Tag: Partnership

Singapore – Vistar Media has partnered with global data and insights provider Pureprofile to transform digital-out-of-home (DOOH) campaign measurement in Southeast Asia, offering advanced audience insights to enhance advertiser performance.

This partnership delivers advanced audience insights and robust measurement solutions to advertisers in key markets such as Singapore, Thailand, Indonesia, Malaysia, and the Philippines, enabling brands to enhance engagement and achieve measurable results.

Vistar Media’s partnership with Pureprofile aims to reshape SEA’s DOOH landscape by providing advertisers access to online panel data for pre- and post-campaign insights. Pureprofile ensures the data reflects the region’s diverse demographics, including age, gender, and income.

The integration of Vistar Media’s programmatic DOOH technology with Pureprofile’s advanced data tools offers advertisers a comprehensive view of their campaigns, connecting offline and online behaviors. This data-driven approach helps brands reach diverse audiences effectively and make real-time campaign adjustments with actionable insights.

Through this partnership, Vistar Media and Pureprofile aim to set a new standard for DOOH advertising in Southeast Asia, empowering advertisers to craft more impactful and resonant campaigns.

Commenting on the partnership, Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media, remarked, “We are thrilled to collaborate with Pureprofile to introduce a new level of measurability to DOOH in Southeast Asia. This partnership combines the strength of Vistar’s programmatic platform with Pureprofile’s unique insights into human behaviour for measurable audience engagement.”

Anna Meiler, managing director for APAC at Pureprofile, also said, “Our collaboration with Vistar Media allows us to bring unparalleled precision and relevance to DOOH in Southeast Asia. With the capability to deliver both the “what” and the “why” behind audience interactions, advertisers gain a deeper understanding of how OOH ads resonate with their target demographics, making the measurement tool uniquely effective for optimising strategies and driving engagement. Together, Pureprofile and Vistar Media are able to provide advertisers with a truly comprehensive view of how consumers engage with campaigns.”

“This partnership is an exciting opportunity to help brands make better-informed decisions and achieve deeper connections with their audiences,” Meiler added. 

Indonesia – Broadsign, a developer of out-of-home (OOH) advertising technology, has partnered with the OOH media company City Vision to give global media buyers easier access to premium programmatic DOOH ads.

The partnership integrates City Vision’s extensive digital screen network into the Broadsign supply-side platform (SSP), allowing global media buyers to access premium programmatic DOOH inventory in Indonesia through over 35 connected demand-side platforms (DSPs).

City Vision will also utilise the Broadsign content management system (CMS) to manage most of its network, ensuring a seamless and consistent user experience across its screens.

City Vision is in the process of migrating its remaining assets to the Broadsign CMS, a move that aligns with its broader strategy to unify systems and expand its reach beyond Greater Jakarta to other major cities across Indonesia.

“With its inventory now on the Broadsign SSP, advertisers can now programmatically purchase ad space on City Vision Screens on an impression basis, aligning with the buying methods used across major digital platforms like Meta, Google, and TikTok,” commented Veronica Ong, sales director at Broadsign SEA. 

“This new programmatic approach brings greater flexibility and efficiency to City Vision’s inventory, allowing advertisers to dynamically update their campaigns in real-time and deliver relevant messaging at the right moment. City Vision can now enable advertisers to engage Indonesian audiences in a way that is more impactful and measurable,” Ong added. 

City Vision’s partnership with Broadsign supports its mission to lead Indonesia’s OOH industry by delivering meaningful, inspiring campaigns. With over 2,000 media assets nationwide, City Vision is known for its end-to-end DOOH solutions, combining strategic planning, creative execution, and data-driven insights through audience profiling, brand recall studies, and digital retargeting.

David Sommer, head of strategy at City Vision, said, “City Vision provides a unique, full-service approach across the DOOH value chain. From strategy and creative execution to data analytics and campaign measurement, we’re committed to creating captivating and measurable advertising experiences.”

