at an inflection point: Commerce Ministry calls for omnichannel, data-led transformation
While brick-and-mortar retail continues to play a vital role, especially in communities and upcountry areas, online channels are expanding due to convenience and easy price comparison.
![[Study] Hong Kong consumers trust issue](https://marketech-apac.com/wp-content/uploads/2026/07/Study-Hong-Kong-consumers-trust-issue.webp)