Tag: Publicis Media

China – Publicis Groupe Asia Pacific has named Mickey Zhang as president of Publicis Media in China, strengthening its senior leadership team amid a period of strong growth momentum for the Groupe in the market.

In this newly created role, Zhang will oversee the development of Publicis Groupe China’s media capabilities and strengthen client relationships in a key market. She will also lead the expansion of the Groupe’s Connected Media proposition in China, integrating strategy, planning, commerce, omni-performance, influence, and CRM with a focus on identity-driven solutions.

Zhang will also lead initiatives to strengthen the Groupe’s partnerships and expand its presence in China. Her role will involve utilising AI solutions and data-driven insights to support the company’s client-focused strategy.

With this appointment, Publicis Groupe brings together its media agencies—Zenith, Starcom, Spark Foundry, and its middle platform—under Zhang’s leadership in China.

Zhang brings over 20 years of experience in branding, media, strategic planning, sales, and marketing. Before joining Publicis Groupe China, she spent three years at Shanghai Jahwa, where she held roles including chief marketing officer, general manager of the beauty and baby products division, and chief digital officer. She led strategies that strengthened the company’s branding, marketing, sales, and e-commerce operations.

Before Shanghai Jahwa, Zhang also spent nine years at GroupM China in leadership roles, including chief product and service officer, where she established services in e-commerce, social, audience insights, activations, and influencer marketing. She also held senior positions at Baidu, Google, and eBay, focusing on digital marketing solutions.

Speaking about her appointment, Zhang said, “I’m delighted to be part of the Publicis family! As a global leader in marketing communications, Publicis Groupe has been steadfast in its investment in scaling up and enhancing its capabilities and expertise in data, technology, media, and creativity to deliver outstanding value to its clients. It’s truly a privilege to have the chance to work with inspiring and passionate colleagues, as we continue to innovate and remain at the forefront in the field of media, creativity, and communications.”

Zhang will be based in Shanghai and report to Publicis Groupe Asia Pacific CEO Jane Lin-Baden.

“Our latest earnings report highlights 6.4% growth for China in 2024, outperforming the industry. It adds to our impressive 5-year track record of leading new business,” Lin-Baden said.

She added, “Mickey’s appointment is a strategic move to strengthen China’s senior leadership and embark on our next chapter of transformation. Her diverse experience across client, agency, and technology platforms sets her up to lead our Connected Media proposition, with access to our proprietary, cutting-edge products and solutions. Her expertise will undoubtedly enhance our commitment to our clients and strengthen our partnership with them.” 

Paris, France – Multinational advertising and public relations company Publicis Groupe kicked off 2024 with a one-to-one AI-powered New Year’s wish film sent to 100,000 of its employees worldwide.

In this project, a hundred thousand individually tailored films were sent to the company’s team members all over the world. Powered by AI, the campaign is a first-of-its kind experiment that pushes the boundaries of AI video creation, storytelling, and personalisation at scale.

The film contains a New Year’s message from Arthur Sadoun, Publicis Groupe’s chairman and CEO. However, in a unique twist, he is also joined by his AI twin, the AI Directoire+, and the AI double of Maurice Lévy, the chairman of the supervisory board of Publicis Groupe.

AI Carla embraces her sporty side in a thank-you message film with Arthur Sadoun for sports enthusiast team member Eva.

By utilising the company’s platform, Marcel, the team behind the campaign gathered and connected the information of all its employees at Publicis who have contributed to its growth and success. The personalised ‘thank you’ films were also crafted to align with the team members’ interests and passions.

AI Dave performs parkour and water sports to highlight Tony’s interest in this thank-you film with Arthur Sadoun.

Among those who got the unique thank-you film was Eva, a sport-loving Groupe managing partner living in Austria. In the film, chief strategy officer Carla Serrano’s AI double is seen mountain climbing and playing different types of sports while she and Arthur, with Eva’s name tattooed in his arms, deliver their thank-you message.

Gabi, an adventure-seeking business lead from Sao Paulo, also received the well wishes, this time from Arthur sipping coffee from a mug with Gabi’s name and Maurice wakeboarding.

Other thank-you films also featured some of Publicis Groupe’s top executives, including CEO of France Agathe Bousquet’s AI gaming and skateboarding, CEO of Publicis Sapient Nigel Vaz dancing, and CEO of Publicis Media Dave Penski doing parkour stunts.

This and the thousand more films were Publicis Groupe’s way to express their gratitude for those who were instrumental in growth as they secured their position in the market in 2023.

Manila, Philippines – Publicis Media Philippines has announced the appointment of Liam Capati as its new chief media officer. In his new role, Capati will focus on accelerating the growth of the media practice and driving consumer engagement for clients of Publicis Groupe.

He recently came out of a four-year stint with technology giant Meta, where he was the head of media for the Philippines, Indonesia, Malaysia, and Vietnam.

Capati comes with extensive industry experience, deep understanding of critical market trends and developments especially on platforms, and expert capabilities to navigate the evolving new world of media spanning data, social, and commerce.

