Tag: Paper Moose

Sydney, Australia – In true Hollywood-esque film action, the government-industry partnership organization Ausfilm has released a new film trailer that depicts how one can assemble the ‘perfect’ post-production team across Australia, while doing it remotely.

Titled ‘The Australian Job’ and produced by creative agency Paper Moose, the film focuses on a Hollywood producer and an Aussie ‘fixer’ hatching a plan to assemble the perfect Australian post-production team. Throughout the film, you see a music producer, a color artist, and a VFX artist showcase their work throughout the trailer.

In summary, the film trailer showcases just how easy and financially viable it is to complete post-production in Australia remotely, without global film and TV executives leaving home.

Speaking about the film trailer release, Rachelle Gibson, director of marketing and industry partnerships at Ausfilm, said that the campaign was about changing clients’ perceptions about posting their projects remotely with Australia’s incredibly talented post and VFX studios. She added that through this campaign, they aim to demystify the myriad of screen incentives available across Australia.

“Absolutely every one of the Paper Moose team brought their best game, superb creativity, and good grace and humor during lockdown. Ausfilm and its membership of screen service companies, couldn’t be happier with the campaign,” Gibson said.

The campaign was also made possible by Ausfilm member contributions for visual effects, colour grade, titles, score and sound post-production.

Meanwhile, Jeremy Willmott, creative director, at Paper Moose, commented, “Government incentives and rebates aren’t always the sexiest topic to broach, but what they represent is super exciting. We wanted to show this using the language and tropes of the film industry, and what better way than a thrilling film trailer to demonstrate Ausfilm’s offering and Australia’s great post-production talent.”

The piece was delivered to 5000 high-profile film and TV executives worldwide and includes a bespoke, web-based, screen production tax incentives calculator that both simplifies and showcases the varying incentives Australia offers to attract foreign projects.

Australia – As part of Brighte’s commitment to providing consumers affordable solar, battery, and home improvements, the green financer has launched a new campaign to help Australians bring ‘the sun’ home.

The new campaign, created in collaboration with independent creative agency Paper Moose, aims to boost Brighte’s name among Australian homeowners, building on its new visual identity and brand platform, ‘Bringing Sustainable Home’. 

Featuring the song ‘Brighte Here Brighte Now’, which is a take on the classic by Fatboy Slim, the campaign explores the energy, excitement, and benefits of getting solar for your home.

https://www.youtube.com/watch?v=7PqVGk8bJJI&t=1s

Malini Sietaram, Brighte’s chief revenue and marketing officer, points out that while a lot of Australians want to add solar to their home, reducing both their energy bills and CO2 emissions, they don’t know where to begin.

“Brighte helps you get solar sooner by removing the upfront cost through our 0% interest payment plans and our trusted network of tradies means you can start immediately. We love Paper Moose’s thinking with ‘bring the sun home’, as it shows Aussies how they can shift power back to their homes through the sun and start Brighte here, Brighte now,” said Sietaram. 

She added, “The sun is the perfect fit for us. It’s our brand essence and central to our identity, it shines bright. For us at Brighte, we live for the sunrise and sunset. The possibilities of each new day and the optimism that the future is Brighte.”

Meanwhile, Nick Hunter, Paper Moose’s CEO and founding partner, commented “Brighte is a dream partner for Paper Moose and so helping them on their mission to make every home sustainable has been a personal endeavor for the entire team. And props to eco-minded Norman Cook for the perfect tune to help us all bring the sun home.” 

The campaign adds to the growing line of purpose-led work by Paper Moose, which recently repositioned to ‘The change makers’ and launched the ‘Buy One Give One’ initiative to support innovators working to decarbonize the economy.

Australia – Following the recent launch of Riverina Dairy Co.’s new range of flavor-infused cheeses, the dairy brand has released a new campaign series, aimed at convincing consumers to create an adventure in the kitchen.

The campaign, which is created in collaboration with independent agency Paper Moose, features a series of micro-narratives that highlights the brand’s new range of cheeses by bringing food to life – such as summiting a mountain of basil pesto fetta and hiking across spicy jalapeno halloumi slabs, among others. 

Riverina said that each spot was filmed entirely in-camera, utilizing miniatures of varying scales coupled with sound design to transport the viewer’s imagination to intrepid culinary scenarios.

