Tag: Singapore
Singapore – Singapore Airlines (SIA) has introduced a new in-flight safety video that presents essential safety features while showcasing Singapore’s landmarks, neighbourhoods, and communities. Created in collaboration with the Singapore Tourism Board (STB), the video features SIA cabin crew at locations...
Singapore — Singaporean food and beverage company Yeo Hiap Seng (Yeo’s) marked Singapore’s 60th anniversary with a three-day “Kampong Games” activation at One Holland Village, bringing back nostalgic childhood favourites such as chapteh, five stones, hopscotch, and more. The activation, designed...
Singapore — KFC Singapore is introducing its biggest local brand campaign, “How Do You KFC?,” celebrating the different ways customers enjoy fried chicken. Fans are invited to share their eating rituals, with five chosen entries to be turned into limited-time menu items in stores. One participant...
In the statement, they stated that said decision has not come lightly, and after much reflection, they have concluded that the combination of external market challenges and rising operational costs leaves them with no viable path forward.
Singapore — Experiential marketing agency The Company We Keep (The CWK), part of global experiential leader Opus Agency, has expanded its Asia-Pacific team with five new appointments in Singapore. The hires bring the regional headcount to 13 and strengthen the agency’s ability to deliver large-scale,...
Singapore — ION Orchard has unveiled its Autumn/Winter campaign, Live the Race, bringing the glamour of Formula 1 to Orchard Road ahead of the Singapore Grand Prix. Running from 22 September to 12 October 2025, the campaign integrates race-inspired experiences, exclusive brand activations, and...
Accordingly, the board intended to proceed with a creditors’ voluntary liquidation of the company.
Singapore — Holiday shopping in Singapore is kicking off earlier than ever, with most consumers planning to boost their festive spending and lean heavily on online and mobile platforms, according to a report from Integral Ad Science AI tools are entering the mainstream: 74% of shoppers are open to using...
Singapore — Former McDonald’s Singapore managing director, Benjamin Boh, took new leadership strides as Domino’s Pizza International regional vice president for Asia, the Middle East, and Africa (AMEA) starting August 2025. In a heartfelt post on LinkedIn, Boh shared how the company has resonated personally,...
Singapore — A new national survey by StarHub and YouGov has found that 4 in 5 people in Singapore feel mentally drained after extended screen time, with 9 in 10 admitting to mindless scrolling. In response, StarHub has launched the Digital BMI (Balanced Media Index)—a quick, online wellbeing quiz—and...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)