Tag: Partnership

Singapore – YouGov, the international online research data and analytics technology group, and advertising agency Havas have announced the expansion of their data partnership, which powers Havas’ client insights.

In this expanded partnership, Havas and YouGov’s collaboration now supports Havas’ Village approach, integrating media, creativity, and talent collaboration to provide customers with a more meaningful brand experience.

The new deal also increases the market coverage of the partnership, from 18 to now 26 markets across the globe. Havas also expanded the relationship to encompass Havas Media Network, Havas Creative Network, and Havas Health & You agencies, allowing the entire network to benefit from the YouGov Profiles and YouGov BrandIndex data.

YouGov and Havas also continue to collaborate on three global custom research studies for in-depth client analysis: ‘Meaningful Brands,’ a flagship survey analysing brand impact and equity over 15 years; ‘Connect,’ a study on brand association and influence throughout the consumer decision journey; and ‘Content,’ an in-depth survey on the effectiveness of over 35 content types. 

The collaboration grants Havas access to YouGov’s connected living data approach, enhancing custom study data with insights from YouGov Profiles and YouGov BrandIndex. This global partnership provides Havas with continuously updated data sets.

Dan Hagen, global chief data & technology officer at Havas Media Network, said, “As we aim to deliver upon our One Havas ambition and power the convergence of creativity, data, technology, media, and production across our global network, YouGov will be a key data partner for the future. Our expanded partnership will greatly enhance what we can offer our clients and bring in insights from key markets across Europe, LATAM, MENA, and APAC. YouGov has a global reach and connected data capabilities, which have enabled us to integrate their data at a respondent level into our data and tech platform, Converged, in markets around the world.”

Also speaking on the partnership, Steve Hatch, CEO of YouGov, shared, “We are pleased to deepen our partnership with Havas and honoured at the level of trust they have placed in our data-driven insights. With YouGov’s unique combination of data from our proprietary panel, our connected data abilities, and our best-in-market research tools, we are proud to enable one of the world’s largest global communications groups to gain a deeper understanding of consumers and make more informed business decisions. This expansion of our partnership reflects our shared commitment to delivering the most actionable insights to companies and institutions around the world.”

Singapore – Experience management company Qualtrics has announced that travel retailer Flight Centre is now utilising their AI program to enhance customer experience and agent productivity through a new ability to analyse and respond to every piece of structured and unstructured customer feedback being shared with the company.

While traditional customer experience programs focus on structured feedback, such as satisfaction and post-sale surveys, Flight Centre is gaining a more complete view of its customers with the integration of Qualtrics.

Using purpose-built, AI-powered, advanced conversational analytics and natural language processing capabilities, Flight Centre can listen to and analyse customer feedback from a range of structured and unstructured channels – such as emails, chat, messaging, social and online reviews, traditional surveys and more – and understand the emotion, intent, preference, and effort behind every engagement.

The customer experience-specific insights enable Flight Centre to custom-craft and deliver tailored experiences addressing customers’ unmet needs and points of friction, creating opportunities to enhance the customer experience in the moments and channels that matter.

Notably, Flight Centre is one of the first organisations in Asia Pacific to go-live with Qualtrics’ AI-powered conversational analytics and natural language processing technologies.

Talking about this integration, Andrew Stark, global managing director at Flight Centre, said, “Flight Centre is able to deeply understand and respond to their needs better than ever before with Qualtrics. With these new capabilities we’re able to uncover even more actionable, specific insights that can help us deliver greater services, experiences, and products for our millions of customers.”

Meanwhile, Brad Anderson, president of product, UX, and engineering at Qualtrics, commented, “Using Qualtrics AI, organisations like Flight Centre are pioneering an impactful new age for experience management by deepening their ability to understand and meaningfully respond to their customers, which is driving greater outcomes for customers alongside bottom-line business impact.”

USA – OpenAI and News Corp, the American mass media and publishing company, have announced a multi-year agreement allowing OpenAI to display content from News Corp mastheads to help users make informed choices based on reliable information and news sources. 

Through this collaboration, OpenAI will receive access to current and archived content from News Corp’s major news and information publications, including The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily, FN, and New York Post; The Times, The Sunday Times, and The Sun; The Australian, news.com.au, The Daily Telegraph, The Courier Mail, The Advertiser, and Herald Sun; and others.

