Tag: Partnership

Singapore – Syncron, a global intelligent service lifecycle management (SLM) SaaS solutions provider for the manufacturing industry, selects global commercial software company SnapLogic, to provide best-in-class integration capabilities to customers.

This partnership with SnapLogic reflects Syncron’s commitment to enhancing its customer’s experiences and delivering tangible benefits, including reduced implementation timelines and improved returns on investment.

Through SnapLogic, Syncron is empowered to better streamline the integration process for its customers. By leveraging SnapLogic, Syncron can now provide customers with a broader range of integration capabilities, saving significant time and costs that would otherwise be incurred if it had to develop these capabilities internally.

Furthermore, Syncron users can now save more time by removing reliance on technical integration specialists, witness substantial cost savings by transferring critical data from legacy systems and retiring them, generate revenue by democratising access to information via SnapLogic’s pioneering natural language prompts, and gain a competitive edge in generating new revenue streams by streamlining processes and accelerating the creation of new products and services.

Talking about the partnership, Cole Sutter, COO of products at Syncron, said, “We’re thrilled to partner with SnapLogic. The leader in generative integration brings more than 10 years of tested and proven integration capabilities to the Syncron CSX Cloud.” 

“It’s allowed us to not only provide best-in-class integration capabilities to our customers but has also given us the ability to better utilise our partners for implementations and support. With SnapLogic, we expect to see decreased implementation time and increased ROI for our customers,” he added. 

Meanwhile, Jeremiah Stone, chief technology officer at SnapLogic, commented, “We are proud to join forces with Syncron to deliver cutting-edge generative integration capabilities that are a game-changer in the face of economic uncertainties.”

“This collaboration isn’t just about providing best-in-class integration capabilities, it’s about future-proofing businesses and enabling them to thrive in a rapidly changing digital environment. We look forward to working closely with Syncron to not only meet but exceed the expectations of their customers, driving increased ROI and decreased implementation time,” he ended. 

Hong Kong – Chinese catering group Fulum Group Holdings has entered into a strategic cooperation agreement with Sunpark Holdings, an F&B corporation in Japan, to further expand its diversified F&B offerings.

In this new partnership, Fulum Group will introduce multiple of Sunpark’s F&B brands into the Hong Kong food scene. These brands are ‘Takagi Coffee’ that provides specialty coffee and pancakes; ‘Karubi Kazan’ that offers handcrafted barbeque meat rice bowls; and ‘Hachikian’ that specialises in chicken dishes.

The restaurants will be located in the city centre with high foot traffic to attract the younger generation.

With Sunpark already eyeing Hong Kong as its next destination for expansion, its partnership with Fulum will materialise this plan. Meanwhile, Fulum’s cooperation with Sunpark is expected to further diversify the group’s restaurant portfolio.

This strategic agreement is the result of an initiative organised by the Hong Kong Economic and Trade Office (Tokyo) and InvestHK. The Hong Kong F&B Mission aims to business match and network the F&B corporations in Hong Kong and Japan.

Samuel Yeung, CEO of the Fulum Group, said, “Hong Kong people have always favoured Japanese cuisine. Sunpark offers various specialty F&B brands and has decades of experience and insights of the industry, which is what Fulum is trying to achieve with our diversified restaurant mix. We are very excited about this strategic cooperation. Looking forward, we will continue to closely monitor latest trends and hope to introduce more of Sunpark’s brands in hopes of offering even more gourmet options in Hong Kong.

Ken Takagi, CEO of Sunpark, also shared, “Sunpark is committed to bring quality Japanese food at highest level of hospitality from Japan to the world, one store at a time. We are honoured to partner with a strong partner like Fulum Group. This cements our relationship as family.”

Meanwhile, Leo Tze, acting principal Hong Kong economic and trade representative for Tokyo, commented, “Today I am happy to witness the signing of the first deal resulting from this mission, namely this partnership agreement between Sunpark and Fulum. I wish them every success in their business in Hong Kong. I believe this would be the good start and hope to hear more good news amid ongoing partnership discussion of the participant companies.”

Also speaking on the partnership, Alpha Lau, director-general of investment promotion at Invest Hong Kong, said, “When foreign and local players work together, in a strategic partnership like that of Fulum and Sunpark, I believe the synergy will only mean even more opportunities and growth potential for both sides. This partnership is the result of our collaborated programme with colleagues at Tokyo ETO. Going forward, Invest Hong Kong will continue to work with ETOs around the world to assist more Mainland and foreign companies to set up their base in Hong Kong.”

Beijing, China – Following the company’s commitment to inspire brands with sustainable climate communications solutions, global advertising, marketing, and public relations agency Ogilvy has recently entered into a partnership with Tsinghua University’s Institute of Climate Change and Sustainable Development (ICCSD).

