Tag: Ogilvy
Melbourne, Australia – Football Australia has rolled out a new campaign reviving the ‘Til it’s Done’ mantra to rally the terraces behind the CommBank Matildas as they build towards the AFC Women’s Asian Cup 2026 on home soil. Developed by Ogilvy, the hero film pairs Australia’s unofficial anthem...
As part of the initiative, Nestlé MILO is featuring athletes from sports such as sepak takraw, jujitsu and pencak silat on its product packaging for the first time.
This is consistent with a broader company drive toward efficiency and simplification amid ongoing industry headwinds.
Singapore — Ogilvy Group Singapore has appointed Shirley Tay as its new chief executive officer, effective January 1, 2026. In her new role, Tay will oversee unified business operations across Ogilvy Singapore and Grey Singapore. While both agency brands will continue to operate independently,...
Taiwan – McDonald’s has teamed up with Ogilvy Taiwan to launch a new breakfast campaign that reintroduces Fei Yu-Ching’s iconic ‘Goodnight Song’ as a gentle reminder for consumers to sleep earlier and wake up in time for breakfast. Titled “Goodnight, See You for Breakfast”, the initiative encourages...
Indonesia – Ogilvy Group Indonesia has appointed Kapil Arora as its CEO, with the role taking effect on January 1, 2026. Arora has been with Ogilvy for 24 years, spanning five offices, and has held leadership positions across clients and operations, including leading the Vodafone business in India, the...
India – On October 24, the world of advertising lost one of its greatest storytellers. Piyush Pandey — the man who gave Indian advertising its authentic voice — passed away at the age of 70. Ogilvy, the agency to which Piyush devoted more than four decades of his life, announced the passing of its legendary...
The campaign, which introduces characters Bev and Barry, aims to redefine how consumers view storage—from a practical necessity to an enabler of fuller living. It will run across TV, YouTube, outdoor, radio, digital, and in-store channels in both markets.
She will lead the Ogilvy Network ANZ across its full range of capabilities, including advertising, PR, social and influencer, customer engagement, consulting, and health.
United States – IBM has rolled out a new brand campaign, “Let’s create smarter business”, highlighting its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility. Developed with Ogilvy, the campaign reflects IBM’s long-standing focus on innovation and...
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