In addition to providing content, News Corp will share journalistic expertise to help ensure the highest journalism standards are present across OpenAI’s offering. 

OpenAI also emphasised that the partnership does not include access to content from any of News Corp’s other businesses. 

Robert Thomson, chief executive of News Corp, said, “We believe an historic agreement will set new standards for veracity, for virtue, and for value in the digital age. We are delighted to have found principled partners in Sam Altman and his trusty, talented team who understand the commercial and social significance of journalists and journalism. This landmark accord is not an end, but the beginning of a beautiful friendship in which we are jointly committed to creating and delivering insight and integrity instantaneously.”

Commenting on the deal, Sam Altman, CEO of OpenAI, also shared, “Our partnership with News Corp is a proud moment for journalism and technology. We greatly value News Corp’s history as a leader in reporting breaking news around the world and are excited to enhance our users’ access to its high-quality reporting. Together, we are setting the foundation for a future where AI deeply respects, enhances, and upholds the standards of world-class journalism.”

Singapore – LVMH Group, the global creator of high-quality products, and Alibaba Group, China’s e-commerce and technology firm, have announced an expanded partnership to push the frontiers of luxury experiences in China. This collaboration will take advantage of Alibaba’s cloud technologies and AI-powered advancements in retail and online via Tmall. 

The strengthened partnership is a testament to both businesses’ goal of leading retail innovation and providing outstanding, tech-driven luxury experiences. Through this partnership, LVMH will be able to improve its data, omnichannel, and technological footprint in China. 

LVMH has started incorporating Alibaba Cloud’s generative AI capabilities, such as Model Studio (Bailian), an extensive AI model-building platform, and Qwen, Alibaba’s proprietary large language model, as part of its innovation quest. The luxury Maison’s dedication to remaining innovative is highlighted by the innovative apps and services that have been made possible by this integration. LVMH wants to drive innovation-driven growth in its global retail businesses and enhance its premium offers for consumers worldwide by utilising technologies. 

This partnership extension for an additional five years demonstrates a shared commitment to explore new markets, products, and technical frontiers among the more than thirty Maisons and Divisions located within mainland China and Southeast Asia, including Sephora APAC and DFS. In the future, LVMH will have access to a wider range of technology and tested goods from Alibaba Cloud. In order to better serve the Chinese market, this will improve consumer insights, expedite supply chain management procedures, and further optimise corporate operations.

The announcement of the partnership’s global expansion comes after Tmall was first included in Tiffany’s and Chaumet’s premium retail ventures. Up to now, LVMH has unveiled about thirty esteemed Maisons that are presently collaborating with Tmall Luxury Pavilion to make use of Alibaba’s digital capabilities for captivating experiences, including virtual try-ons, 3D product displays, and live streaming. 

Both companies have also increased their cooperation on a number of omni-retail projects, such as membership programs, product launches, digital replicas of famous luxury locations, and one-on-one consultations. Millions of Chinese consumers will now have access to the LVMH luxury experience. 

The strategic partnership between the two companies began in 2019. Since then, LVMH has used Alibaba Cloud’s data management tool, Dataphin, to power “LVMH ATOM” China, a platform built by LVMH to provide individualised services to its growing Chinese consumer base. Furthermore, LVMH has used Alibaba Cloud’s machine learning platform, PAI, to create tailored services that respond to the diverse tastes of Chinese consumers across all of its brands. 

Speaking about the partnership, Stephane Bianchi, group managing director of LVMH, said, “Alibaba is already a key and valuable partner of our Maisons and the Group. The reinforcement of our partnership with Alibaba aims at helping us accelerate omni-channel business growth and enhancing premium luxury experiences driven by the transformative capabilities of cloud and AI technologies, along with its world-leading expertise in e-commerce operations. Our synergetic and forward-looking collaboration will deliver unparalleled experiences to our global customers throughout their premium shopping journey.”

Meanwhile, Eddie Wu, chief executive officer of Alibaba Group, expressed, “Alibaba is pleased to enable a transformation of the high-end consumption experience with retail leaders like LVMH through our world-class technologies in cloud computing and AI. This comprehensive partnership has elevated the retail experience for LVMH’s customers worldwide, including China-based consumers on Tmall. We look forward to continuing to build on the strong partnership and innovation journey with LVMH.”

Hong Kong – Multinational insurance company FWD Group has announced a five-year agreement for technology services with Amazon Web Services (AWS) as part of FWD’s cloud-first strategy.