With this agreement, the two are expected to advance the international image and profile of the institute by putting ICCSD’s valuable academic research and Ogilvy’s global branding expertise at the forefront of the campaign.

At the same time, they also intend to help corporations across industries leverage data-driven insights to inform their strategic decisions in regard to climate change and sustainable transition.

In particular, Ogilvy will serve as a global brand planning and communications partner, assisting in the conceptualization and establishment of ICCSD’s integrated database, which compiles their extensive collection of data and research. Through this platform, the institute sets forth a commitment to support China’s sustainable development and economic transformation objectives.

Zheng Li, president at ICCSD, commented, “Climate change is one of the greatest threats of our time, and requires urgent action. This cooperation between our Institute and Ogilvy aims to accelerate and facilitate the adoption of sustainable solutions by corporations across industries, through a new type of data platform powered by our world-class research resources and Ogilvy’s branding capabilities.”

Chris Reitermann, chief executive officer at Ogilvy APAC and greater China, said, “We are delighted to enter into this partnership with Tsinghua University’s Institute of Climate Change and Sustainable Development, and are grateful for ICCSD’s trust in Ogilvy. We look forward to leveraging our branding expertise to raise awareness around Tsinghua University’s contributions towards global climate governance and are excited about the prospect of collaborating closely on sustainability-related thought leadership and research projects. 

“Most importantly, we see this collaboration as a fantastic opportunity to bring more visibility towards ICCSD’s research assets, and better support our clients with their sustainable transition ambitions, ” he ended.

China – Global travel service provider Trip.com has announced it has signed a memorandum of understanding (MoU) with the China International Culture Association (CICA) to promote the country’s inbound tourism.

In this new partnership, Trip.com becomes the official partner of CICA for its newest ‘Nihao! China’ campaign. The MoU covers the strategic framework agreement for the implementation of the campaign, including the filming and production of global promotional videos and the digital communication campaign.

As the official partner, Trip.com Group will promote the campaign on its platforms across various markets. Partnering with Chinese cultural centres, tourism boards, and other organisations, it will curate engaging content to showcase specific offerings and services showcasing the unique attractions, experiences, and beauty of China.

Additionally, the partnership also looks into building a service platform for inbound travel and organising activities agreed upon by both sides. Over the next three years, Trip.com Group plans to invest in platform technology, marketing and promotion, and product integration to accelerate the development of inbound tourism in China.

The partnership agreement between Trip.com and CICA aims to foster and promote cultural exchanges and establish friendships between the country and visitors from around the world. It looks to position China as a unique and welcoming destination rich in history and cultural heritage.

Prior to this MoU, several measures to boost tourism were also announced by the Chinese State Council, which include optimising visa and customs clearance policies and increasing international flight capacity and routes to key destinations. The new partnership is expected to further promote the internationalisation of China’s inbound tourism.

James Liang, co-founder and chairman at Trip.com Group, shared, “With the aim of boosting inbound tourism, Trip.com Group will leverage its technological expertise to enhance the ease of access for incoming visitors. Additionally, we will consolidate resources to foster tourism promotion while highlighting the distinctive tourism attractions of China to draw in global visitors.”

Singapore – Leading multi-attraction pass provider Go City has officially signed a memorandum of understanding with Weixin Pay, a widely recognised payment function in the Weixin app, in an event today at the Capitol Kempinski Hotel, Singapore.

Such first-of-its-kind collaboration marks a significant milestone for the two as it will boost the global tourism sector in the country, allowing Chinese tourists to immerse themselves in a wide variety of visiting places across 30+ cities in Go City’s portfolio.

This also includes a three-year joint marketing plan in which both parties will allocate resources to adopt the usage of both the Go City Weixin mini programme and Weixin Pay.

Neville Doe, group chief financial officer of Go City, shared his enthusiasm for this partnership, stating, “This exciting partnership with Weixin Pay is a testament to Go City’s commitment to revolutionising the travel experiences for our customers. We’re incredibly excited to team up with a world-class leader in digital payment solutions to better serve our Chinese customers.

“Our mini program is already enhancing the purchase and usage experience for these customers, and this partnership takes this incredible proposition to greater heights. Together, we’re set to open up a world of fresh possibilities, such as special deals and unique experiences, for these travellers across Southeast Asia and beyond,” he added.

Following this remarkable feat, Etienne Ng, regional director, Southeast Asia for Weixin Pay, commented, “We are excited to collaborate with Go City, a pioneer in the tourism industry. This partnership aligns with our aim to provide Chinese users with seamless and secure payment options, enriching their travel experience in Singapore and the rest of the region, and represents a significant step towards achieving that vision for our users.”

Meanwhile, Dawn Jeremiah, vice president, marketing and e-commerce at Go City, also said that the establishment of Go City last September has already brought exponential revenue growth from Mainland Chinese consumers month after month.

