Tag: Singapore
Singapore – DBS, GrabPay, and Maggi registered the strongest increases in advertising awareness among Singaporean consumers in August 2025, according to the latest YouGov BrandIndex data. ‘Ad Awareness,’ which tracks the percentage of consumers who recall seeing a brand’s advertisement in the past...
Singapore & Mumbai — Strategic communications firm Ellerton & Co. public relations has announced its entry into the Indian market, naming Sanil Shirsat as its India lead. The move is part of the company’s wider ‘Greater Southeast Asia’ initiative, aimed at enhancing communications links between...
Singapore – Etiqa Insurance Singapore has unveiled its new brand campaign, “Live Ready With You,” which reaffirms its promise to stand by customers during life’s unpredictable moments. Inspired by real-life experiences, the campaign centres on readiness, protection and partnership, highlighting...
The partnership gives brands and agencies access to dynamically optimised ad pods designed to fill every break with relevant ads, aiming to improve campaign efficiency and use of inventory while guaranteeing reach and frequency.
United States – Chipotle Mexican Grill has signed a joint venture with South Korea’s SPC Group to open restaurants in Asia for the first time, with the first sites set to open in South Korea and Singapore in 2026. Scott Boatwright, chief executive officer of Chipotle, said the company sees Asia as a...
Singapore – The future Audi F1 Team has signed a multi-year partnership with adidas, making the German sportswear giant its official apparel partner as it prepares to enter Formula 1 in 2026. The agreement will see adidas design and produce a full range of high-performance gear for the team’s drivers,...
Singapore – Australian-founded marketing intelligence company Mortar AI has expanded into Asia with the opening of its first international office in Singapore, which will serve as the company’s regional headquarters. The Singapore hub will oversee strategy, delivery, and market development across key...
Singapore – Global trend forecaster WGSN has expanded access to its AI-powered fashion buying platform to buyers in Asia’s key markets, including India, China, Japan, Korea, and Southeast Asia. The WGSN Fashion Buying Platform combines predictive analytics, AI modelling, and trend intelligence...
Singapore – The Central Provident Fund (CPF) Board and MoneySense, in partnership with McCann Worldgroup Singapore, have launched a new national initiative titled “Make Every Day Matter. Plan Your Life Story”. The CPF Plan Your Life Story campaign encourages Singaporeans to take greater control of their...
Singapore – Omnicom Media Group (OMG) Singapore has named Daisy Huang as its new head of strategy, consolidating the strategic functions of all OMG agencies under her leadership. In her expanded role, Huang will oversee innovation, product development, and updates, while driving strategic training and...