“Our work with Broadsign is not only helping to transform the DOOH landscape in Indonesia but also expanding opportunities for international brands seeking impactful engagement with audiences in the region. The Broadsign SSP has connected us with the most significant DSPs, making it easy for international advertisers to access our digital assets; partnership is a pivotal step in reimagining how advertisers reach audiences in Indonesia,” Sommer added. 

Singapore – Hepmil Singapore and Mediacorp have teamed up in a first-of-its-kind partnership to help brands gain maximum exposure through sustained, impactful marketing campaigns that stand out from the noise and clutter in today’s saturated media landscape.

This tie-up marries each partner’s strengths and offers clients the best of both worlds: access to Hepmil Singapore’s parent group, Hepmil Media Group’s vast community of over 1,000 Key Opinion Leaders (KOLs) and influencers across six markets; and the unrivalled audience reach of Mediacorp’s transmedia network of TV, audio, digital and out-of-home platforms.

Hepmil Singapore and Mediacorp have launched a joint offering known as POV Gen Z for clients who especially want to engage Gen Z and Millenial audiences. POV Gen Z will see branded videos and advertorials developed from the point of view (POV) of KOLs with niche interests in a wide array of topics such as food, fashion, fitness and more. Their content will then be hosted on Mediacorp platforms such as CNA TODAY and 8days, and further amplified on its wider network of media platforms.

With this offering, authentic, entertaining and engaging stories told by influential KOLs will be able to reach today’s digitally connected generation via brand-safe and credible platforms. Furthermore, by driving these stories across a multitude of social and publishing platforms, clients can look forward to increased longevity and higher visibility (through enhanced search engine optimisation, or SEO) of their campaigns.

In addition, as part of this partnership, clients can look forward to several new co-bundled marketing solutions that marry the respective strengths of both parties. Clients who are keen to leverage these new-to-market solutions can do so by going through either Hepmil Singapore or Mediacorp. This allows for a more holistic, omnichannel and customised approach to meeting clients’ needs by leveraging the best of what both Hepmil Singapore and Mediacorp can offer.

Michelle Tan, CEO of Hepmil Singapore, said, “Our priority at Hepmil has always been to drive client success. Partnering with Mediacorp was a natural step to ensure that creator content not only stands out in the crowded social media landscape but also gains greater reach through Mediacorp’s comprehensive media solutions.”

Meanwhile, Jacqui Lim, chief commercial officer at Mediacorp, commented, “We are excited to team up with Hepmil Media Group to harness the power of influencer-driven social conversations in advertising. Our partnership aims to offer a holistic solution amidst today’s fragmented influencer industry with a myriad of creators having their own niche areas of interest and followers.”

She added, “Our clients will now have access to Hepmil Media Group’s community of KOLs in addition to Mediacorp’s existing pool of creative talent and extensive media network, offering them greater choice and more relevant ways to spotlight their brands. We look forward to working with clients through POV Gen Z and our suite of co-bundled solutions to supercharge their marketing campaigns and take their businesses to the next level.”

New York, USA – Publicis Sapient has announced a global partnership with Google Cloud to rapidly increase adoption of generative AI and scale Google’s technology to enterprise customers.

Through this global partnership, Publicis Sapient will create a dedicated Google Cloud business unit to address demand for Google’s AI technology, with dedicated resources to help customers successfully plan, deploy, and manage generative AI projects. 

The fusion of Google Cloud’s technologies and Publicis Sapient’s deep industry knowledge and expertise across its ‘SPEED’ – Strategy, Product, Experience, Engineering, and Data and AI – capabilities will enable solutions that drive efficiency, innovation and growth for clients across industries, including BFSI (banking, financial services and insurance), consumer products, healthcare, retail, telecommunications, media & technology, transportation & mobility and travel & hospitality.

This collaboration will focus on several key areas, including a strengthened joint go-to-market strategy. By aligning their sales, marketing, and engineering teams, the partnership aims to provide customers with seamless access to the resources needed for the efficient deployment and management of AI projects.

Additionally, Publicis Sapient plans to leverage its proprietary AI tools alongside Google Cloud’s Gemini models to develop innovative generative AI solutions for marketing and sales. These solutions are designed to help businesses modernize their operations, streamline marketing efforts, and enhance product and service delivery to end customers.