“We’ve seen a 1.5x growth in September and October versus 2019 and a 2x growth this month versus 2019. exponential growth particularly to Singapore, followed by London, Sydney, Bangkok, Oahu, New York, Barcelona, and Paris. This year’s Golden Week saw our pass volume sales grow to 4x, average basket size grow by 25%, and lower refund rates, all compared to that of 2019,” she ended.

For the next few months, this strategic partnership is expected to revolutionise the exploration of Singapore’s top destinations, ensuring affordability, accessibility, and an authentically enhanced experience.

Singapore – Cross-border payments network TerraPay has announced its global partnership with online payments account Maya to empower seamless money transfer services for Filipinos across the globe.

In this partnership, the Maya app will leverage TerraPay’s extensive global network and secure adaptable payments technology to provide its users with a seamless money transfer experience from Korea, the USA, Singapore, and the Middle East.

Maya will now also have the ability to expand its thriving network of customers, promoting global financial interoperability and inclusivity while opening new channels for customers to access convenient and safe payment solutions across borders.

The partnership comes as both companies aim to enhance the customer experience while ensuring the utmost safety and security of transactions, offering faster transfer times, competitive exchange rates, and affordable borderless payment options.

With this newly forged collaboration, Filipinos outside of the Philippines can have more accessible, convenient, and secure international remittances.

Commenting on the collaboration, Ani Sane, co-founder and chief business officer at TerraPay, said, “This partnership aligns perfectly with TerraPay’s mission of driving financial inclusion and revolutionising global borderless payments. By teaming up with Maya, we can serve customers in the Philippines with innovative solutions, empowering them with fast and affordable cross-border payment options. We remain committed to making digital transactions more secure and faster for remitters and customers in the Philippines.”

Khurram Malik, chief operating officer at Maya, also said, “We are pleased to work with TerraPay to make international remittances more accessible and convenient for our customers. Cross-border payments are integral to the increasingly global Filipinos with family or virtual work opportunities overseas. By leveraging the seamlessness of the Maya app, we are making it easier for them to receive money, save, and spend smartly.”

Singapore – In an effort to bolster their communications and storytelling engine, Singapore-based cloud data platform for decisions Human Managed has recently announced its current partnership with communications agency Milk & Honey PR. 

The collaboration intends to appoint a leadership role for the communication agency in organising their press office activities, thought leadership initiatives as well as fostering its brand awareness. 

This is in line with their mission to revitalise the enterprise service model tailored to the current trends in digital businesses that operate with complex data, siloed technologies and legacy architecture. 

As a platform for decision, Human Managed serves organisations of all sizes such as essential services sectors like finance, healthcare, education and government. They also offer outcome driven services, end-to-end accountability, speed and a cost-effective pay-as-you-go flexibility with its modular Intelligence Decision Action (I.D.E. A) platform. 

Following this significant milestone, Karen Kim, CEO at Human Managed, shared her thoughts on this affiliated appointment, saying “As we enhance our offerings, expand our product features and grow our portfolio of customers, we have an equally ambitious communications goal. We needed a PR partner that can translate our expansive products and services into media and customer-friendly messaging as well as build our communications and storytelling engine.” 

“The Milk & Honey PR team really took the time to understand our business, developed a strategy that will nurture our brand and bring the Human Managed story to life,” she added.

Meanwhile, Meilin Wong, partner and CEO at Milk & Honey PR Singapore, commented, “We’re very excited and proud to be supporting a company that puts innovation and impact front and centre of everything they do. We love that Human Managed is all about empowering their customers do better business, an ethos that aligns well with Milk & Honey’s own.” 

Headquartered in Singapore, the self-funded five-year-old tech start-up currently has a team of over forty employees and offices in the Philippines, India, and Hong Kong.

Australia – To embark on another transformative journey, ELMO Software has recently announced its strategic collaboration with It’s Friday, an independent creative agency based in Sydney. In this collaboration, the team is set to introduce a fresh chapter of its brand identity to drive ELMO’s distinctive qualities in the market. 

This move will engage in developing the brand’s new purpose, vision and values including the articulation of the brand’s reasons for their business practices, establishing a robust foundation for the company’s forthcoming phase of growth.

Beyond this strategic collaboration, the brand update also extends to embracing a bold and confident new look to reflect the big, bold changes within the HR community the company serves. This move is pivotal in navigating an increasingly competitive landscape, positioning ELMO as a distinguishable entity poised for a more impactful future.

Speaking about the brand revamp, Kate Jones, chief marketing officer at ELMO said, “The It’s Friday team have led us to a more distinctive and thought-provoking brand. At its most effective, our brand should encompass the perceptions, reputation, and experience that our clients have with us. Our new brand firmly does that.”

