Tag: Ogilvy

Singapore – Advertising firm Ogilvy in Singapore has announced that over 20 people has been hired by the firm to beef up its creative department. This follows the firm’s recent growth from more than 25 pitch wins across categories such as technology, retail, financial services, and healthcare.

According to an Ogilvy spokesperson, the roles are a mix of integrated, conceptual, content and experience creatives and craft specialists.

The new hires are namely Bruno Andrade, Cheong Wen Xuan, Chun Sim, Clara Wong, Dana Lim, Dinah Nordin, Faith Low, Izz Bachtiar, Jamie Lim, Jerome Toh, Joseph Lim, Julia Batrisya, Maggie Michella, Rachel Chew, Sandra Tan, Sonali Ranjit, Toan Mai, Troy Lim, Winnessa Ho, Zac Tan, and Zi Wei.

Chris Riley, chairman of Ogilvy Singapore and Malaysia, said that the new hires will elevate the firm’s focus on integrating their skills in creative concept, design craft and content services all under single leadership, adding that they are well-placed to partner their clients with their growth objectives.

“As we emerge from the worst of the pandemic, we have seen an eagerness from our clients to accelerate their marketing transformation and related ambitions. The significant investment in our talent ensures we have all the creative firepower required to drive [a] bigger and bolder creative impact for our client’s customers, communities and importantly the environment in which they operate,” Riley stated.

Meanwhile, Nicolas Courant, chief creative officer at Ogilvy Singapore and Malaysia, commented, “This is an exciting time for us as creative energy is at an all-time high. Our client partners want to make a difference and they know they can only do it by connecting with their audiences in more meaningful ways. For us, it’s the opportunity to continue building a unique creative company that combines creative thinking, tech, data, content and commerce and become the most trusted partner for brands.”

Kuala Lumpur, Malaysia – Creative network Ogilvy in Malaysia has appointed former chief creative of Ogilvy Indonesia Adrian Miller as the new chief creative in Malaysia, effective 1 January, 2022.

In his previous role at Ogilvy Indonesia, Miller has been instrumental in client growth for the office in addition to mandates from key clients such as Nestlé, Unilever, Mondelēz, BP, and new business wins including Pizza Hut and World Food Programme.

Miller will work closely with Nicolas Courant, chief creative officer at Ogilvy Singapore to ensure both markets work together to capture the many creative opportunities presented by their network clients who operate in both markets. This is part of the overall integrated strategy of Ogilvy, and the importance of their creative leadership positions to scale their services across The Straits.

Nizwani Shahar, chief executive at Ogilvy Malaysia, said, “I’m just thrilled to see Adrian’s return to Malaysia. This is a game-changer for us. It’s not often you see local talent with unrivalled international experience at the helm, and the creative reputation to really set the standard for the market moving forward.”

Speaking about his appointment, Miller commented, “The last three years at Ogilvy Indonesia have been an incredible experience. The growth and transformation we’ve been able to achieve as a team is testament to putting work first. When it comes to my new position in Malaysia, my game plan is the same: win with work. I’m extremely bullish about the creative possibilities. Partnering with Niz to help take Ogilvy Malaysia to the moon is the one and only aim.”

Meanwhile, Ogilvy Indonesia’s creative leadership will be announced in due course. In the interim, Peter Hibberd, executive creative director, together with senior creative directors will lead the charge, as a newly formed creative council mentored by Reed Collins.

B Ramanathan, group chief executive at Ogilvy Indonesia said: “Adrian has been one of the key architects of Ogilvy Indonesia’s transformative growth over the last three years. Big ideas and modern output has fuelled our top client partnerships like Nestlé, Unilever, Mondelēz. He has also been instrumental in many of our new business wins. Of course, we are sad to see him leave. But we are enormously proud to have been part of his Ogilvy journey, and even more grateful for the creative leadership he has put in place with our new creative council.”

Furthermore, Reed Collins, chief creative officer for Asia at Ogilvy, commented, “Adrian is a big reason why our Jakarta office has improved greatly during his tenure. I have no doubt he will bring the same energy and commitment in driving even greater outcomes for our clients in Kuala Lumpur as he returns ‘home’ to Malaysia.”

Malaysia – Creative agency Ogilvy in Malaysia has just announced the appointment of Debdan Banerjee as the new head of integrated strategy. 

