Singapore – AI enterprise customer data platform Amperity has announced two new generative AI capabilities, Explore and Assist, to accompany existing AI-powered capabilities, Stitch and Predict, forming a new comprehensive suite known as ‘AmpAi’.

Through AmpAi, Amperity focuses on fixing data quality and access challenges many brands face with traditional CDPs, promising brands the confidence to make decisions based on a trusted data foundation.

Going into detail on AmpAi’s capabilities, Assist supports marketers, analysts, and data operators with creating marketing workflows more quickly. The first product within Assist is ‘Ai Assistant’, which removes the barriers to creating SQL queries and fixing potential errors within those queries.

On the other hand, Explore is all about enabling business users across the organisation to access and use customer data. ‘AmpGPT’, the first product in Explore, empowers marketers to interact with their data using natural language.

Amongst the new additions, Stitch unifies all data sources to create the highest data quality foundation to make business decisions, whilst Predict helps marketers understand what they need to do to keep the customers they have and make them even more profitable.

The company will introduce more products under Assist and Explore in the coming months to help further democratise customer data and make it accessible to all users in a privacy safe way.

Talking about this, Barry Padgett, CEO at Amperity, said, “We’re on the cusp of a transformative shift in how brands interact with their customer data. For too long, the complexity of data queries and segment creation has been a barrier, consuming valuable time that could be spent on strategic initiatives.”

“With Generative AI, we are empowering all users to be data scientists by democratising data usage and making customer insights accessible across the organisation. We’re not just helping brands save time; we’re empowering every team member to drive value and make informed decisions based on a trusted data foundation,” he added.

USA Lotame, a technology business dedicated to improving customer data for digital marketers, has renewed its commitment to promoting data cooperation by introducing Lotame Collaborate. 

Lotame Collaborate, available through Spherical, is an end-to-end data collaboration platform that allows media owners and digital marketers to leverage first-party data within their businesses and with partners. The platform recognizes changing privacy regulations and provides digital marketers with data portability, analysis capabilities, and activation options. 

Data collaboration platforms address growing concerns about security and privacy by providing safe spaces for data exchange. As the need for third-party cookies decreases, media owners and digital marketers are using cooperative tactics to augment the volume and usefulness of their data. 

Additionally, businesses need to use data to understand and meet the expectations of customers who are looking for better online experiences. In order to help brands adapt and thrive in this changing environment, data collaboration platforms like Spherical are useful in this regard. 

Within its platform, Lotame Collaborate makes it easier for many parties to share permissioned data. Lotame Collaborate meets a business’s needs for enhancing, evaluating, and activating first-party data with outside partners, as opposed to data clean rooms. Furthermore, it allows marketers to combine non-authenticated (web visitors) and authenticated (logged-in) data, possibly tenfold increasing the availability of data for analysis and scalable activation. Currently, Lotame users worldwide can access Lotame Collaborate. 

Speaking about the launch, Andy Monfried, CEO at Lotame, said, “Data collaboration is table stakes today. Unfortunately, fragmented data sets, non-interoperable platforms, and constantly evolving privacy standards have stalled the industry’s ability to deliver on true data enablement and collaboration. With our new offering in Spherical, which we believe is the industry’s most intuitive, interoperable, and high-performing data collaboration platform, we are making data collaboration smarter, faster, and easier than ever.” 

Meanwhile, Jo Mackenzie, head of data solutions, Publicis Media APAC, stated, “First-party data sharing opens up more opportunities to generate meaningful insights and to leverage each marketing touch point for real brand-building impact. Evaluating and testing innovative technologies like clean rooms and data collaboration are critical to delivering cutting-edge, data-driven solutions for our clients, so we’re excited to leverage this new offering as an extension of our existing intelligence suite.”

Singapore – Self-serve programmatic advertising platform StackAdapt has recently announced the appointment of Liam McCarten as VP of sales, APAC.

In his new role, McCarten will be leading operations in the region as it embarks on its next phase of growth, and will have the remit to manage APAC with an initial focus on Australia, New Zealand, Southeast Asia and Japan.