As FWD Group’s strategic cloud provider, AWS will continue to host core business applications, ranging from finance to customer and insurance agent interfaces. 

The extended partnership with AWS will also provide FWD with greater agility, scalability, and resilience as FWD continues to progressively move away from operating its own onsite data centres.

Examples of previous collaborations with AWS include Omne by FWD, which offers a customer-focused digital self-service and claims process that earned strong net promoter score ratings since its introduction in 2022. 

FWD was also supported by AWS in its development of a cloud-based centralised finance hub for collecting, validating, and processing financial, investment, and actuarial data in FWD.

Between 2021 and 2023, FWD saw significant growth in certificates awarded by cloud providers, which included AWS Skills Guild, a programme that builds cloud fluency across an organisation, which trained more than 600 FWD employees and contractors.

Talking about this extended collaboration, Sandeep Pandey, group chief technology & operations officer of FWD Group, said, “At FWD, cloud computing is a holistic business strategy, not just a priority for the technology function. This digital-first mindset has delivered operational infrastructure and capabilities that are not only secure and cloud-based, but also fully integrated across business functions and with valued partners like AWS.”

”With these foundations in place, we can now further scale our generative artificial intelligence (“AI”) deployment in an efficient, effective and responsible way, in line with our vision of changing the way people feel about insurance,” he added. 

Meanwhile, Francessca Vasquez, vice president of professional services and generative artificial intelligence innovation centre at AWS, commented, “AWS has been supporting companies in the financial and insurance industry around the world to better serve their customers with its cloud and AI technologies for more than a decade.”

“FWD Group’s ambition of harnessing the power of cloud and generative AI demonstrates their commitment to digital transformation and customer-centricity. We are excited to continue supporting FWD Group with AWS’s proven reliability and capabilities, helping them accelerate innovation, save cost, drive efficiency and expand their business,” she concluded.

Bangkok, Thailand – Traveloka has established a strategic agreement with Filipino carrier Cebu Pacific (CEB) to bring more Thai and Southeast Asian travellers to the Philippines. This cooperation will create an application programming interface that will allow inbound travellers to explore CEB flights using the Traveloka app. 

This initiative is expected to positively contribute to the growth of Philippine tourism by making it easier for Thai and Southeast Asian tourists to explore the country’s exciting destinations. It is in line with Traveloka’s commitment to helping the tourism industry in Southeast Asia recover from the pandemic. 

The tourist industry in the Philippines continues to develop every year. Over 5.4 million foreign visitors were registered by the Philippine Department of Tourism in 2023, and 7.7 million are anticipated by 2024. 

In the meantime, compared to the prior year, Traveloka saw a 2.5-fold rise in searches for the top five airports in the Philippines in 2024. Traveloka’s top five travel destinations in the Philippines are Manila, Laguindingan, Cebu, Davao, Boracay, and Palawan. 

Speaking about the partnership, Iko Putera, CEO of Transport Traveloka, said, “Traveloka understands the Philippines’ vast potential for sustainable tourism growth. Therefore, we invite travellers from Thailand and Southeast Asia to discover new experiences in the Philippines. Our partnership with Cebu Pacific, one of the premier and most affordable airlines for the Philippines, will provide diverse possibilities for travellers and spearhead innovation to deliver optimal solutions for customers. We will also contribute to growth within the tourism industry in the Philippines and the wider region.”

Meanwhile, Xander Lao, president and chief commercial officer of Cebu Pacific, expressed, “We are delighted to collaborate with Traveloka to support the local tourism industry and make travelling to the Philippines much easier. The Philippines is home to some of the world’s best beaches, stunning landscapes, and rich cultural heritage. We encourage travellers from all over the world to fly with Cebu Pacific and experience the beauty of our country, now made more accessible through our partnership with Traveloka.”

Kuala Lumpur, Malaysia – Bank Muamalat Malaysia Berhad (Bank Muamalat) has formed an extensive partnership with Backbase, a global engagement banking platform, as part of its strategic plan to become a next-generation digital Islamic bank for all. This collaboration, together with Mambu’s core banking transformation, represents a key milestone in Bank Muamalat’s efforts to reinvent its digital Islamic banking solutions. 