Banerjee brings with him 21 years of work experience on both the agency and client-side. Prior to joining Ogilvy, he worked at Entropia and spent a large part of his career at Leo Burnett as a business strategist. In addition, Banerjee has worked with brands such as Petronas, Tenaga Nasional, AIA, and Dutch Lady, as well as Samsung, and YES! Mobile, among others.

Ogilvy Malaysia said the appointment is part of its wider transformation agenda, and through the new appointment,  Banerjee will be acting as the ‘membrane’ between business, brand, and digital strategy. He will also be leading the office’s strategy department, ensuring strategic integrity and effectiveness across all clients and capabilities.

Jason Hill, Ogilvy’s chief strategy officer for Singapore, said that Banerjee will be ensuring that they deliver brand impact and effectiveness through the integrated strategy enablement team. 

“Not only to ensure we can deliver on the business and brand needs of existing and new clients but also to broaden our strategy purview to include aspects of experience which would include digital marketing, commerce, personalization, and more. To do this, Debdan will be working with our extended strategy team in Singapore and the rest of the Strategy Community in our network.”

Meanwhile, Nizwani Shahar, Ogilvy Malaysia’s chief executive, said, “We continue to position commerce, agile content, and data-driven marketing at the center of our offering, backed with the talent and creative firepower that produces results for our clients,” said Shahar.

Ogilvy Malaysia has also announced two recent hires, namely, Alicia Yap, the new executive group director, and Moheeta Tamrakar, the new director of experience and social.

Bangkok, Thailand – Charoen Pokphand Group (C.P. Group), which deems to be the largest conglomerate company in Thailand, has just unveiled its newest campaign, following the film ‘Gratitude’ launched by the brand in 2018. 

C.P. Group holds eight business lines covering 13 business groups. Its three core businesses are in agro-industry and food, retail and distribution, and media and telecommunications industries.

The over 6-minute ad, which is created in partnership with creative agency Ogilvy Thailand, is a heartfelt bid by the brand to reflect its belief in the importance and origin of gratitude – a primary cultural value among Thais.

C.P. Group believes that the value is essentially formed in the family and then spread into the wider society as a crucial quality for success and growth.

Titled, ‘Beautiful Run’, the brand film captures the story of a young disabled girl who runs a marathon to earn much-needed money to support her father’s medical expenses. She represents the people who lack almost everything but know the value of family and try their best to look after them. Her gratitude towards her father results in her winning the marathon – making the impossible possible.

Ogilvy Thailand’s Creative Director Panu Meepaibul shared that their research revealed that today’s busy lifestyles and challenging circumstances can result in some values being forgotten. 

“We want people to see the possibilities of how gratitude can have a positive effect on their lives. This film aims to illustrate that gratitude can really make miracles happen,” said Meepaibul.

Singapore – Creative agency Ogilvy in Singapore has announced the promotion of Anggie Aprillia, former account director, to now assume as director of content. 

Aprillia first joined Ogilvy Jakarta in 2013 before transferring to Singapore in 2016, where she joined the social and content team, focusing on content strategy, execution, and delivery. She has led some of the agency’s highest-profile accounts including HSBC, Unilever, Prudential, and Changi Airport, as well as Moet Hennessy SEA. 

As part of her new role, Aprillia will be leveraging Ogilvy’s creative talent, partnerships, and delivery framework to help clients respond to changing market forces and consumer needs at speed. She will be reporting directly to Nicolas Courant, the local chief creative officer, and Amir Mireskandari, the SEA chief delivery officer.

Aprillia shared that effective content delivery in moments that matter most to consumers is the spine of the total brand experience, as it helps connect physical, digital, and virtual touchpoints to provide relevant experiences that spark interest and inspire interaction and transactions. 

“We have a razor-sharp mission to improve return on engagement and content marketing ROI for our current and future clients,” said Aprillia. 

Meanwhile, Mireskandari commented that Aprillia represents one of the first of many critical roles they are looking to establish in this space as they continue to see tremendous growth in their content services offering. 

“Anggie will attract, hire, and grow the right mix of skills, expertise, and experience as we scale our content capabilities and provide relevant and connected experiences to enable and support sustainable growth for our clients’ brands and businesses,” said Mireskandari.