To support this initiative, the Google Cloud Center of Excellence will be staffed with Publicis Sapient experts trained in the latest generative AI technologies, ensuring clients can maximise the potential of AI tools and services.

Nigel Vaz, CEO of Publicis Sapient, said, “As consumer expectations continue to evolve, new business demands are calling for strategic collaboration throughout their AI and digital business transformation journey. Our expanded partnership with Google Cloud represents a significant leap forward in our ability to deliver transformative solutions across industries, ultimately empowering our clients to achieve unparalleled growth and success. By tapping into the power of Google Cloud’s technologies, we can help businesses stay ahead of the curve in the age of AI.”

Publicis Sapient and Google Cloud are already working with a large bank to modernize its infrastructure and enhance the software development lifecycle with gen AI, aiming to boost efficiency by up to 40%. This project included the design and integration of a comprehensive generative AI framework tailored specifically to the customer’s risk and compliance requirements.

Meanwhile, Thomas Kurian, CEO of Google Cloud, commented, “To realise the full potential of generative AI, customers need a combination of expertise and leading technology to fundamentally improve their business operations. Through this partnership, Publicis Sapient will increase its expertise in Google Cloud and scale its consulting offerings to develop new solutions and AI services that help customers solve complex industry challenges and unlock new growth opportunities.”

Publicis Sapient’s partnership with Google Cloud will enhance some of its key business offerings, including legacy modernisation, application modernisation and development, generative AI, data analytics, cloud migration and database/infrastructure modernisation. In addition, this partnership will enable Publicis Sapient to elevate AI applications within marketing through offerings such as Retail Media Networks (RMNs), Customer Data Platforms (CDPs), Content Supply Chain and Data Modernisation and Monetisation. 

New York, USA – Getty Images has announced an integration with TikTok to meet the diverse creative needs of marketers and advertisers. The integration allows advertisers and businesses direct access to Getty Images’ vast library of creative imagery and video content through TikTok’s AI-powered video generation tool, Symphony Creative Studio.

By integrating Getty Images’ premium creative content directly into TikTok’s Symphony Creative Studio, users can effortlessly craft TikTok-first ads and organic content that feels native to the platform and increases performance.

The integration with Getty Images is part of a wider expansion of TikTok’s tools, including Symphony Creative Studio, which aims to support advertisers and content creators with capabilities to make the TikTok creative production process easier and more efficient, bridging the gap between ideation and production.

With Getty Images’ unparalleled creative library at their fingertips, TikTok advertisers can push creative boundaries and deliver content that captivates and inspires, enhancing the overall impact of their advertising campaigns. As a result, businesses can achieve greater visibility, foster deeper connections with viewers, and ultimately drive higher conversion rates.

Peter Orlowsky, SVP of global strategic partnerships at Getty Images, said, “With the surge in demand for authentic storytelling in advertising, the need for captivating, high-quality content to convey these stories effectively to audiences has never been greater. At Getty Images, we take pride in empowering advertisers to streamline their creative processes.”

He added, “This collaboration offers seamless integration into TikTok’s Symphony Creative Studio, giving brands and businesses direct access to our vast library of millions of premium images and videos, ensuring they can create powerful, engaging TikTok-first content with ease.”

Andy Yang, head of monetization creative product at TikTok, commented, “At TikTok, we aim to empower advertisers and help them connect with their communities with the power of generative AI. Partnering with Getty Images unlocks a new avenue for marketers to scale their content and drive performance with commercially safe content globally. We are continuously building creative solutions that spark joy, imagination and action.”

India – Sokrati, dentsu India’s digital media agency, has partnered with experimentation platform VWO to boost client conversions through advanced A/B testing and personalised digital strategies.

This collaboration combines VWO’s expertise in user experience optimisation with Sokrati’s strength in data-driven growth strategies, empowering Indian brands to deliver more engaging, personalised, and high-performing digital experiences.