Karen Prebble, the head of marketing at Riverina Dairy Co., shared that they needed an agency partner that understood the importance of standing out from the crowded dairy aisle while growing their category at the same time. 

“Paper Moose was the perfect fit to bring our fresh-thinking new fetta and halloumi range to life,” said Prebble. 

Jeremy Willmott, Paper Moose’s creative director, commented, “What better way to showcase Riverina’s ‘daring’ range of flavored cheeses than a daring miniature adventure set atop your dinner. Who says you can’t play with your food?”

The campaign has already rolled out on 1 November across online, social, and print, as well as retail.

Sydney, Australia – Creative agency Paper Moose’s latest ad pitch depicting the theme of encouraging the public to get vaccinated against COVID-19 has won against Analogue Folk with a score 4-0 in favor of Paper Moose, in the Australian TV series ‘Gruen’, following the series’ return, as featured on the program segment ‘The Pitch’

‘Gruen’ is an Australian TV series currently airing on the Australian channel ABC which focuses on advertising. Part of that TV series is the segment ‘The Pitch’, where two competing marketing or advertising companies create an advertisement for an ‘unsellable’ product.

On the new ‘The Pitch’ segment, both agencies were asked to create an advertisement encouraging Australians to get vaccinated against COVID-19, a topic that dominated the show.

For Analogue Folk’s part, they produced an ad asking why people ignore those they care about, but listen to strangers on the internet spreading misinformation. However, Paper Moose’s ad utilized a high-pressure situation to explore the current issue of skepticism towards COVID-19 vaccinations, where in fact millions of lives currently depend on it.

The ad depicted a man having an allergic reaction but asking questions about the EpiPen he is being administered as he struggles. The ad then ends with a message ‘science has our back’ and to get the vax.

Commenting on the ad execution, ‘Gruen’ panelist and Australian businessman Russel Howcroft stated, “The first commercial from Analogue Folk, I think that was really well made. However, the insight from Paper Moose, in particular the idea that the brand matters, when there’s a bigger thing at play, it really appealed to me enormously.”

Fellow ‘Gruen’ panelist Sunita Gloster also agreed, stating that ‘[Paper Moose’s ad] felt more cohesive and I think it addressed one of the barriers in a way that didn’t get your back up.”

Speaking as well in agreement with Paper Moose’s ad execution, panelist Todd Sampson commented, “I think there was one clear winner there, and it won. I thought that to take one of the big concerns that anti-vaxxers have, and then to dramatize it in that way – by the way I thought they could have gone serious or funny with it, both would have been powerful – I thought the second one [Paper Moose] was much better.”

This is the third season in a row that Paper Moose has taken victory, with a draw the year before.

Australia – Financial services company in Australia, Brighte, has awarded its creative mandate to independent creative agency Paper Moose. The move comes after a competitive pitch that included Clemenger BBDO Sydney, VCCP, and Banjo.

Brighte offers financing and zero-interest payments solutions for the installation of solar panels, batteries, and air conditioning, as well as lighting equipment. Last year, the company secured AU$100m in a Series C funding which will be used in enhancing its solutions. 

As part of the creative mandate of Paper Moose, the agency will help in bolstering the fintech’s presence in the consumer space. This is the first engagement between the two.

Malini Sietaram, Brighte’s chief revenue and marketing officer, commented that it is refreshing to work with an agency that’s anchored in strategic thinking and committed to a sustainable tomorrow.

“Paper Moose’s ‘Buy One, Get One’ program shows we have a shared purpose in tackling Australia’s transition to renewable energy — these guys walk the walk. We want all Australian homes to be sustainable, and Paper Moose will play a big part in driving this change,” said Sietaram. 

Paper Moose recently pivoted its brand positioning to ‘the change makers’ and with this, a new sustainability-focused initiative called ‘Buy One, Give One’ which aims to support companies working to decarbonize the economy. 

Nick Hunter, the CEO and founding partner of Paper Moose, shared they are thrilled to be working alongside Brighte on their foray into the B2C landscape.

“Our two companies share so many values – from a start-up spirit, to genuinely wanting to make a positive impact. As a nation we need more companies like Brighte, so we’re here to do all we can to help it thrive,” said Hunter.