Jakarta, Indonesia – Pizza Hut in Indonesia has appointed creative agency Ogilvy in the country as its integrated above-the-line (ATL) and digital agency, which includes social, following a competitive multi-agency pitch.

The appointment will see Ogilvy drive strategic communications efforts across both the restaurant and delivery business, to position Pizza Hut as a leading restaurant chain in Indonesia.

Steven Christopher Lee, CEO of Pizza Hut Indonesia, said, “We have experienced the strength of the partnership with Ogilvy globally, and we believe Ogilvy Indonesia is a valuable local partner for Pizza Hut Indonesia which will help us achieve even greater success. Through this partnership, we hope to further our market leadership in the country.”

Meanwhile, B. Ramanathan, group CEO of Ogilvy Indonesia, commented, “We are honored to have been selected as a key growth partner by Pizza Hut Indonesia, whose food and service offering has delighted Indonesian palates and hearts for decades. We look forward to bringing the best of Ogilvy’s modern marketing solutions into supporting the next phase of growth for Pizza Hut’s restaurant and delivery business.”

The engagement which kicked off in December will see new campaign launches early 2021.

In October last year, the delivery business of Pizza Hut Indonesia has also announced its creative partners for its programmatic campaigning, GroupM’s Mediacom and Xaxis.

Singapore – Singapore dog food brand Furry’s Kitchen’s main value proposition is high quality, fresh, and human-grade dog food, and in its latest marketing stunt, it went out of its way to prove just that. 

In collaboration with creative agency Ogilvy, Furry’s Kitchen enlisted the culinary prowess of celebrity chef Justin Quek to conceptualize a 3-course degustation meal using none other than Furry’s Kitchen’s products, to be put to the ultimate taste and quality test with some of Singapore’s top food influencers. 

The results were just as Furry’s Kitchen expected – not knowing it was dog food, all of the invited influencers loved the dishes and gave their own favorable comments.

Food influencer Sihan Lee described the food as “velvety” in texture and even likened the experience to that of her grandma’s cooking. 

Another food blogger Alain, who goes by the social media name “Alainlicious,” although could not make out the ingredients, commented the food to have “a lot of surprises and a lot of layers.” 

Founder of Furry’s Kitchen Stephen Chua said, “This experiment challenges the perception that food for dogs tastes unpleasant and is made with undiscernible ingredients and preservatives unfit for human consumption.”

Furry’s Kitchen prides itself on delivering dog food that is without preservatives and additives where ingredients are said to be sourced from the same suppliers of restaurants in Singapore. 

Chua added, “Just like how we love to indulge in a delicious meal and feed ourselves and our loved ones with only the best ingredients possible, our furry friends deserve the same and can enjoy the same quality and freshness in their diet.”

Explaining further the experiment, Chef Quek said, “As with any social experiment, we had to keep certain variables under wraps to ensure the most unbiased results. We wanted to know if by removing the negative perception of dog food, we would discover that human-grade food made for dogs could taste both delicious and nutritious too.

“The dishes the food influencers enjoyed have all been taste-tested and quality-checked by me personally. You have my word that I only serve my guests food that I believe in, and food that meets my standards,” he added.

Furry’s Kitchen assured in a press release that participants of the experiment were informed thereafter, where participants understood that ingredients were sourced from the same Singapore Food Agency (SFA)-certified suppliers used by Singaporean restaurants.

Manila, Philippines – The Dove brand in the Philippines, together with the Filipino arm of global creative agency Ogilvy, didn’t pass up on the world’s celebration of mental health in October, leveraging its brand on women empowerment to cook up an inspirational ad on Instagram stories.

The Instagram story mimics peoples’ usual scrolling on a Facebook feed showing posts from different women. The ad pauses mid-story to simply show a black screen, allowing for the viewer’s face to reflect on her phone.

An encouraging voice in the background says, “Take this time to take a look at yourself.”

“To appreciate your eyes, your nose, and lips; every detail you may have overlooked,” it would continue.

Ogilvy said over three million came across the story. Marketing Director for Dove Ann Esteves also shared that the Blackout Mirror initiative registered an ad recall lift of 6.59%, exceeding benchmarks of both manufacturer Unilever Philippines and the local industry.

