Tag: MiQ

Singapore –MiQ has appointed seasoned programmatic and tech executive Addy Cutts as its new commercial director for Southeast Asia, tasking him with driving regional growth and leading sales and account management teams. 

In this newly created role, Cutts will oversee MiQ’s commercial operations, including sales and account management teams. His responsibilities include driving market expansion in Southeast Asia and strengthening MiQ’s presence in the regional programmatic advertising sector.

Cutts brings over 20 years of experience in tech, programmatic, media, and digital advertising across the UK and Singapore. He has a strong track record of leading commercial and capabilities teams to drive growth for both startups and large enterprises.

Before joining MiQ, Cutts served as regional director for JAPAC at Oracle Advertising, where he oversaw the go-to-market strategy and regional revenue growth across Southeast Asia, India, ANZ, Thailand, and Japan. His approach focused on data-driven solutions tailored to local markets.

In addition to his role at Oracle, Cutts has held executive positions at Visual DNA and Lonely Planet and contributed to the adtech and martech sectors through his work with the angel-backed venture fund First Party Capital. He also served on the board of IAB Southeast Asia and India.

Commenting on his new role, Cutts said, “I’m absolutely thrilled to be joining the team at MiQ, who are certainly not your average programmatic media partner, having pioneered the industry since 2010.” 

He continued, “I was well aware of their reputation for achieving unmatched performance on brand and agency ad campaigns, but what really sets them apart is the tangible commitment to fostering a culture of transparency, trust, and collaboration. I love the fact that the company values are so much more than just statements, and I can’t wait to support the regional team with extending our first-class service to deliver improved outcomes for clients across Southeast Asia.” 

Cutts’ appointment takes effect immediately. It follows a period of growth for MiQ, marked by the recent appointment of Erin Koedam as NSW group account director earlier this month.

Jason Scott, APAC CEO at MiQ, explained, “As the programmatic industry continues to evolve at a rapid pace, Addy’s appointment reflects our commitment to attracting the best and brightest minds in the industry. His understanding of the media landscape and ability to navigate emerging technology trends will be paramount to delivering exceptional value to our clients and furthering our tech-enabled growth through Southeast Asia.”

“He brings an established network, strategic insight, and deep passion for innovative solutions. He has a great working knowledge of client needs and adapting to local market nuances, aligning with MiQ’s goal of expanding its technology and solutions in the region to do interesting, exciting business problem-solving solutions for its clients to drive sustainable growth. We’re delighted to welcome him to the team and look forward to the impact he will make in driving our business,” Scott added. 

Singapore – MiQ, a programmatic media partner to brands and agencies, has partnered with Hoppr, a connected TV (CTV) platform, to enhance customers’ access to ultra-premium inventory with a first-in-market guaranteed view in Singapore. 

MiQ’s mission is to develop the most comprehensive advanced TV (ATV) solution on the market. Through this partnership, MiQ will leverage Hoppr’s patented platform, which utilises audience behaviour and insights to ensure a guaranteed view of ads on the largest screens in the home.

MiQ is Hoppr’s preferred managed service activation partner in Singapore. Together, they will deliver solutions aimed at addressing one of the TV industry’s most significant challenges: fragmentation, which reduces advertising reach across diverse audience segments.

Through this partnership, MiQ and Hoppr will empower brands to target their desired audiences by enabling advertisers to plan and purchase inventory that guarantees ad viewership. This level of precision ensures that advertising messages reach the most relevant household audiences, maximising the impact and effectiveness of each campaign.

Both parties are also assessing opportunities to expand their partnership to include the future launch of enhanced advanced TV capabilities for Singapore across linear, streaming, and YouTube. 

MiQ and Hoppr share a vision for the future of advanced TV, where data-driven video integrates across linear and digital platforms. This partnership follows MiQ’s recent global TV intelligence expansion to the UK and Australia, reinforcing their commitment to enhancing TV consumption and audience engagement.

James Parker, SEA managing director at MiQ, said, “This partnership is an exciting step forward in bringing powerful advanced TV advertising solutions to the APAC market. MiQ and Hoppr have a shared vision of advanced TV—one of data-driven video convergence across linear and streaming that brings together the reach of TV with the targeting and performance of programmatic.” 

