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Marketing Featured APAC

Nissan announces new ASEAN senior management changes

Bangkok, Thailand – Japanese automaker Nissan has announced three new changes in the senior management of the company’s presence in the ASEAN region, a part of their midterm plan streamlining operation, financial stability and profitability.

Isao Sekiguchi (left of banner picture) has been appointed as regional vice president for marketing and sales in ASEAN, where he will report to Yukio Ito, corporate vice president for marketing and sales in Japan-ASEAN and is effective starting December 1, 2020.

Prior to his position, he worked for Japanese trading house Sumitomo Corporation, and is responsible for managing automotive companies based in US, Germany, and Slovakia. He later joined Nissan in 2014 as managing director for Nissan North Africa and Egypt, and later on as president director for Nissan Motor Indonesia.

Yutaka Sanada (center of banner picture) is promoted as Nissan’s corporate vice president for corporate strategy and special projects, and will report to Hideaki Watanabe, senior vice president for corporate strategy, new mobility, corporate governance, corporate management, board of directors office. Sanada joined Nissan in 1999 and has held various positions concerning logistics, sales and marketing, production and supply chain management. More recently, he was Nissan’s regional senior vice president and head of Asia & Oceania (A&O) operations.

“Sanada has been instrumental in strengthening the Asia & Oceania region and in driving a focused strategy. He has created a strong, customer-focused organization that makes us well-positioned to tap into new opportunities. In his new role, Sanada’s deep understanding of the business will further support the execution of the Nissan NEXT transformation plan,” said Ashwani Gupta, chief operating officer at Nissan.

Former corporate vice president for Nissan Japan business Yukio Ito (right of banner picture) has been promoted as Nissan corporate vice president marketing and sales for the Japan-ASEAN region, and will report to Asako Hoshino, executive vice president for brand champion, global marketing and sales, global customer experience, MC chairperson for Nissan Japan-ASEAN.

Sanada and Ito’s appointments are effective by January 1, 2021.

The senior management shuffle is part of Nissan NEXT, the company’s corporate revamp, including new car models and market realignment to four key regions: Japan-ASEAN, China, Americas and AMIEO (Africa, Middle East, India, Europe & Oceania).

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Marketing Featured Southeast Asia

SG-based GTX TEC partners with BTS for new jewelry line

Singapore – GTX TEC, a Singapore-based jewelry distribution company, has announced its new sale partnership agreement between jewelry manufacturer Silverstone G and global superstarsBTS through its new jewelry line “Beautiful Moments: STONEHENgE”.

The latest campaign came from a previous partnership of BTS and Silverstone G last May on a line of jewelry known as “Moment of Light.” The jewelry line features initials, birthstones, and the boy band’s logo and its corresponding members.

“Beautiful Moments: STONEHENgE” will be available on the pre-existing Moment of Light web portal, and are open for pre-order starting October 2020 to January 2021. All items will come with its corresponding certificate of authenticity to discourage patronage of imitation products.

For Scott Mathina, CEO of GXT TEC, the recent collaboration is a way to boost the brand’s jewelry value, and hopes to cater to a much younger consumer base.

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Technology Featured South Asia

Software dev’t company XcelTec launches sales automation bot

India – India-based software development company XcelTec recently announced Ample, the company’s answer to sales automation in businesses using personalized bots.

Ample, which can be personalized by every user, is powered by artificial intelligence. This feature ensures the removal of any complexity that may arise in showing product demonstrations online. With the latest video bot release, XcelTec expects that business users will move towards online media for their business’ sales team, ensuring them to engage with customers online, with aid of the sales automation bots.

The recent software release is part of the company’s goal to simplify website chatbots, which has seen a 50% increase in sales activities online. 

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Marketing Featured Southeast Asia

SG consumers await sales, promo emails from brands the most, says study

Singapore ﹘ Consumer preferences are perpetually shifting, all the more during the pandemic, and with Singaporeans, the majority – 52% –  have expressed that their most preferred mode of brand communication is sales and promotional emails from brands, according to a study by Qualtrics. 

This was followed by a desire to learn updates from brands on their response to the pandemic with 48%. Meanwhile, information into products and services came to a close third with 47%, followed by safety and hygiene protocols with 43%, while 41% stated they want receiving brand communications pertaining to reward programs. 

At large, the drivers of brand trust among Singaporeans is when they see brands are not taking advantage of a crisis to maximize profits (40%), followed by maintaining reasonable pricing (37%) and taking care of customers (32%) and employees (27%).

Lisa Khatri, research and brand experience lead for Qualtrics said “Being able to identify, understand, and respond to rapidly changing expectations is business-critical during the pandemic, and long after it. The fact that preferences toward the message and the medium have changed and yet the importance of actions remains hugely important reveals brands cannot afford to stand still in how they engage consumers.”

“As we move forward through the pandemic preferences and attitudes will continue to shift. This is why it’s hugely important businesses use technology like Qualtrics to have an “always-on the pulse” of consumer sentiment and behavior tracking. Insights delivered by Qualtrics help identify the lead indicators businesses need to design and deliver the brand communications and experiences people want, and which ultimately cultivate the trust needed to succeed,” added Khatri.