The partnership between Sokrati and VWO combines their strengths to offer clients comprehensive benefits. By integrating VWO’s optimisation platform with Sokrati’s expertise in media and technology, the collaboration enhances web and app experiences, leading to higher engagement and improved conversion rates that boost ROI. Both companies emphasise a data-driven approach, enabling brands to gain insights into customer behaviour and make real-time adjustments for measurable outcomes.

This alliance bridges media strategies and technology-driven optimisation, providing brands with seamless ways to enhance customer engagement and conversions. Through targeted campaigns and optimised experiences, businesses can achieve greater profitability and sustainable growth. Leveraging advanced optimisation tools and strategic media transformation, this partnership helps brands maintain a competitive edge in the dynamic digital landscape.

The alliance extends beyond Sokrati to the wider dentsu India clientele, integrating media strategies with technology-driven optimisation for seamless customer engagement and enhanced profitability. Clients within the dentsu network will benefit from targeted campaigns and optimised digital experiences that drive stronger performance and business growth.

Commenting on the partnership, Sparsh Gupta, CEO of VWO, said, “Sokrati’s expertise aligns perfectly with our mission of helping brands leverage data-driven insights to enhance customer journeys. With this partnership, we look forward to empowering Indian brands to create more impactful digital experiences that scale conversions and drive growth for them.” 

Nilesh Gohil, CEO of Sokrati, added, “This partnership is a game changer for India’s top brands. By combining our strengths with VWO’s cutting-edge technology, we are setting a new benchmark for digital experience optimization. Brands will not only maximise conversions but also build sustainable growth engines that drive long-term success. This is a pivotal moment for reshaping how digital journeys are crafted and how businesses thrive in an increasingly competitive landscape.” 

Indonesia – The Indonesia Investment Authority (INA) and multi-asset investment firm Granite Asia (formerly GGV Capital Asia) have formed a strategic partnership to drive digital transformation and stimulate growth within Indonesia’s rapidly expanding technology ecosystem. 

In a joint statement, INA and Granite Asia announced that their partnership has been formalised through an Investment Framework Agreement (IFA), enabling both firms to deploy up to US$1.2b into targeted investment opportunities that align with their shared strategic priorities.

The investments will include both equity and hybrid capital solutions, with a strong focus on Indonesian businesses and companies with deep connections to Indonesia—either through established operations or by introducing technologies designed for long-term benefit to the local market.

Additionally, this multi-asset approach allows INA and Granite Asia to provide customised financing solutions for businesses at different stages of growth, fostering innovation while maximising risk-adjusted returns for investors.

Leveraging both equity and hybrid capital, the partnership seeks to meet financing needs that extend beyond conventional bank loans—particularly for tech-driven companies requiring flexible, customised capital solutions, as well as traditional businesses navigating technological transformation and sustainable growth initiatives.

The partnership between INA and Granite Asia highlights their mutual commitment to fortify Indonesia’s tech sector by equipping businesses across various industries with the capital and resources needed to facilitate digital integration and introduce advanced technologies into the country.

Ridha Wirakusumah, CEO of INA, expressed, “Engaging in partnership with Granite Asia, a prominent investor with a distinguished 24-year track record at the forefront of technology investing, aligns with our strategic sector focus in digitalisation and digital infrastructure. Their deep expertise in both technology and tech-enabled businesses aligns closely with INA’s strategic priorities of fostering innovation and driving sustainable growth within Indonesia.”

“This partnership will enable us to introduce transformative technologies to Indonesia, facilitating the digital transformation of key sectors and strengthening the broader technology ecosystem. Together, we aim to lay a strong foundation for Indonesia’s future by bringing forward the best global innovations that will contribute to the country’s long-term economic development,” Wirakusumah added. 

Also speaking on the partnership, Jenny Lee, senior managing partner of Granite Asia, said, “This collaboration with INA presents a unique opportunity for us to combine Granite Asia’s global expertise in technology investing with INA’s deep local insights and strategic vision for Indonesia. We recognise the immense potential of Indonesia’s rapidly evolving economy and technology ecosystem and are excited to partner with INA to help accelerate this transformation.”

