Tag: Nielsen
Singapore – Nielsen has appointed Matty Lin as APAC regional sales leader within its commercial organisation, with the executive based in Singapore. Lin brings nearly two decades of experience across global markets, with a background in building and managing commercial teams and scaling operations across...
Manila, Philippines — A recent nationwide survey on rural audiences has revealed that Filipinos living outside major cities are increasingly connected online while continuing to engage with traditional media such as radio and television. According to the study conducted by Nielsen, the findings show...
Jakarta, Indonesia – Unilever has retained its position as Indonesia’s top advertiser in the first half of 2025, according to new data from Nielsen Ad Intel, as the nation’s advertising landscape sees fresh momentum from fast-growing service sectors. FMCG leaders Wings and Mayora followed closely behind,...
Australia – Nielsen has partnered exclusively with sell-side advertising technology company PubMatic to introduce its audience segments to advertisers and agencies in Australia and New Zealand for the first time. Under the partnership, more than 10,000 Nielsen audience segments will now be available...
This increase of more than 1,255 million baht, period-on-period, echoes a predicted rise in ad budgets, which shows that 82% of the region’s marketers expect bigger ad budgets in 2024 – a significant jump from 56% in 2023.
Through the service expansion, the agreement between Nielsen and Google will integrate the YouTube CTV measurement service, inclusive of co-viewing, into Nielsen ONE Ads to measure audiences in these markets.
Nielsen is providing cross-platform metrics on which media buyers and sellers can transact.
Nielsen has released new data to list the most influential players on Instagram, with all of the listed players to play at the FIFA World Cup 2022.
The report by Nielsen also found that media spend often needs to be higher to break through and drive returns.
The study from Nielsen is despite the fact that the survey noted that 69% of marketers believe first-party data is essential for their strategies and campaigns.