Vince Lagana, chief creative officer, and co-founder at It’s Friday said, “The new design system was inspired by all the amazing things that make ELMO a force in the HR world. It reflects the brand’s data and software capabilities in a bold and contemporary way that brings a breath of fresh air to the category.”

Singapore – With the success of the campaign’s first phase, Grab’s regional advertising platform GrabAds, alongside their collaboration with Japanese digital marketing solution provider Media Bank has recently announced the second phase of their tourism campaign for Japan Tourism Agency (JTA). 

For this phase of the campaign, they plan to engage Grab users across both offline and online touchpoints, from in-app ads to fleet car wraps and hangers.

It will be called ‘Discover the Incredible Gems of Japan,’ which highlights the country’s best-hidden secrets such as the picturesque landscapes of Awaji Island, Nagasaki, Hokkaido, and Aso in Kumamoto. 

Part of this project includes an in-app branded challenge, where a lucky winner can have the chance to receive a ticket to one of these incredible destinations. 

Previously, the two had already started the campaign earlier this year by featuring another side of Japan beyond its traditional tourist hotspot which includes scenic hiking trails and historical samurai districts. 

The said the project garnered a strong user engagement across four SEA markets with rates surpassing GrabAds’ regional marketing benchmarks. 

Talking about the success of the project, Patrick Ngan, director at Media Bank Inc. said, “We are delighted to see that the first phase of our campaign, designed for JTA, has resonated positively with travellers in Southeast Asia.”

“The campaign that leveraged GrabAds’ full-funnel ecosystem and hyperlocal insights has been effective in reaching high-value and ready-to-travel individuals across Southeast Asia. We are excited to further deepen our collaboration with GrabAds as we launch the next phase of the campaign that creates awareness of Japan’s secret gems,” he added.

Meanwhile, Dave Yang, regional head of sales and GTM at GrabAds shared, “We are humbled to receive the recognition and support from JTA and MediaBank to continue with the second phase of our partnership. The success of our campaign with JTA reflects the strength of GrabAds’ ecosystem, powered by Grab’s hyperlocal insights and offline-to-online retail media capabilities. The positive results demonstrate the promise of GrabAds as an advertising solution for travel and hospitality brands looking to tap into the Southeast Asia market when it comes to leisure travel.”

“Insights from our 2023 Southeast Asia Travel Insights report tell us that Grab’s high-value audiences remain eager to travel, including to Japan. It’s not too late for brands in the travel category to capitalise on the opportunity with GrabAds,” he ended. 

Following its success, GrabAds and MediaBank are determined to establish a significant stride in the same four markets: Singapore, Malaysia, the Philippines and Vietnam.

Singapore – Following the momentum of a two-year Memorandum of Cooperation (MoC) signed in April 2023, as well as their previous partnerships, experience and travel services platform Klook and the Singapore Tourism Board (STB) have decided to scale up partnership efforts with joint investments of over S$2m to drive inbound tourism to Singapore.

Through this initiative, Klook and STB launched an integrated events marketing campaign to raise awareness of the diverse range of leisure events in Singapore, and will be rolling out a second initiative anchoring on STB’s latest brand campaign ‘Made in Singapore‘.

With a vast array of events to occur in Singapore such as the Tour de France Prudential Singapore Criterium, Jumptopia, ZoukOut, and Singapore Comic Con, Klook introduces unique product bundles to enhance the overall experience and facilitate further discovery to encourage visitors to explore Singapore in a more holistic way, in turn driving strong returns for the local tourism and economy.

For the second initiative, the marketing and tactical partnership between STB and Klook in Southeast Asia will focus on digital content powered by Klook’s network of ‘Klook Kreators’, which are micro and nano content creators and affiliates that aim  to drive engagement and conversion.

By using its Kreator channel to create authentic content, Klook is planning to leverage the power of social media to connect travellers to the best of what Singapore has to offer. From beauty and fashion to food, this digital-led campaign aims to engage and inspire social media-savvy travellers in Southeast Asia to experience the unique local Singapore flavour for themselves.

Talking about the partnership, Sarah Wan, general manager of Klook Indonesia, Malaysia, and Singapore, said, “Singapore has been a key destination leading travel recovery within Southeast Asia, and we’re excited to once again partner STB. We aim to inspire travellers by highlighting how Singapore makes unexpected, diverse and unique experiences possible.”

Meanwhile, Terrence Voon, executive director, Southeast Asia of STB, said, “We are delighted to team up with Klook to strengthen Singapore’s position as a compelling travel destination and leading events hub in Southeast Asia. Our new initiatives aim to drive tourism recovery and highlight distinctive experiences that make each journey to Singapore memorable. They will also complement STB’s new Made in Singapore campaign, which showcases how our city transforms ordinary moments into extraordinary experiences.”