McCarten joins StackAdapt with the experience of having worked at Meta for the past nine years, holding sales leadership roles in New York, London and Singapore. Previously he held the role of director for Global Business Group APAC, leading the health, beauty, luxury and technology verticals, where he supported the largest brands and agencies across the region.

Speaking on his appointment, McCarten said that he joined StackAdapt due to the company’s strong growth prospects, innovative technology, and commitment to client and agency centricity.

“StackAdapt has strong momentum and is on track to be a valuable marketing technology partner in the digital media buying market across APAC. We have industry-leading machine learning and AI capabilities, a patented contextual solution, first-party data integration capabilities, and multi-channel marketing offerings, enabling our clients to thrive,” he added.

Meanwhile, Vitaly Pecherskiy, CEO and co-founder of StackAdapt, commented, “As a growing global technology company, we see tremendous opportunity in the APAC market and are excited to welcome Liam to the team to help us scale in the region. The diverse nature of the APAC market calls for a tailored, precise approach to create value, and we are excited to power marketers throughout the region with the performance-driven capabilities of our product.”

Indonesia – The latest YouGov Profiles has noted that Tokopedia holds a 39% share among Indonesian consumers, securing its position as the second most popular e-commerce platform, trailing only Shopee, where a staggering 73% of customers have recently made purchases.

For context, Bytedance’s TikTok plans to return to the Indonesian e-commerce market by purchasing a majority share in GoTo’s Tokopedia for around $840 million. Following the Indonesian government’s prohibition of online purchasing on social media platforms, the firm was forced to close its social commerce service, TikTok Shop, in October. 

Analysing the broader market, Lazada captures the attention with a substantial 22% share among all consumers, ranking third in popularity. Other players, such as Bukalapak (6%), Blibli (5%), and Zalora (2%), follow suit.

For regular online buyers, Shopee emerges as the leading e-commerce platform with 77% popularity. In this category, Tokopedia (43%) and Lazada (24%) secure the second and third positions, while Bukalapak (7%), Blibli (6%), and Zalora (3%) also make notable appearances.

Zooming in on TikTok Shop users, the data indicates that 32% of them engage in shopping on Tokopedia. Although surpassing Lazada (23%), this percentage is notably lower than the overwhelming preference for Shopee, where a substantial 71% of TikTok Shop users make their purchases. As the e-commerce narrative unfolds, the data showcases a dynamic interplay of market forces and consumer behaviours, paving the way for potential shifts in Indonesia’s e-commerce landscape.

Two months later, the Indonesian ministry of trade announced that TikTok and Tokopedia will be launching a pilot program for e-commerce together. The project will take effect in the next months after extensive engagement with regulatory authorities. 

Singapore Integral Ad Science (IAS), the global media measurement and optimization platform, has announced an expansion of its measurement capabilities on YouTube. 

Through this, the business will introduce its industry brand safety and suitability measurement tool to advertisers for YouTube Shorts inventory, integrating it into the full Total Media Quality for YouTube product suite.

The Global Alliance for Responsible Media (GARM) framework’s video-level transparency standards and adjacency standards will be upheld by IAS, which will provide brands with improved third-party assurance that their YouTube Shorts video ads are in line with appropriate and brand-safe content.

Total Media Quality for YouTube, within the scope of standards, gives advertisers access to brand safety and suitability indicators for impressions served on YouTube Shorts. This includes viewability and invalid traffic measurement on a global scale, as well as support for over 30 languages.

Additionally, an analytics dashboard specifically designed for YouTube advertisers is also introduced by IAS as part of its Brand Safety and Suitability evaluation. With the help of this tool, advertisers may create a customised suitability profile and examine trends in brand safety and compatibility through informative charts.

Speaking about the expansion, Lisa Utzschneider, CEO of IAS, said, “Since IAS launched Total Media Quality for YouTube earlier this year, we’ve been able to provide new levels of insight into video content for advertisers through our advanced AI-driven technology and expanded reporting capabilities.”

“With this expansion of our measurement capabilities on YouTube, we can bring marketers the most actionable data to maximise their safety on YouTube Shorts inventory – one of the fastest growing video formats in digital advertising,” she added. 