Innovating towards a unified Islamic digital banking experience by bridging silos and traditional banking processes, Bank Muamalat uses platform technology to achieve their aim of creating an outstanding customer-centric experience. With the Backbase Engagement Banking Platform acting as the main platform, Bank Muamalat can design distinctive and personalised customer journeys that are secure, consistent, scalable, and enable end-to-end processes like onboarding, financing, transactions, and backend consumer servicing and engagement. 

A digital Islamic banking super app that aims to improve the bank’s retail banking offerings is essential to its digital transformation. This significant change gives the bank the flexibility and control to carry out its long-term vision while enabling it to provide customised banking experiences catered to each individual customer’s preferences.

In addition to standard banking services, the aim is to provide integrated life empowerment elements that cover financial and faith-based components, as well as the guarantee of security and peace of mind in every transaction, in order to meet the needs of Malaysia’s broad consumer base. In the near future, Bank Muamalat also hopes to incorporate similar advances into its SME and commercial banking sectors.

The technical developments that are occurring are a result of Bank Muamalat’s dedication to innovation and constant improvement in all of its offerings, including services, products, and client experiences. The eight strategic thrusts that constitute the foundation of this change are: increasing customer centricity; facilitating Islamic banking for all; and accelerating business growth. These priorities highlight the bank’s goal of exceeding the ever-expanding requirements and expectations of its growing clientele.

Mambu for digital core capabilities and Backbase for modernization and customer-centric Engagement Banking are integrated into Bank Muamalat’s comprehensive cloud-based transformation. The bank’s financial services and product offers are improved by switching to a cloud-based model, which also saves a lot of money and increases operational effectiveness. Furthermore, by leveraging Mambu’s digital core to meet regulatory standards and fortify its security controls—both of which are critical for a financial institution—it helps Bank Muamalat’s developers to expedite software development cycles.

Mambu takes on a crucial role as one of Backbase’s most important core partners. The integration of Mambu’s core banking platform with Backbase’s engagement banking solutions creates a basis for banks of all sizes to break free from isolated, antiquated cores and go through a comprehensive digital revolution. 

Backbase and Mambu’s collaboration offer an efficient and resilient shift to contemporary banking protocols by providing a comprehensive, end-to-end, cloud-native digital banking solution built on an open architecture. Banks are better equipped to address the changing demands of the modern, tech-savvy customer and the larger banking environment with this unified offering. 

Speaking about the partnership, Khairul Kamarudin, president & chief executive officer of Bank Muamalat, said, “We are attentive to the current needs of our diverse consumer base and are dedicated to advancing financial inclusion and Islamic banking practices to be more modern, customer-centric, and digitally progressive. The strategic advantage of the Backbase Engagement Banking Platform lies in its ability to ‘adopt and build’, which aligns with our goal to launch the digital Islamic banking platform by the end of the year.” 

Meanwhile, Riddhi Dutta, regional vice president of Asia at Backbase, stated, “Islamic banks, especially in Asia, are keen to enhance their digital banking solutions to stay competitive. At Backbase, we’ve had the privilege of collaborating with Islamic banks across the globe, gaining invaluable insights into their unique needs and challenges. Our Engagement Banking Platform is designed with flexibility at its core, offering pre-built journeys and microservices that can be customized to meet the unique requirements of Islamic banking.” 

He added, “Our partnership with Bank Muamalat exemplifies our commitment to support Islamic banks in their digital transformation endeavors. Additionally, we hold a deep appreciation for Malaysia’s vibrant Islamic banking culture and dynamics, which stand as a beacon of innovation and growth in the global Islamic finance sector.” 

Lastly, Perminder Grewal Dallow, director of solutions engineering at Mambu, remarked, “Mambu is a key player in the cloud-native core banking space, today powering financial institutions across 65 countries. As one of the first traditional banks in Southeast Asia to embrace our cloud banking platform, we look forward to enabling Bank Muamalat to build innovative products and services, streamline IT processes, and craft exceptional customer journeys.” 

“The endorsement from Bank Negara Malaysia, the regulatory body for Malaysia’s financial sector, to advance this project underscores the trust and assurance in both Mambu and Backbase. We look forward to a strong partnership with Bank Muamalat as it modernises its technology foundation,” Dallow added. 

Mumbai, India – Mahindra & Mahindra Ltd., India’s SUV manufacturer, has teamed with artists Santanu Hazarika and Abhishek Paatni of Nought One to produce a streetwear line inspired by the Mahindra XUV 3XO’s design and colours. 

