Tag: Storyblok

Customer reviews have a huge impact on helping companies make smart decisions about which software to purchase.

According to a recent study by content management system (CMS) Storyblok, 75% regretted buying software without reading enough customer reviews first. About 26% spend one month researching software, and 56% read more than 20 customer reviews before purchasing it. 

In a global survey of 200 business leaders who purchase software for their 500+ employee companies, the report found that only 1% said customer reviews are of low importance when choosing software. All of that research pays off because 94% said customer reviews match their experience using the software all the time or most of the time.

“Focusing on the needs of our customers is at the heart of everything we do at Storyblok. We believe being recognised as the only vendor that’s a Customers’ Choice is a massive honor, but it’s also a responsibility we take very seriously. We’re committed to making sure our customers feel this way about us for many years to come,” said Dominik Angerer, Co-Founder and CEO of Storyblok.

Storyblok was recently named a Customers’ Choice in the March 2023 Gartner Peer Insights “Voice of the Customer”: Web Content Management. Storyblok was the only vendor named a Customers’ Choice in the report. 

As part of its efforts to continue providing an excellent customer experience, Storyblok also recently revealed a new ROI calculator to help businesses see the economic impact that’s possible with modernised content management.

Australia – Storyblok, the content management system (CMS) category leader that empowers both developers and marketing teams to create better content experiences across all digital channels, has announced the results of its design challenge conducted in partnership with UC Berkeley’s Jacobs Institute for Design Innovation. 

Students and alumni with backgrounds in areas such as human-computer interaction, cognitive science, and mechanical engineering were asked to develop concepts imagining what the future of websites and digital content will look like. For the two-day design sprint, thirty participants were organised into five teams guided by Jacobs design instructors Kuan-Ju Wu and Chris Myers. 

The following awards were given to the projects by a group of judges during the final presentation event:

  • Web Decentralization (Community Choice and Best Technical Concept) – A decentralized system of content blocks inspired by Minecraft that anyone can use to collaborate on projects. Instead of billions of products designed by thousands of people, billions of people can work together to design thousands of products.
  • Thought-to-Thought (Best Inclusive Focus) – A neural interface that enables people to communicate thoughts and ideas without having to verbally explain. Thoughts could be stored and retrieved for special cases, such as dementia.
  • Finding Heart in Woven Cities (Best Social Impact) – Community robots that roam around cities and offer personalized content while improving community engagement and personal connections between people.
  • Interspace (Most Actionable) – A wristband that displays a personalised holographic space that can be shared with others (concept video).
  • Brain Computer Interfaces (Best Blue Sky) – A system that uses brain signals to create content and interact with digital experiences.

“In this design challenge, we embarked on a journey to explore what the future holds for digital content and our relationship with it. We started by having the students delve into their personal experiences and create speculative headlines that depicted a world filled with progress or crisis. We then conducted background research to understand the signals and drivers that could lead to that future,” said Kuan-Ju Wu, design instructor at the Jacobs Institute for Design Innovation.

Wu added, “As we visualized future scenarios through mood boards and vignettes, we were filled with a sense of purpose—a desire to create a better world for ourselves and future generations. I am grateful for the opportunity to work with Storyblok and the students and excited about the next steps of our vision.”

Chris Myers, design instructor at the Jacobs Institute for Design Innovation, also said, “As design educators, we strive to help students master not only techniques but also ways of thinking that will give them the ability to design for problems that are yet to emerge. The design challenge with Storyblok provided the opportunity to think in expansive timelines and reflect on the synergy between technology and society.”

Myers further commented, “I was moved by the results, which highlighted the integration of advanced technology in ways that benefit society on a personal and community level.”

Dominik Angerer, co-founder and CEO of Storyblok also shared that he was impressed with the results of the challenge and is looking forward to the realisation of the concepts.

“Digital content is always evolving. Storyblok was built to be a future-proof CMS that’s ready for whatever the future may bring, so we thought it would be interesting to partner with UC Berkeley to get an early look at the future of digital content,” he said.

The results are available under a Creative Commons Attribution 3.0 Unported license. 

This follows Storyblok’s launch of ‘Creator Fund’, which invites content creators globally to submit ideas for content related to CMS topics for a chance to receive US$5k funding for the project.

Australia – Global content management system (CMS) company Storyblok has announced the launch of ‘Creator Fund’, which invites content creators globally to submit ideas for content related to CMS topics for a chance to receive US$5k to work on the project.

The ‘Creator Fund’ is open to any creator-driven media and has previously collaborated with a diverse community of creators; including bloggers, podcasters, live streamers, social media influencers, amongst others.

This was not the first time Storyblok has put its focus to content creation, as it has sponsored 231 creators in 2022 in their projects. For the company, working with the creator community to raise awareness of the benefits of headless content management has always been a priority.

Thomas Peham, VP of marketing at Storyblok, said, “Whether they’re new or established creators, we find the best content ideas to promote headless architecture come from the community. Through our new Creator Fund, not only will more businesses learn about the future of content management, but we’ll also help creators get more attention for their great work and creativity.”