Singapore – Independent data and digital transformation company ADA, has recently forged a partnership with data and AI company Databricks, aiming to provide best-in-class technology solutions to boost the company’s corporate value. 

In this collaborative endeavour, ADA intends to combine its data and AI skills with Databricks, focusing on better ecommerce and marketing analytics. Specifically, they are set to establish a data intelligence platform centred around addressing business challenges across the 12 regions in APAC where ADA operates.

For this particular platform, ADA will use powerful data and AI accelerators which encompass bespoke ecommerce data models. As such, this will provide organisations with essential insights and predictive analytics to help them fine-tune their online operations.

Furthermore, ADA’s dynamic pricing model will enable real-time market adaptation, optimizing revenue potential. It will also enhance data marketplace offerings leveraging its proprietary X-ACT data and integrating services like Composable Customer Data Platform (CDP), demand forecasting, and price optimization. 

This provides a versatile framework for businesses to effectively utilize customer data for personalized engagement, underlining ADA’s commitment to equipping businesses with cutting-edge, data-driven tools on Databricks Platform.

Speaking about this venture, Greg Taylor, vice president, partners, APJ, at Databricks, said, “The ability to uncover actionable insights from data has never been more important as enterprises look to adapt, innovate and better prepare for the future in this AI age. ADA has deep industry experience in creating value for both B2B and B2C organisations by leveraging data for applications such as customer acquisition and customer data clean rooms, to name a few.”

“We’re excited to be working with ADA as they leverage the power of Databricks Data Intelligence Platform to help organizations solve their toughest problems with data,” he added. 

Srinivas Gattamneni, chief executive officer at ADA, also shared his enthusiasm for the project, stating, “We’re excited about our partnership with Databricks, a pivotal step in revolutionizing data and digital transformation in APAC. By integrating our Data and AI solutions with Databricks’ cutting-edge Data Intelligence Platform, we are actively redefining the future of data analytics and transformation. 

“This alliance is a testament to ADA’s dedication not only to advancing AI-driven analytics but also to providing comprehensive data transformation services that enable businesses to navigate and excel in an increasingly digital world, ” he concluded. 

By enhancing the company’s data marketplace offers, this particular initiative spotlights ADA’s commitment to provide companies with modern, data-driven solutions as well as flexible frameworks that leverage customer data for personalised engagement.

UAE – Location Media Xchange (LMX), the enterprise software provider for out-of-home (OOH) media owners, has announced its partnership with UAE-based digital-out-of-home (DOOH) advertising company BackLite Media to offer advertisers access to a more expanded inventory.

Through this collaboration, advertisers can leverage BackLite Media’s comprehensive DOOH inventory while also capitalising on the benefits of programmatic buying and the streamlined workflow integration of LMX.

BackLite Media offers premium DOOH media opportunities across a wide range of settings in Dubai and Abu Dhabi, including bustling highways like Sheikh Zayed Road and upscale malls and destinations.

LMX will seamlessly connect its supply-side platform (SSP) into BackLite Media’s dynamic DOOH inventory to give advertisers streamlined access to an extensive audience across the UAE.

With the integration of both platforms, advertisers can now seamlessly tap into this extensive inventory through their DSPs with a variety of programmatic buying options, including open auction, programmatic guaranteed, and private marketplace deals.

BackLite Media and Moving Walls herald a new chapter in programmatic OOH media evolution in the UAE. As the partnership gains momentum, it stands poised to contribute to the continued evolution of programmatic advertising in the UAE market.

Sean Gadsby, head of programmatic at BackLite Media, said, “This new partnership has further opened up our Programmatic inventory to the rest of the world. With over 200+ screens available in our Programmatic network and more significant expansion planned for 2024, it is the ideal time to partner with Moving Walls. Moving Walls has a depth of experience in the Programmatic DOOH space, and we look forward to working closely with them to develop the market here in the UAE.”

He added, “I have met with Srikanth and the wider team at multiple industry gatherings across the globe, and we are delighted to finally make our partnership official. The future looks bright for Programmatic DOOH in our region.”

Commenting on the partnership, Srikanth Ramachandran, founder and group CEO at Moving Walls, also shared, “BackLite is well known as one of the most premium DOOH providers not just in the region but globally. This partnership makes it easier for global and regional advertisers to advertise on some of their iconic media assets in the UAE.”  

