Tag: Mobile advertising

Singapore – More consumers in the Asia-Pacific are doing their holiday shopping on their mobile devices, a new survey from mobile advertising AdColony shows.

Indonesia, the Philippines, and Thailand have the highest share of consumers that prefer to make purchases on their smartphones, as the majority of the country respondents clocked 94%, 93% and 91% respectively. 

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AdColony infographic of mobile shopping in the Philippines

Respondents from Thailand (88%), Malaysia (86%), and the Philippines (84%) stated they prefer to shop in-app rather than use a mobile browser. On average, APAC shoppers showed 73% majority of showing the same consumer behavior. 

Purchases related to seeing an advertisement online are also relevant to the majority of APAC consumers, as Indonesia (92%), Malaysia and the Philippines (89%), and Singapore (85%) showed majority of such behavior.

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AdColony infographic of mobile shopping in Malaysia

In terms of what matters most for consumers’ shopping experience on mobile devices, an average of 52% said that easy payment process matters, as evident by the majority of respondents from Thailand (60%), Indonesia (59%), the Philippines (55%) and Malaysia (54%).

Japan (50%), Australia (53%) and Indonesia (56%) said that gifting this holiday should be done via shipping the gift directly to the receiver, while Malaysia (58%) and Thailand (52%) said that they will do the exchange gifting after the gift shipment has arrived.

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AdColony infographic of mobile shopping in Singapore

Meanwhile, online ordering, accompanied with concurrent home delivery still ranks as the top choice of shopping for today’s APAC consumers, garnering an average of 85% of all the respondents. Also, 55% of the respondents state that better deals are the prime reason why they shop online, evident by consumer behavior from Malaysia (70%), Singapore (62%) and Thailand (56%).

Sydney, Australia – Mobile advertising company Adludio is expanding its presence to the Australian market by forging a new partnership with ad-tech company Inskin Media, bringing Adludio’s ad unit accessible for Australian marketers.

Adludio’s services revolve around interactive mobile advertising that helps users engage in ad campaigns. This then allows marketers to collect anonymous audience engagement data, which is then fed to Adludio’s algorithm to deliver high engagement rates across mobile devices.

On the other hand, ad-tech Inskin Media focuses on providing multi-screen display advertising. Itmerges design and technology to promote clientele ad campaigns across online publishers and websites, which scopes under the umbrella of mobile advertising.

“This partnership with Inskin Australia is a testament to our constant evolution and development of Adludio in the APAC region. Through this partnership with Inskin, we’ll be able to present innovative Australian advertisers with a more robust offering to engage mobile audiences in the region,” Adludio CEO and co-founder Paul Coggins (left of banner picture) said.

For Inskin Media APAC General Manager Georgia Woodburne (right of banner picture), the recent deal means bringing more opportunities to Australian marketers to create more immersive ad experiences for their mobile audiences.

“We share the same values and both believe in the importance of a well-designed, outstanding creative. Becoming Adludio’s exclusive reseller is a fantastic commercial opportunity for both parties,” Woodburne stated.

Singapore – AdColony, the in-app marketplace for brands with a focus on gaming, has named industry veteran Adrian Watkins as its new director for marketing and growth in APAC.

With 20 years of global experience leading growth and marketing for publishers, agencies, and their brands, Watkins was most recently chief strategy officer for media site theAsianparent. He also previously assumed the role of commercial director for world-leading gaming destination IGN Entertainment, where he scaled international revenues through expanding the commercial offerings and teams, as well as eCommerce and content syndication partnerships.

Watkins said that in 2020, gaming has already reached more consumers than any other medium, putting it at the forefront of a brand’s marketing armory for reaching women and men of all socio-demographics.

“Mobile gaming right now feels like when social media exploded to become the new must-have marketing channel 15 years ago. Gaming is now at this same intersection. If a brand is not embracing gaming as a marketing channel, it is missing out [on many] potential customers,” he said. 

He added, “Joining AdColony was an easy decision as it is perfectly placed to deliver award-winning custom solutions to brands who now realize they need to play in this space.”

Meanwhile, AdColony SVP for APAC Tom Simpson commented, “Adrian understands the massive opportunity around mobile gaming, and brings a calm, strategic and entrepreneurial approach to AdColony, which will allow us to grow exponentially. 2021 is shaping up to be a standout year!”

Taiwan – Global mobile ad tech company Adludio has announced that it has pivoted to tap into Taiwan’s rapidly-growing mobile gaming fanbase with the expansion of its operations to the region.

Adludio is a mobile advertising platform for delivering interactive creatives using gaming engine and artificial intelligence technologies. Following its launch in 2015, it has grown its presence across US, Europe, and Asia.

According to Adludio’s data, Taiwan is an emerging key market for mobile advertisers as the count of mobile phone connections in the country total 28.43 million, equating to 1.19 connections per person. Similarly, its gaming market shows great potential as it is expected to grow to $2.8 billion by 2021, with mobile games accounting for 60% of the revenue.

Benjamin Pavanetto, managing director for Asia commented on the growth opportunity the expansion offers, “Taiwan’s high internet penetration and fast-growing economic development makes it an ideal market for brands to effectively reach audiences digitally. The projected growth in Taiwan’s gaming industry also shows potential to create effective consumer engagement through gamified advertising.”

Meanwhile, Adludio’s Founder and CEO Paul Coggins said, “It is truly an exciting opportunity for us to expand into Taiwan. Taiwan is a market with extremely active mobile users, and Adludio’s mobile-first offering will bode well with creative and bold clients looking to increase their mobile performance and engagement.”

According to Coggins, the company is already working with clients such as LG, Audi and Cartier in Taiwan.

The Taiwan team will be led by Pavanetto who relocated from Singapore this year, alongside Adludio’s sales manager in Taiwan Clayton Chao.