“It served as a powerful reminder to look at yourself with care. The people behind the brand is determined to continue its efforts to help address self-esteem issues with education and tools for parents, mentors, and youth leaders,” said Esteves.

Thailand – Colgate has released a new campaign in Thailand for Colgate Total, its high-performance toothpaste product, where the ad spotlights “greatness,” featuring professional climber and Academy Award-winning documentary director Jimmy Chin.

Titled “Made for Greatness,” the campaign comes after Colgate’s recent release of the #SmileStrong campaign in various markets such as ANZ, Philippines, and in Malaysia, where it has been locally adapted as #SmileStrongBersama, where Bersama means together. The said campaign displayed the main theme of optimism amid challenges and prejudices in life.

For the current one, Colgate has decided to move to feature the message of “greatness,” matching the extra hardworking anti-bacterial formula of its Colgate Total. 

https://youtube.com/watch?v=vSWCjfAxt24

Chin is known for his numerous climbing expeditions in different countries such as China, Pakistan, and Nepal. In 2019, his documentary chronicling a rock climber’s journey won the Academy Award for Best Documentary Feature.

Displaying the brand’s color palette of Red and White, the ad shows Chin attempting an arduous mountain. In the middle of the climb, he is seen taking a break and refreshing using Colgate Total. 

The creative brain behind the campaign is Red Fuse, global communications company WPP’s integrated global team for Colgate-Palmolive. 

The campaign will be progressively rolled out across Singapore, Malaysia, Australia & New Zealand within the next few weeks.

Colgate’s Regional Marketing Director Lyndon Morant said, “Now, more than ever, people have a stronger resolve when it comes to the world becoming a better place for all. This campaign really shows a turning point – not just for Colgate Total – but for the category as a whole that we can move into a broader, richer territory to connect with people in a way that our category hasn’t done before. Greatness is about demanding more every single day, and that’s the exact attitude we bring to Colgate Total.”

Outside of the film, the campaign also includes integrated communications across out-of-home, digital & eCommerce, and in-store displays.

Kuala Lumpur, Malaysia – Colgate, alongside creative agency Ogilvy Malaysia, has launched an inspirational brand campaign titled #SmileStrongBersama, championing positive change within the community particularly during uncertain times.

The campaign, where Bersama means together, features “champions of optimism” CEO of social enterprise Biji-Biji Initiative Juliana Adam, CEO and Founder of YouthsToday.com Jazz Tan Yee Mei, Founder and Executive Director of Refuge for the Refugees Heidy Quah, and Bunga, an up-and-coming Hijabi rapper and musician in Malaysia.

In the ad, each of them says a statement of “When they say…,” sharing judgments experienced within their advocacies and capping it off with the campaign’s chorus “…I smile.”

Marketing Director of Colgate for Malaysia Amanda Klemm said the brand desires to celebrate those who choose to smile in the face of corrosive pessimism. 

“When faced with uncertainty and negativity, everyone has a choice. A choice to back down to fear or helplessness or to choose to let your positivity shine through. One of the ultimate expressions of optimism is a smile. The power in a smile can change the trajectory of someone’s day, it can elevate the mood of a room, it can create uplifting energy,” said Klemm.

Meanwhile, Ogilvy Malaysia Chief Executive Nizwani Shahar said, “The harsh reality of the unforeseeable future has left Malaysians anxious and lost. But some people have smiles that are strong enough to inspire the community. Creators, doers, and game-changers who lead with optimism and harness the power of a smile to promote change. We want to tell their stories to the Malaysian people and invite them to join our efforts and #SmileStrongBersama and spread positivity throughout our communities.”

The campaign was created in partnership with Red Fuse, the integrated global team of communications agency WPP, dedicated to Colgate-Palmolive.

The campaign will showcase long-form content for each of the “champions,” along with integrated communications across TV, digital, in-store, e-commerce, and public relations. In addition, a “Donate a Smile” web platform will provide a means for people to make a change together with the #SmileStrongBersama champions. A dedicated Instagram filter has also been rolled out to “capture smiles” and encourage users to share on their Instagram stories. For every 5 smiles collected, Colgate will send a “Box of Smiles” to the marginalized communities and refugees of Malaysia.

The campaign runs from 27 October 2020 onwards as a continuous and enduring multi-year campaign.