Tag: SeenThis

Sydney, Australia – Azerion, a digital entertainment and media platform, has teamed up with SeenThis, a company specializing in adaptive streaming, to transform the way campaigns are delivered in Australia and New Zealand while reducing emissions significantly.

With its fusion of creativity and technology, Azerion ANZ provides clients with a wide range of solutions, including high-impact rich media, in-game advertising, and tailored performance plans. 

Elizabeth Grant, operations and partnerships director at Azerion, explains, “In this climate, it is more important than ever for advertisers to work with trusted partners and to deliver competitive outcomes, maximizing revenue through effective use of media and technology. Through this partnership and SeenThis’ innovative and ground-breaking technology, we are thrilled to put sustainability at the forefront of digital campaigns.” 

Grant added, “Adaptive streaming lends itself perfectly to our multi-channel product suite and we look forward to delivering streamlined campaigns across a number of channels and formats while driving performance for a range of climate-conscious brands and agencies.”

For advertisers who place a high priority on environmental sustainability, the alliance offers the optimal answer, according to both companies.

Meanwhile, Steve Alpe, partnerships director for ANZ at SeenThis, commented, “We are delighted to partner with Azerion to drive more sustainable advertising at scale in these important markets. Our unique technology, with its data-efficiency capabilities, enables the reduction of our clients’ data transfer from creative delivery – which would reduce the energy consumption of the internet and, in turn, drive lower carbon emissions. 

He added, Beyond this, while minimising unnecessary data in digital advertising, we also deliver an enhanced user experience and performance gains – with instant load times and high quality creatives.”

London, United Kingdom – Global adtech PubMatic has signed a deal with Sweden-based adaptive streaming specialist SeenThis to aid them in delivering digital advertising while keeping in mind minimising carbon emissions.

This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behaviour in favour of more sustainable media, without compromising on advertising performance.  

Moreover, the partnership between PubMatic and SeenThis provides advertisers and agencies with a way to run scaled, carbon-efficient video campaigns across the breadth of the premium supply on the PubMatic platform. Campaigns can be activated via a Deal ID, and buyers can access the full suite of curation tools available through PubMatic.

Jason Barnes, chief revenue officer for APAC at PubMatic, said, “SeenThis’ technology is incredibly efficient, delivering video experiences that are lightweight and fast. Combined with PubMatic’s expertise in supply path optimization, agencies and advertisers can now identify the most effective channels and partners from a commercial perspective and seamlessly execute programmatic deals across all channels, while ensuring carbon emissions are minimized. With more sustainable solutions, brands and agencies will be better equipped to meet the increasing consumer demand for environmentally conscious advertising campaigns.”

Meanwhile, Thomas Houge, chief commercial officer at SeenThis, commented, “We are very excited to be partnering with PubMatic on this initiative. We believe that all businesses, us included, are accountable for the emissions from their operations, and also have a responsibility to minimize the climate impact throughout their value chain and industry. By working together, we have a greater opportunity to make a meaningful contribution towards a more sustainable future for digital advertising.”

This partnership comes in line with PubMatic’s ongoing commitment to have its global data centres run on renewable energy.