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Tag: platform

Omnichannel platform Lemma reveals new brand identity and look
Omnichannel platform Lemma reveals new brand identity and look
Posted on May 7, 2024
by Teddy Cambosa
Lemma’s new look and feel represents its continued commitment to innovation while reinforcing its position as a leading global omnichannel supply-side platform offering trust, transparency, control, and flexibility to its stakeholders.
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LinkedIn adds feature to promote member content via LinkedIn Thought Leader Ads
LinkedIn adds feature to promote member content via LinkedIn Thought Leader Ads
Posted on March 21, 2024
by Teddy Cambosa
With this expanded capability, brands can showcase voices beyond employees, for any page or Showcase page they manage, and reach new audiences on LinkedIn.
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Sensor Tower & data
Sensor Tower announces the acquisition of market intelligence platform data.ai
Posted on March 19, 2024
by MARKETECH APAC
With the acquisition of data.ai, Sensor Tower has taken a step forward by expanding its clientele to include companies like Microsoft, Sky, and Bandai Namco, all of which make use of data.ai's mobile app intelligence solutions. This move strengthens Sensor Tower's standing as a supplier for investors,...
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Carro acquires Beyond Cars, marking Hong Kong expansion
Carro acquires Beyond Cars, marking Hong Kong expansion
Posted on March 11, 2024
by Teddy Cambosa
Through this partnership, Carro will be working towards expanding Beyond Cars’ network of partnerships, and further develop ancillary services across insurtech, financing and aftersales in Hong Kong.
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Amperity adds two new generative AI capabilities, launches AmpAi
Amperity adds two new generative AI capabilities, launches AmpAi
Posted on March 8, 2024
by Teddy Cambosa
Through AmpAi, Amperity focuses on fixing data quality and access challenges many brands face with traditional CDPs, promising brands the confidence to make decisions based on a trusted data foundation.
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Lotame launches ‘Lotame Collaborate’ to improve customer data for digital marketers 
Posted on February 16, 2024
by MARKETECH APAC
Lotame Collaborate, available through Spherical, is an end-to-end data collaboration platform that allows media owners and digital marketers to leverage first-party data within their businesses and with partners. The platform recognizes changing privacy regulations and provides digital marketers with...
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StackAdapt welcomes Liam McCarten as VP of sales to lead growth in APAC region
StackAdapt welcomes Liam McCarten as VP of sales to lead growth in APAC region
Posted on January 24, 2024
by Teddy Cambosa
In his new role, McCarten will be leading operations in the region as it embarks on its next phase of growth, and will have the remit to manage APAC with an initial focus on Australia, New Zealand, Southeast Asia and Japan.
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How did Tokopedia fare across other e-commerce competitors prior to the new agreement with ByteDance?
Posted on January 3, 2024
by Teddy Cambosa
The latest YouGov Profiles has noted that Tokopedia holds a 39% share among Indonesian consumers, securing its position as the second most popular e-commerce platform, trailing only Shopee, where a staggering 73% of customers have recently made purchases.
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IAS announces integration of its measurement capabilities on YouTube shorts
Posted on December 13, 2023
by Teddy Cambosa
Through this, the business will introduce its industry brand safety and suitability measurement tool to advertisers for YouTube Shorts inventory, integrating it into the full Total Media Quality for YouTube product suite.
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MARKETECH APAC 11 (13)_11zon
ADA, Databricks forge strategic alliance for enhanced e-commerce, marketing analytics
Posted on November 30, 2023
by Azunta Gaviola
Singapore – Independent data and digital transformation company ADA, has recently forged a partnership with data and AI company Databricks, aiming to provide best-in-class technology solutions to boost the company’s corporate value.  In this collaborative endeavour, ADA intends to combine its data...
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