Singapore – In pursuit of bringing a hyper-personalised digital experience in the market, the Bank of Philippine Islands (BPI) has announced its recent affiliation with Personetics, a global leader in financial data-driven personalisation and customer engagement. With this joint effort, the two are set to improve the customer’s financial well-being including financial literacy using the latest introduction of BPI’s AI-powered track and plan app. 

This new app utilises self-services options for depositing funds, paying bills and other transactions. It also generates personalised recommendations for active digital users based on their unique financial transactional data. 

Furthermore, the collaboration with Personetics plays an essential role in enriching personal savings and debit card data for BPI customers. It categorises them and offers value-added advisory services and 20 out-of-the-box hyper-personalised insights, aiding customers in managing cash flows, making informed financial decisions, and saving.

Following this endeavour, Fitzgerald Chee, head of consumer platforms at BPI said, “As the first bank in the Philippines, BPI has a long history of industry leadership, and today, it provides the most advanced digital capabilities of any bank in the country. We are proud to be the first to empower our customers with rich, personalised recommendations and insights.” 

“Personetics is an ideal partner in providing our customers with the tools and direction they need to become more involved and active in shaping their own financial future,” he added.

Meanwhile, David Sosna, CEO and co-founder at Personetics remarked “We are delighted that BPI, the pioneer in providing advanced PFM for banking customers in the Philippine market, has chosen Personetics as its partner in this exciting endeavour. As a bank with a long and illustrious history of providing innovative services for both consumers and businesses, BPI is an ideal partner in ensuring that Personetics is spot on in addressing consumers’ unique banking issues and financial concerns. 

“We are fully committed to supporting the bank in its effort to advance financial literacy and well-being and welcome the opportunity to work closely with BPI to create even more value for the customers it serves,” he added. 

Future plans including integration of credit card data will also allow BPI to provide clients with more tools to improve personal financial management and wellbeing. By incorporating ACT auto-savings and sustainability analytics, the company looks forward to assisting more clients in creating and reaching savings goals, as well as connecting the back-office to Salesforce.

Washington, USA – Customer data platform Amperity has recently announced that more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.

Since its launch in May 2023, Amperity for Paid Media has used industry-leading ad connectors and first-party data to deliver more than 11 billion unified customer profiles each day. 

These are delivered to the ad platforms of Amperity customers, across a range of industries, including retail, quick-serve restaurants (QSR), consumer packaged goods (CPG), travel and hospitality, sports teams and leagues, and financial services.

Brands using Amperity for Paid Media also report experiencing a better conversion rate using unified customer profile lookalike audiences over third party audiences, an 85%+ match rate across major ad platforms, 30% onboarding savings, 5x increase in ROAS (Return on Ad Spend), 94% savings in data management and stitch processing, as well as a 70%+ reduction in marketing timelines. 

To quantify the impact Amperity is having on paid media, the company commissioned Forrester Consulting to examine the potential ROI enterprises may realise by deploying its CDP. According to the study, the composite organisation not only experienced a 505% ROI but also experienced other benefits over three years. 

Other benefits include a $3.4 million incremental increase in net operating revenue from effective messaging, a $3.8 million incremental increase in net operating revenue due to targeted paid media spend, a 25% increase in productivity impact of more efficient campaign preparation and execution, and $4.5 million worth of savings in paid media spend from deduplicating customer records. 

Barry Padgett, CEO at Amperity, said, “Today, we find ourselves at the epicentre of a marketing revolution. The tides have shifted and the old ways of acquiring and retaining customers are giving way to a new era of data privacy and consumer-centricity.”

“In Q1 of next year, Google is going to disable 1% of third party cookies and fully remove them by Q3. This poses a massive challenge for brands across the board. But within this challenge lies immense opportunity. At Amperity, we’ve taken it upon ourselves to lead the charge and help brands and agencies navigate this shift,” he added. 

Hong Kong – Over 90% of SMEs consider virtual banks with advanced technology services as convenient and efficient, a survey from the Hong Kong Association of Banks (HKAB) revealed. 