Within its sustainability advocacy, Paper Moose has also recently launched carbon-neutral telco, felix, through releasing a power ballad, aimed at encouraging efforts in cleaning up the marine environment.

Australia – The University of Technology Sydney (UTS) has partnered with independent creative agency Paper Moose, to launch their new 360 video tour of its innovative Sydney CBD campus, aimed at attracting both international and Australian students.

UTS said that the campus has recently been transformed through over AU$1b City Campus Master Plan, which has delivered new landmark buildings, refurbished facilities, and created sustainable, state-of-the-art learning, teaching, and research space.

The platform was specifically designed to appeal to prospective students from anywhere looking to study at any level. 

In addition, the creative and non-binary tour guide avatar was specifically tailored to have the broadest cultural appeal and personify the UTS brand through their young and dynamic look-and-feel.

Christina Miebach, the international marketing manager at UTS, said that their purpose-built facilities, future-focused approach to learning, and inspiring community of students and staff is what attracts lifelong learners to UTS. 

“We hope that this 360 experience showcases our unique value proposition and helps build connections in an increasingly digital and ever-changing world,” said Miebach.

Meanwhile, Nick Hunter, Paper Moose’s executive creative director, commented, “We love playing in the VR/360 video space and we always get goosebumps when a job like this comes our way. The key here was to create the best UX experience possible to deliver a refreshingly simple tour experience that any user could immerse themselves in.”

The tour is guided by the jade-haired and 3D-rendered Alex. It offers a slightly gamified experience through a choose-your-own-adventure narrative tailored to the user’s academic interests. Users will be in a completely 360-degree environment, encompassing 17 scenes and nine faculties and schools, with interactive hotspots and free-roam mode included throughout.

Behind the scenes, the platform itself is largely custom-coded to deliver superior performance, seamless streaming, and smooth scene transitions with minimal loading screens — even on slower connections anywhere in the world.

Australia – In celebration of World Environmental Day which was celebrated on 5 June, felix mobile, a strongly-committed environmental-conscious telecom in the country, has put up a mural painting in Melbourne that is very much like a tree – using paint that absorbs CO2 emissions. 

Felix mobile is a telco startup that is certified carbon neutral and is powered by 100% renewable electricity. To double down on its support for the environment, it has made its mission to plant one tree for every active customer in a month.

Done in collaboration with hybrid creative agency Paper Moose, the mural is the centerpiece of felix mobile’s new national campaign, building off its brand platform – ‘The Plan With A Bigger Plan’.

The mural is painted with CO2 absorbing paint made by paint manufacturer Graphenstone. It absorbs as much carbon dioxide as what a mature 250kg tree does in six months. The paint also emits ultra-low levels of volatile organic compounds (VOCs) compared to traditional commercial paints.

Kelly Rollason, the head of sales and marketing at felix mobile, said that they are proud to show the industry that by minimizing your impact on the planet, you in turn are able to maximize brand loyalty. 

“A billboard that consumes CO2 like a tree was the perfect execution to complement our existing efforts as a mobile provider that puts people and planet first,” said Rollason.

Meanwhile, Paper Moose’s Creative Director Jeremy Willmot, said, “It’s so rewarding to partner with a brand that’s not only committed to neutralizing their environmental impact, but are eager to embrace innovative new ways to do it too.”

Furthermore, the telco has announced its commitment to planting an additional 25,000 trees, in aid of their larger goal of 1 million trees planted.

The new campaign follows Paper Moose’s announcement on its imperative to work with more sustainable brands, with its goal to drive a positive and lasting change in the economy. Through a new program for clients, the agency will be donating time and creative resources to selected organizations that are on the mission to decarbonize the planet.

Australia – To celebrate its 10th year anniversary this year, independent creative agency Paper Moose in Australia has launched its first-ever initiative for its clients called ‘Buy One, Give One’, which aims to drive a positive and lasting change in the economy.

Through the ‘Buy One, Give One’ program, the agency will be donating time and creative resources to selected organizations that are on the mission to decarbonize the planet. This will help them tell their story, have a greater impact, and raise public consciousness. 

All beneficiaries are hand-picked by the agency. An example of an organization Paper Moose is hoping to help is deep tech company Vow Food, which is working to create cultured meats that do not harm the environment. 