The new Storyblok initiative comes after a recent partnership with Mindvalley to develop the brand’s digital experience. In said partnership, Storyblok has helped the self-help digital platform deliver such experience with a 50% cut in development time as well as a 2x faster time to market in 8 languages.

Moreover, a recent study by Forrester found out that Storyblok was able to provide its customers with high return on investment (ROI) once they modernise their content operation, as high as 582%, over a three-year period and paid for itself in less than six months.

Australia – A recent study conducted by global research and advisory firm Forrester Research notes that content management system (CMS) company Storyblok was able to provide its customers with high return on investment (ROI) once they modernise their content operation. 

The ROI was recorded as high as 582%, over a three-year period and paid for itself in less than six months.

According to the research, the characteristics and outcomes of Storyblok’s clients were combined in a composite organisation that is industry-agnostic with at least 5,000 employees, composed of 250 developers and 250 content creators, and annual revenue of $800 million.

It also noted that before investing in Storyblok’s CMS, the interviewee’s organisations were using a mix of traditional CMSs or a custom built monolithic environment which required a lot of maintenance. The overall time to make updates to customer-facing content on any channel took far too long to keep up with the constant flood of content changes.

For Dominik Angerer, co-founder and CEO of Storyblok, their system’s capabilities around a composable architecture, visual editing, collaboration, workflows, and omnichannel publishing allows customers to make creating and managing content more enjoyable for all teams, plus allowing audiences to enjoy better digital experiences.

He also added that the fact that this modern approach to content management also enabled cost savings and business benefits shows that now is the time for businesses to future-proof their content operations.

“The amazing customer ratings and stories we have heard have always been a great indicator that businesses get a significant return on investment from managing their content with Storyblok. At a time when more businesses are scrutinising traditional CMS platforms and exploring how a composable, headless CMS setup helps them with content operations and creating content at scale, we believe this Forrester study proves that Storyblok is a smart CMS investment,” he said.

Australia – Around 65% of consumers think ease of navigation is the most important factor in website user experience, but only 28% of businesses cite improving website design as a priority. This is according to the latest research conducted by content management system (CMS) company Storyblok.

According to the research, amidst a difference in percentage, consumers and businesses still both agree that fast loading speeds are critical. 42% of consumers said they decide whether to stay on or leave a website within 10 seconds – with 20% within half that time, or 5 seconds. In terms of loading time, 47% of businesses stated it a top priority within improving the website. 

On the business side, 43% said they would add more features to their site, whilst 52% said they would add more payment options, but this was less of an issue for consumers with only 37% citing limited payment options as a reason to abandon a purchase.

Dominik Angerer, CEO and Co-Founder of Storyblok, said, “There’s a lot of enthusiasm from businesses for more website features, but this is not shared by consumers – at least not yet. It’s important for businesses to continually ask themselves if the features they add to their websites really do enhance the customer experience. More is not always better, and what our research clearly shows is that businesses cannot lose sight of the fundamentals of good design, clear navigation, and fast loading speeds.” 

Previous research by Storyblok underlines the importance of businesses understanding the priorities of their customers. Said study revealed that 60% of consumers regularly abandon purchases due to poor website user experience, with businesses estimating it costs, on average, USD$72,000 in lost sales per year.

Looking ahead, 28% of business leaders said they believe AR/VR experiences are the most important trend in marketing, followed by AI-generated content (22%), personalisation (20%), and automation (11%). Consumers are slightly more sceptical about the impact of AR/VR with 42% stating it would encourage them to make a purchase and 21% saying they simply don’t know. 

Malaysia – Personal transformation company Mindvalley has recently partnered with Storyblok, the enterprise-level headless content management system, to launch its digital experience. According to Storyblok, it has helped the self-help digital platform deliver such experience with a 50% cut in development time as well as a 2x faster time to market in 8 languages. 

Storyblok shared further the dilemma presented by the platform. Although Mindvalley wanted to build its own CMS in order to leverage customisation opportunities, it still turned out to be too difficult to use for non-technical marketers.

“Looking back at our pre-Storyblok days, it continues to amaze me how much the CMS can do, and there is still so much more to discover,” shared Prosper Chiduku, software engineer at Mindvalley.

Storyblok’s case study on how it helped Mindvalley manage its digital experience delivery.

Chiduku added, “The marketing and design teams can do so much on their own now with Storyblok, where there has been a regained freedom in the team’s work and the ability to launch as many new pages and campaigns as they want independently 2x faster.” 

Meanwhile, Storyblok’s Co-Founder and CEO Dominik Angerer said, “When you’re helping millions of people improve their lives through educational content, it’s important that those digital experiences are able to scale very quickly. We’re delighted that Mindvalley is experiencing the productivity benefits that come from headless content management.”

Storyblok’s tech enables content teams to create and manage content independently with drag-and-drop visual editing, custom collaboration workflows, and a ‘world-class’ digital asset manager.

The Mindvalley case study can be read HERE.