The collection debuted today in Mumbai at the XUV 3XO “Tech Fashion Tour,” an exhibit property that highlighted Mahindra’s creative strategy for engaging with modern consumers. 

The clothing has been designed to incorporate design cues from the XUV 3XO, such as its diamond inserts and emblem, which connect the ensemble to the SUV’s style. The goal of this series is to draw in young customers who value automotive design in addition to contemporary fashion. 

Speaking about the partnership, Pratap Bose, chief design and creative officer, Mahindra & Mahindra Ltd., expressed, “Today, we are excited to showcase a collection that brings together our passion for innovation across our authentic SUV range with the dynamic world of fashion. The new XUV 3XO is the latest expression of Mahindra’s HEARTCORE Design philosophy. Designed to stand out from the crowd, the XUV 3XO takes the premium compact SUV to new heights of Design, Technology, and Innovation. This collection not only reflects the bold and distinctive features of the XUV 3XO but also complements the lifestyle and values of our younger consumers. 

He added, “Through this collaboration with Santanu and Nought One, whose work is always at the cutting edge of design and fashion, we are reaching out to new audiences and exploring new forms of expression.” 

Meanwhile, Santanu Hazarika and Abhishek Paatni said, “We are thrilled to partner with Mahindra on this unique project. This collaboration with the XUV 3XO is a perfect blend of our streetwear aesthetic with the standout design of this modern SUV. It’s an exciting challenge to translate automotive innovation into fashion, and we believe our customers will appreciate the creativity and authenticity behind each piece. This partnership reflects futuristic, functional clothing which blends with the aesthetics of the new age and a progressive future.” 

“This collaboration with Santanu Hazarika and Abhishek Paatni represents a new direction for Mahindra, connecting with a broader audience through fashion and lifestyle,” Hazarika and Paatni added. 

Singapore – Marina Bay Sands, UOB, and the Singapore Tourism Board (STB) signed a Memorandum of Understanding (MoU) to formalise their commitment to raising awareness and increasing visitor numbers in the Marina Bay area. This deal demonstrates the trio’s commitment to turning the area into a major leisure and economic hub, drawing both locals and tourists.

First announced in January, the cooperation featured a number of activities, including the captivating “The Legend of the Dragon Gate – Drone Show by the Bay” drone spectacular and the “Masterpieces.. Made in Singapore” marketing campaign. This expanded cooperation is the result of a remarkable pilot relationship that involved 26 local partners offering over 50 exclusive events for UOB cardholders across several nations. 

The campaign was based on the marketing initiatives of the three companies: UOB’s plan to grant special access to the greatest travel, shop, dine, and entertainment events in ASEAN; STB’s global Made in Singapore brand campaign; and Marina Bay Sands’ Bay Precinct Strategy. 

In the future, the partners hope to present Marina Bay as a dynamic place offering a wide range of experiences. Together, they will develop exciting programming for future holiday seasons and keep bringing top-notch activities and attractions to the precinct. Through the utilisation of the combined abilities of companies surrounding the Bay, their goal is to establish Marina Bay Sands as a top location for holding global events and providing exclusive experiences. 

The MoU signing ceremony, which was attended by Minister Grace Fu, saw representatives from Marina Bay Sands, UOB, and STB reaffirm their commitment. This landmark event, conducted concurrently with STB’s Tourism Industry Conference at Sands Expo and Convention Centre, demonstrated the community’s desire to enhance the Marina Bay precinct.

Speaking about the partnership, Irene Lin, Marina Bay Sands, said, “The Marina Bay precinct was enlivened in the first quarter of the year, with multiple partners coming together to bring greater vibrancy to the area and create a stellar experience for guests. This next partnership recognises that the precinct has limitless potential to compete on the world stage as a leading lifestyle and business destination. Our ongoing efforts to elevate Marina Bay Sands signal our commitment to enhance the Bay, and we look forward to working with our partners to create more compelling experiences over the long term.”

Meanwhile, Jacquelyn Tan, UOB said, “We are excited to extend this unique partnership to make the iconic Marina Bay precinct a must-visit destination for both locals and tourists. This unprecedented partnership is the latest in our array of innovative and pioneering entertainment propositions we have acquired for our eight million customers across ASEAN, who have over the past months enjoyed exclusive ticketing access to concerts and festivals featuring internationally-renowned artists across different genres.” 