He started his career with Starcom as a student resident and joined full-time after graduation. With his exemplary work ethic and time-tested skills, he grew through the ranks rapidly in his more than 6 years with the agency.

Speaking on his new role, Capati said, “Coming full circle, I am delighted to be back where it all started – I genuinely look forward to helping build the next era of communications and media in the Philippines together with the leadership team at Publicis Groupe Philippines.” 

Meanwhile, Raymond Arrastia, chairman of Publicis Groupe Philippines, commented, “It is great to have Liam back on our team. With his solid background and digital-first experience, we are confident he can effectively harness the power of data and technology in media to deliver the best possible solutions to our clients, brands, and businesses.”

The current agency leads of PGP Media include Miko Manolo, Cat de Leon-Vinuya and Christine Borillo; who will report to Capati and design the future of Publicis Media in the market together. 

Singapore – Publicis Media has today announced two senior client leads for the Adobe media account, with Minsun Collier responsible for the APAC region, based in Sydney, and Matthew Mills taking on the Japan remit, based in Tokyo. 

Publicis Media won Adobe’s international media account across EMEA, APAC and Japan in March 2023 following an extensive review, and will jointly operate a new global centre of excellence to service the account.

On the appointment, Publicis Groupe’s Chief Executive Officer for APAC, Jane Lin-Baden, said, “Adobe has a strong vision for fuelling growth in this region and we’re building a bespoke team to support this. Led by Minsun Collier, a true media evangelist who helps businesses to navigate the changing media landscape and set them up for success, we are thrilled to be welcoming Adobe to our portfolio of flagship brands in APAC.”

Publicis Groupe’s Chief Executive Officer for Japan, Gareth Mulryan, added, “With his entrepreneurial spirit, Matthew has the smarts and curiosity we need to lead Adobe in Japan, their second largest global market. He’ll work closely with Publicis global on all levels to help drive growth in a key market. It’s an exciting time for Adobe in Japan and we’re honored to be part of their journey here.”

Collier is an established senior leader, client consultant and media specialist with experience in accelerating business growth through the application of digital media, data, and technology. Prior to joining Publicis Groupe, she has worked in media agencies in key roles including National Head of Digital and National Head of Data & Technology Acceleration. 

Meanwhile, Mills is an experienced media planning and investment professional, having developed media models for leading global businesses that drive deeper customer relationships, brand reputation and profit. Prior to his role with Publicis, Mills has held positions in media agencies across Japan, Australia, and the UK.

Collier said, “Adobe is one of the most trusted brands and innovative organisations in the world, which is why I’m thrilled to be leading the Adobe APAC team. The opportunity to lead an incredibly talented group of people, collaborate with the brilliant marketing minds at Adobe and find new and compelling ways to tell the brand’s story across the region is truly special.”

Mills added, “I am thrilled to join the Publicis team in partnering with Adobe at a key stage in their growth story. I can’t wait to apply our industry first growth plan, integrating media, content, technology and advanced analytics to accelerate customer growth for the business.”

Singapore – Global food and beverage company PepsiCo has appointed Publicis Media as its media agency in Southeast Asia. As part of the mandate, Publicis Media has created PLUS+, a bespoke business solution.

PLUS+ is a dedicated business unit, creating an ecosystem of media, creativity, and technology for positive impact on business outcomes. In addition, it unlocks growth in the dynamic marketplace with consumer centric solutions and transformational, data-driven capabilities. 

“The purpose-driven operating model is people-first, with positive shared values underpinning a modern way of working,” the agency further describes it.

Lilly Yip, chief marketing officer at PepsiCo APAC, said, “We would like to thank the incumbent team at Mindshare for their years of work as well as our agency partners that participated in the review. Publicis Media was selected after a very thorough and competitive pitch process. Their expertise in the areas of importance to our business, like data, digital, analytics and commerce saw them emerge as our partner of choice.”

Meanwhile, Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, commented, “We are excited to be appointed PepsiCo’s media partner in this very dynamic and fast-growing region. We really respect the process that PepsiCo ran for its thoroughness and desire to discover the best from the agencies participating. Our entire team is incredibly motivated by the opportunity to create industry-leading work for these iconic brands in the future.” 

Kuala Lumpur, Malaysia – Cryptocurrency platform Luno in Malaysia has appointed Publicis Media to manage all media strategy, planning and buying for Luno in Malaysia. The appointment was made following a competitive pitch between various agencies in Malaysia. 

Aaron Tang, country manager of Luno Malaysia shared, “Throughout the pitch process, Publicis Media demonstrated a strong knowledge of our business, our target audiences as well as our ambition to promote financial literacy amongst everyday Malaysians and improve education around cryptocurrencies.” 

He added, “We look forward to collaborating with them as we continue to make cryptocurrencies more accessible for everyone and provide investors with the resources to explore the digital assets space safely.”

Meanwhile, Abhishek Bhattacharjee, managing partner at Publicis Media, commented, “Luno is at a truly exciting phase and we are thrilled to partner with them on this journey. With our data-centric approach at Publicis Media, we are looking forward to gathering our best crypto minds across the Groupe to embrace new challenges and scale Luno’s brand growth in the digital assets category that Luno leads.”