The results of the survey showed a predominantly positive impression of virtual banks, with over 70% of the 1,000 individual respondents saying that virtual banks are innovative and convenient.

Interestingly, SMEs are found to have an even better perception of virtual banks. The majority, or over 90% of respondents, considered virtual banks with technology-enabled advanced services as convenient and efficient.

Virtual banks have various usage offerings and are typically used for general banking services. The most frequently used banking services for individual respondents were deposit or savings (63%), followed by credit card and debit card services (49%), and rewards such as cash rebates and free gifts (45%).

Deposits or savings (38%) also topped the list for SMEs’ most-used banking services, followed by investment funds (28%) and money transfers (28%).

With these offerings, the use of virtual banks has also been steadily rising, with 45% of the surveyed individuals opening virtual bank accounts. Additionally, 30% of respondents expressed an intention to sign up for a virtual bank account in the next three months.

High deposit interest rates, rewards for opening an account, and convenience were among the key factors that motivated individual respondents to open virtual bank accounts.

And with the increasing number of individuals and businesses utilising virtual banks for transactions, the survey also delved into how the public perceives and understands virtual banks.

The results from the survey revealed that more than half, or 52%, of individual respondents believed the advantage of virtual banks lay in reduced document requirements. Meanwhile, 50% believed virtual banks were innovative, and 48% believed virtual banks had lower fees.

Furthermore, more than 50% of individual respondents also considered themselves knowledgeable about and favourable towards virtual banks, as they perceived virtual banks’ services as essential to their financial needs.

On the corporate front, a staggering 90% of the surveyed SMEs expressed that virtual banks were convenient, as they provided fast and efficient service and contributed to enhanced operational efficiency. The results are reflected in the number of SMEs that have integrated virtual banking services into their business operations.

A significant 76% of the surveyed SMEs also possessed virtual bank accounts, while 79% also had accounts with traditional banks. This shows that there is an open interest in opening new accounts with virtual banks despite the existing traditional bank accounts, as SMEs are also found to be relatively concerned about service efficiency and convenience, brand and reputation, and the interest rate of savings.

HKAB’s survey also showed that there is a clear understanding of virtual bank regulations, with 75% of individual respondents stating they are aware that virtual banks are also licenced and regulated by the Hong Kong Monetary Authority (“HKMA”). This awareness rate is much higher among SMEs, at 79%.

Additionally, 65% of individual respondents and 62% of SMEs were also aware that deposit accounts in virtual banks are currently entitled to up to HKD 500,000 in protection.

According to the report, the deepening public understanding and interest in virtual banks can be attributed to their features, which offer convenient and secure services to customers.

One of these features is the robust security infrastructure and stable systems that effectively detect and prevent fraud, ensuring the utmost security for user accounts. Virtual banks now have high-value user security and mobile-binding authentication functions on top of their other identification features. Some mobile apps also feature a “report lost card” function to protect lost cards from unauthorised transactions.

Virtual banks now also prioritise transparent privacy management, placing a high value on the non-disclosure of customer information to third parties without the customer’s consent. Additionally, virtual banks, being part of the Hong Kong Deposit Protection Scheme, ensure that their depositors enjoy the protection of deposits up to HKD500,000.

And lastly, virtual banks also deliver innovative banking services that empower individuals and businesses to accomplish their financial objectives, all by harnessing the power of fintech.

A spokesperson for the Virtual Banking Education Taskforce of the Hong Kong Association of Banks stated, “The survey results demonstrated that over the past four years, the public has developed a more accurate and in-depth understanding of virtual banks. They recognised that virtual banks are no different from traditional banks in terms of regulation and deposit protection for account holders.”

They also added, “With this in mind, virtual banks can offer customers convenient experiences through fintech; for example, virtual banks provide 24/7 banking services and reduce the time required for account opening and loan approval. Overall, we are pleased to see the improvement in public and business perceptions of virtual banks. Going forward, the VBE Taskforce hopes to deepen public understanding of the features of virtual banks through intensified promotional efforts. As the public’s understanding of virtual banks deepens, it is widely believed that the popularity of virtual banks will continue to increase, further promoting fintech development in Hong Kong.”