“By leveraging both equity and hybrid capital solutions, we can offer tailored financing that meets the diverse needs of businesses at various stages of their technology journey. Together, we will drive innovation, foster sustainable growth, and unlock long-term value for Indonesia’s economy, helping to position the country as a leader in the region’s technology-driven future,” Lee further elaborated. 

This strategic collaboration demonstrates INA’s commitment to driving innovation and digitalisation by partnering with global investors to sustainably meet Indonesia’s capital needs. It reflects both firms’ dedication to unlocking the potential of Indonesia’s economy, ensuring the country remains competitive in an increasingly technology-driven global landscape.

Singapore – Audi Singapore has joined forces with Burnt Ends Hospitality Group to launch the ‘Audi X Burnt Ends Bakery’ at the Audi House of Progress in Cross Street Exchange. The new bakery will serve a curated selection of German-inspired pastries and baked goods. 

Led by chef-owner Dave Pynt, ‘Audi X Burnt Ends Bakery’ will offer a mix of classic favourites and reimagined German-inspired dishes with Burnt Ends’ unique twist. The menu, drawing from Audi’s German heritage, will feature sweet and savoury items like Bavarian beer-battered waffles, pretzels, and a fresh take on the iconic currywurst.

Complementing the bakery’s menu is a rich coffee program featuring Burnt Ends Bakery’s signature Slayer’s Blend, alongside an interactive brew bar offering a new selection of signature drinks.

Audi Singapore and Burnt Ends also collaborated with Emma Maxwell Designs and Steven Leach Group to create the decor for Audi X Burnt Ends Bakery, which features Audi-inspired motifs, including the brand’s iconic rings, while preserving the bold visual and design identity of Burnt Ends Bakery.

The all-day dining experience at the new bakery brings reinvented classics to a casual setting, seamlessly blending Audi’s heritage with the culinary expertise of Burnt Ends.

“Audi is a remarkable brand, known for its innovation and attention to detail, and the House of Progress is the ideal setting. Adding Burnt Ends Bakery to the space brings fresh energy and redefines and transforms the way people experience a car showroom, highlighting both Audi’s forward-thinking approach and our commitment to creating something memorable. Together, we’re turning the showroom into a lively destination that offers a unique experience for everyone who walks through the doors,” said Dave Pynt, chef-owner of Burnt Ends Hospitality Group.

Audi Singapore’s collaboration with Burnt Ends Hospitality Group is driven by a shared commitment to innovation, craftsmanship, and quality. Burnt Ends Hospitality Group, known for its acclaimed modern barbecue restaurant celebrated for bold flavours and artisanal fire cooking, perfectly aligns with Audi’s core motto, Vorsprung durch Technik—progress through innovation.

Markus Schuster, managing director at Audi Singapore, shared, “We are excited to be able to collaborate with Burnt Ends Hospitality Group to create compelling new experiences for potential and existing Audi customers. Ultimately, the Audi House of Progress Singapore and Audi X Burnt Ends Bakery aim to bring the Audi experience to customers through showcasing Audi’s culture and innovation and elevating Audi beyond just a car brand.”

Audi X Burnt Ends Bakery will open to the public in early 2025, with exclusive discounts for Audi owners. Audi Singapore and Burnt Ends’ parent company, Unlisted Collection, are exploring future collaborations and events, tapping into the broader luxury dining network.

Singapore – Singaporean beer Tiger Beer has been tapped as the official beer partner of football club Manchester United. This partnership brings together the iconic Asian brewer and one of the most popular sports teams in the world, to enhance experiences and deepen engagement with United fans globally.

The partnership launches at a significant moment in Tiger Beer’s bold brand evolution, heralding a new era for the company and its football-loving consumers. 

In its initial stage the focus will be on connecting with the large Manchester United supporter base in Asia, where Tiger is the number one premium beer among consumers, providing an unparalleled platform to activate the partnership.

Ahead of the launch, Tiger Beer conducted a survey with 2,000 football fans in Asia and results revealed that 70% of supporters view fan engagement activities as an essential way to deepen their connection with their chosen club and 95% expressed that football has the capability to unite and build long-lasting community bonds.

Harnessing the insight from the survey, Tiger Beer and Manchester United, have committed to delivering experiences to deepen the connection between the fans and the club. 

