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Tag: Singapore

STOP AND CHECK CAMPAIGN
Cyber Security Agency of Singapore joins forces with Ogilvy SG on nationwide campaign for better cyber hygiene
Posted on September 23, 2025
by Sharona Nicole Semilla
Singapore – Ogilvy Singapore has joined forces once again with the Cyber Security Agency of Singapore (CSA) to launch a nationwide push for better cyber hygiene with its sixth national cybersecurity campaign, “Stop and Check.” Launched on September 13, the campaign urges Singaporeans to take a critical...
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PURE Singapore
PURE Singapore marks 20th anniversary with ‘Switch Things Up’ campaign
Posted on September 23, 2025
by Lyene Marie Darang
Singapore — Fitness and wellness provider PURE Singapore is marking its 20th anniversary with a brand-new “Switch Things Up” campaign, created in collaboration with Havas Play, and launched as part of PURE’s ongoing ‘Turn Life On’ campaign.  View this post on Instagram A post shared by PURE Fitness...
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xtep running club singapore launch
Xtep expands beyond retail with immersive running store concept in Singapore
Posted on September 22, 2025
by Aliza Carmona
Singapore – Chinese sportswear brand Xtep has launched its first Asian running club store at Singapore’s Kallang Wave Mall, combining retail offerings with a dedicated community space for runners. Positioned as more than a retail outlet, the Xtep Running Club (XRC) serves as a hub for local runners,...
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GRAB AI RIDE
Grab debuts first-ever autonomous ride in SG following partnership with WeRide
Posted on September 22, 2025
by Sharona Nicole Semilla
Singapore – Grab, in partnership with global autonomous vehicle (AV) company WeRide, has announced the launch of Ai.R, an autonomous passenger service set to begin operation in Punggol this month.  Ai.R, short for Autonomously Intelligent Ride, is the first AV service selected by Singapore’s Land...
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VML REPORT
Frustrating digital experiences drive nearly half of online shoppers to abandon purchases: report
Posted on September 22, 2025
by Sharona Nicole Semilla
Singapore – Nearly half of global online shoppers frequently abandon their purchases due to poor digital experiences, according to new global research from VML.  The report reveals that 45% of consumers find the online buying process so frustrating that they regularly leave items in their carts...
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Metro Singapore on its latest partnership with Shinsegae International, evolution and future of lifestyle retail in SG
Metro Singapore on its latest partnership with Shinsegae International, evolution and future of lifestyle retail in SG
Posted on September 19, 2025
by Teddy Cambosa
In this latest MARKETECH APAC feature, we recently caught up with Henry Christian, head of loyalty, marketing & partnerships at Metro Singapore to discuss this partnership and what this means for the future of lifestyle retail in Singapore in the years to come.
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Milieu Insights, Daniel Ng
Milieu Insight appoints Daniel Ng as regional CRO to drive  APAC growth
Posted on September 19, 2025
by Lyene Marie Darang
Singapore – Milieu Insight has announced the appointment of Daniel Ng as its new regional chief revenue officer of the APAC region, as the decision intelligence company seeks to strengthen its commercial strategy and expand its presence across the region. In a LinkedIn post, Ng shared his excitement...
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MARY GRACE SINGAPORE
Mary Grace kneads its way into Singapore, sells out first pop-up
Posted on September 18, 2025
by Sharona Nicole Semilla
Singapore – Fresh out of the oven and into the hearts of Singaporeans, Filipino café icon Mary Grace made its local debut with Batch #001, a three-day online-exclusive pop-up from September 11 to 13.  “We’re really excited to bring the goodness of home from the Philippines all the way to Singapore,”...
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CLUB MED PADEL
Club Med launches inaugural Padel Cup across Asia Pacific, reinforcing position as prime choice for premium holidays
Posted on September 18, 2025
by Sharona Nicole Semilla
Singapore – Club Med has officially unveiled the first-ever Club Med Padel Cup, a regional tournament series celebrating one of the world’s fastest-growing sports while marking the brand’s 75th anniversary.  “Padel is more than a sport–it’s a way for people to connect around a shared passion,” said...
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DBS, GRABPAY, MAGGI
DBS, GrabPay, and Maggi lead ad awareness gains in Singapore for August: report
Posted on September 18, 2025
by Sharona Nicole Semilla
Singapore – DBS, GrabPay, and Maggi registered the strongest increases in advertising awareness among Singaporean consumers in August 2025, according to the latest YouGov BrandIndex data.  ‘Ad Awareness,’ which tracks the percentage of consumers who recall seeing a brand’s advertisement in the past...
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