Paper Moose’s CEO and Co-founder Nick Hunter shared to MARKETECH APAC that the name and idea of the initiative are not new ones but have been repurposed from other categories and sectors and hopes it’s a simple name that explains what it does on the tin.

“The world has changed and consumers in 2021 expect more from brands. Our impact on communities and the planet is being felt everywhere and people are looking to brands to fix the problem. As part of our new direction, we want to also help facilitate and accelerate that change,” said Hunter. 

Meanwhile, James Sykes, the head of strategy at Paper Moose, commented that the creative industry has helped businesses sell stuff for a long time, but today that same creativity needs to help new technologies flourish, and inventive Australian companies showcase what they’re doing. 

“Our client’s success remains our number one job but it’s time for our agency magic to accelerate deployment of the technologies that will save us,” said Sykes.

Earlier this month, Paper Moose announced the appointment of Sykes as its new head of strategy who is tasked to boost the creative agency’s overall strategy.

Australia – Independent creative agency Paper Moose in Australia has appointed James Sykes, former marketing director of beverage company Nexba, to be its new head of strategy.

Sykes brings with him 15 years of experience working with communications company WPP’s European creative, design, and media agencies. He has also previously worked as the director of management consulting firm GET Strategy Consulting Australia, and the chief marketing officer for beverage company Beam Suntory APAC and Latin America. Sykes’ talent was recognized in his works with bourbon whiskey brand Jim Beam and whiskey brand Canadian club, which deems to be Australia’s staple brands.

In his new role, Sykes will be leveraging his veteran experience in both agency and client-side. He will also be bolstering the agency’s overall strategy.

Sykes shared that his bent was always spotting the ideas that make a difference and driving them home, striking a degree of risk that works for everyone.

“Moose is a decade-long example of how I always imagined agencies should be, but never quite materialized. Moose is all scrum, no silo, with production, tech build, and design under one roof. It shortens the distance between idea and reality, so it feels like coming home to a renovation I never quite finished,” said Sykes.

Meanwhile, Nick Hunter, the CEO and co-founder of Paper Moose, commented that having a strategy expert like James is incredibly exciting. 

“His wealth of experience across business strategy, comms strategy, and new product development is a thrilling complement to our creative offering and I’m very much looking forward to him sharpening all aspects of our strategy even further,” said Hunter.

Just recently, the agency has announced the appointment of its two new creative directors for the creative department, namely Jeremy Willmott and Kate Holdsworth.

Australia – Independent creative agency Paper Moose in Australia has appointed two new creative directors to boost its creative department’s conceptual creative capabilities.

The new creative directors are Jeremy Willmott, former creative director at advertising agency The Hallway, and Kate Holdsworth, former senior copywriter at Paper Moose.

Willmott brings with him 15 years of experience working at some of London’s best digital and integrated agencies. He has previously worked as the creative director at The Hallway for clients such as ANZ, Google, and Dexus.

Meanwhile, Holdsworth joined Paper Moose two years ago and was a key player in helping Paper Moose transform into the full-service creative agency it is today. Her promotion comes after leading winning pitches and campaign work for clients including telco felix mobile, tea and coffee producers Bushells, and alcohol delivery service company Jimmy Brings, as well as environment protection regulator EPA, and the University of Technology Sydney. 

Furthermore, she has also worked at marketing company M&C Saatchi and creative agency Special Group Australia, where her work has been recognized at shows including Cannes and One Show.

In their new roles, both Willmott and Holdsworth will be responsible for building the creative department and pushing for effective, purposeful, and engaging work.

Paper Moose’s CEO and co-founder Nick Hunter shared that it has been an exciting decade for them of constantly evolving and reinventing how they can affect change through purpose-driven advertising. 

“I am thrilled for Jeremy and Kate to be leading the creative output at this critical junction in the company’s evolution, bringing with them a wealth of experience that reflects the creative and production hybrid approach we are finding incredibly effective for our clients and partners,” said Hunter.

Just recently, the creative agency has also announced other new hires in the creative department, namely Lucy Walker, the new creative services director,Katie McIntyre, the new art director, and Pete Saladino, the new copywriter, as well as Jason Fidel, the new junior designer, and the promotion of Georgia Shillington as the new design lead.