These events include co-branded watch parties, opportunities to win prizes to travel to Manchester to experience a matchday at Old Trafford, as well as bringing a first-of-its-kind street football event to the Asia region – providing local talent with training and mentorship advice from Manchester United coaches and club legends.

Sean O’Donnell, global brand director of Tiger Beer, stated, “Football has always been a natural association for Tiger® – it’s a sport that ignites passion, brings people together, and celebrates the same energy that drives our brand. We believe that when we uncage our inner Tiger and roar together with our tribe, we unlock the potential for great things.”

He added, “This partnership reflects our shared belief that progress is driven by collective strength and courage. As we prepare to reveal an exciting new chapter for Tiger in the upcoming weeks, we look forward to bringing the electrifying energy of matchday at Old Trafford to fans across the globe.”

Meanwhile, Florence Lafaye, commercial director at Manchester United, commented, “Tiger Beer’s dedication to connecting fans globally aligns perfectly with our goal to bring our fanbase closer to the club than ever before. Together, leveraging the power and reach of Tiger Beer, we look forward to creating unique and unforgettable experiences for our fans all around the world, especially those in Asia who are such a vital part of the Manchester United community.”

The partnership is announced ahead of United’s Premier League match against Brentford, where Tiger Beer’s brand will be showcased for the first time in Old Trafford on LED boards within the famous stadium.

Singapore – Formula 1 and LVMH have recently signed a 10-year global partnership. As part of the deal, several of LVMH’s iconic Maisons will be involved in the partnership, including Louis Vuitton, Moët Hennessy and TAG Heuer.

The collaboration will focus on creating unique experiences that blend the excitement of Formula 1 with the elegance and tradition of LVMH’s brands.

LVMH will contribute its expertise through exclusive hospitality, custom events, limited-edition products, and engaging content. The partnership builds on the long-standing connection between LVMH and Formula 1, which dates back to the sport’s early days in 1950.

More information about the partnership will be revealed in early 2025.

Greg Maffei, president and CEO at Liberty Media, said, “LVMH and Formula 1 are two global brands that consistently push the boundaries of creativity and innovation, values core to Liberty Media. We were thrilled to work with one of the LVMH Maisons during the Las Vegas Grand Prix last year, and to now expand our relationship with the Group as they become a Global Partner. The opportunity to scale our commercial arrangements is emblematic of the vision we have for Formula 1 as the business continues to grow its platform. We look forward to working with Bernard and Frédéric Arnault in the years to come.”

Meanwhile, Bernard Arnault, chairman and CEO of LVMH Group, added, “The people, the quest for excellence and the passion for innovation are at the heart of the activity of our Maisons and Formula 1. In motorsport as in fashion, watchmaking or wines and spirits, every detail counts on the path to success. Both in our workshops and on circuits around the world, it is this incessant search to break boundaries that inspires our vision, and this is the meaning that we want to bring to this great and unique partnership between Formula 1 and our Group.”

Stefano Domenicali, President and CEO at Formula 1, continued, “Our sport is founded on the relentless pursuit of excellence, a value that also lies at the heart of LVMH, so I am delighted to announce this historic partnership will begin in 2025. As Formula 1 continues its global growth, attracting new and more diverse audiences, the strength and breadth of LVMH makes it the perfect partner for us to work with as we look to continually enhance the experience of our fans and the heritage of our incredible sport. This is a landmark partnership for both companies, and I would like to thank Bernard and Frédéric Arnault for their vision and commitment to bring this to life.”

Lastly, Frédéric Arnault, CEO of LVMH Watches, concluded, “In recent years, Formula 1 has truly become one of the most desirable sports in the world. It’s a vibrant discipline that echoes a number of values that are very important to us, such as innovation, team spirit and performance. For many years, several of our Maisons have also chosen to invest in Formula 1, whether to create unique experiences or for moments of celebration. With our Maisons and the expertise of our Group, we want to further grow this experiential dimension that Formula 1 provides all over the world. We are only at the very beginning of this partnership, but the seasons that await us promise to be extraordinary.”