She added, “We will further leverage our leadership position in the lifestyle space and our unparalleled footprint across the region, to bring more unforgettable retail, dining, travel and entertainment experiences to the precinct for our local and regional cardholders. We look forward to the next partnership with great anticipation, as the possibilities for the period ahead are truly endless.”

Lastly, Kenneth Lim, STB, said, “We are excited to be embarking on the next Marina Bay precinct partnership with Marina Bay Sands and UOB. Building on the success of the pilot partnership, we look forward to collaborating with the wider Marina Bay precinct partners to curate exciting experiences for both locals and overseas visitors to enjoy. Through this partnership, we aim to inspire exploration of Singapore by promoting unique offerings and programming in the Marina Bay precinct, demonstrating our continued appeal as an attractive and vibrant destination.”

Philippines – Mastercard launched a charitable partnership with the technology firm Boost Capital aimed at providing access to digital financial services for over 10,000 small enterprises in the Philippines, notably those run by women. This new alliance, backed by the Mastercard Center for Inclusive Growth, will use technology to help Filipino small businesses gain access to money, knowledge, and resources.

The initiative expands on a previous collaboration between the two groups in Cambodia and shows how improved financial literacy and digital onboarding channels may reduce risks and improve lending to small firms. In order to empower financial service providers to improve access to digital financial services by improving merchant onboarding procedures and providing financial literacy training to their small business clientele, this program in the Philippines will draw lessons and experiences from Cambodia. 

Small businesses are easily integrated using channels like Facebook Messenger, Telegram, and WhatsApp—channels that are already popular by Filipino entrepreneurs—by means of Boost Capital’s white-labelled technology platform. The company’s chat-based technology, enhanced with AI capabilities, allows service providers to digitally onboard a greater number of small business clients. 

Once on board, small businesses can then access financial services anytime, anywhere, from their cell phones. Everything about the process is automated, from choosing the goods to contracting, disbursing, and using AI for verification. 

Boost Capital will collaborate with Philippine financial service providers with funding from Mastercard Strive, a project managed by the Mastercard Center for Inclusive Growth. Their goal is to use technology to bring more women who own small businesses into the official financial system and provide them with specialised services to grow and support their businesses. 

In addition to increasing access to financial services, the program will help small business owners strengthen their long-term financial security. This will be accomplished by integrating chat-based financial education into their financial services journey in a seamless manner. Prior research conducted in Cambodia demonstrated that small enterprises that received financial education had an 8 percent higher likelihood of making loan repayments on schedule. 

More than a million micro, small, and medium-sized businesses (MSMEs) in the Philippines have benefited from Mastercard’s efforts. By 2025, Mastercard aims to bring 50 million small and micro companies and 1 billion individuals into the digital economy on a global scale. As part of this program, since 2020, the organisation has helped 27 million women entrepreneurs grow their businesses by providing solutions. 

Speaking about the partnership, Shamina Singh, founder and president of the Mastercard Center for Inclusive Growth, said, “The results from our partnership in Cambodia clearly demonstrated the value that pairing credit with capacity building can have on unlocking capital for underserved small businesses. By building on that work, our aim is to empower more small businesses in the Philippines and facilitate their transition to the digital economy.” 

Meanwhile, Lucinda Revell, co-founder of Boost Capital, expressed, “We are excited to be working with Mastercard Strive to unlock and expand credit for Filipino small businesses. This new grant will extend our technology to a wider set of partners and de-risk its adoption by smaller financial service providers, who might otherwise be hesitant to go digital. Encouraging them to explore new client onboarding channels will unlock access to a wealth of digital financial services to support small business growth.” 

Lastly, Simon Calasanz, country manager for the Philippines, Mastercard, stated, “Micro and small businesses are vital engines of economic growth across the world, including in the Philippines. By fostering digital inclusion – one of the country’s strategic development priorities – this partnership with Boost Capital will provide much-needed support to Filipino small businesses and empower them to thrive. Further, by focusing on women-led enterprises, this partnership can help address the barriers faced by women entrepreneurs, enabling them to unlock their full potential.” 

He added, “This latest collaboration deepens Mastercard’s commitment to the Philippines, driving social impact in a locally relevant way, while supporting the country’s efforts to digitizing and growing small businesses, and advancing inclusive growth.”