Joe Prusz, CEO of Hoppr, added, “The combination of MiQ’s managed service CTV and programmatic trading expertise and Hoppr’s unique platform will bring Advanced TV to life. We can deliver a guaranteed view of an ad that will be consumed by an audience in its entirety. We help advertisers reach the hard-to-reach audience that isn’t watching linear TV. We share MiQ’s view of the future of advanced TV advertising and know that advertisers need a new way for their message to cut through to the consumer. This is only possible with Hoppr’s guaranteed view.” 

Singapore – MiQ, a global programmatic media specialist, expanded in Southeast Asia (SEA) through the opening of a new head office in Singapore.

The new office will function as a centre for MiQ’s growing SEA team. Several divisions, like local sales, account management, trade, and solution functions, will be housed there. A dedicated creative studio will also focus on the development of multichannel creative content. 

Together, these divisions provide support for a broad range of omnichannel programmatic activation opportunities, including the most recent CTV/OTT, YouTube, VOD, and HD streaming video solutions.

Following its initial launch into the SEA region in 2018, the expansion signifies a turning point in MiQ’s journey in Asia. The company steadily grew over the years, and the number of employees increased from six to 23. The increased workforce at MiQ has been crucial in assisting important agency partners and offering specialised knowledge of the local media business. The opening of the new office is proof of MiQ’s dedication to offering complete services and solidifying its position as a leading authority in programmatic media in Southeast Asia.

Jason Scott, CEO for APAC at MiQ, who will lead the Singapore office team, said, “We are thrilled to officially mark the opening of this new facility. With this expansion, MiQ aims to further enhance its capacity to deliver impactful advertising campaigns across various channels and optimise media performance for its SEA clients.”

“The new space will also work hand-in-hand with MiQ’s Centre of Excellence, located in Bangalore, which specialises in engineering, analysis and date science. Our goal is to use the new Singapore office to continue to expand our creative offering, particularly our total video solutions, and continue to deliver guaranteed performance campaigns for our clients.” he added.

Singapore – Programmatic media partner MiQ has appointed James Parker, former vice president of platform and agency growth at Amobee Singapore, to be its new head of revenue and growth for Southeast Asia. 

In his new role, Parker will be responsible for leading MiQ’s sales and commercial approach in the region to expand and accelerate the company’s growth. 

Originally from London, Parker has spent the last 10 years in Singapore and moved there to lead the newly created Annalect team for OMG, focused on delivering marketing intelligence solutions to regional brands. He then joined Xaxis to spearhead the roll-out of the agency’s proprietary DMP. In the UK, he worked with OMG and Mediaedge:cia.

MiQ said that Parker’s appointment comes as former managing director for Southeast Asia, Marcus D’Souza, transitions back to London later this summer in a new global commercial role. With this, all MiQ’s Southeast Asian sales leads will be reporting to Parker.

Commenting on his new role, Parker said, “What impressed me the most about MiQ during the interview process was their platform agnostic approach to driving outcomes and the automation initiatives across the programmatic campaign lifecycle; from campaign setup, creating custom performance algorithms, to analytics and reporting. I am thrilled to be joining a fantastic team and leading MiQ into the next stage of growth in Southeast Asia.” 

Meanwhile, Jason Scott, MiQ’s CEO for APAC, shared that Parker is well credentialed to ignite their commercial approach in the region, given his decade of living and working in Southeast Asia on both the agency and platform side.

“He has an established and comprehensive set of commercial relationships, alongside vast and relevant product experience. I’m delighted to work with James and the sales team as we enter an exciting stage of growth and see how his leadership can help accelerate our fastest-growing region,” Scott said.

In June 2022, MiQ elevated Scott to the new role of CEO for APAC, adding SEA to his leadership remit. In his upgraded role, Scott will be responsible for driving business growth and expansion throughout SEA.

Singapore – Programmatic media partner MiQ has elevated its current CEO for ANZ, Jason Scott, to the new role of CEO for APAC, adding SEA to his leadership remit. 

In his upgraded role, Scott will be responsible for driving business growth and expansion throughout SEA. His remit includes APAC countries excluding India and China, and he will continue to serve as CEO for Australia and New Zealand.

Scott joined MiQ in 2019, following a successful career in advertising and media. He has been the general manager for Microsoft Advertising Asia, responsible for growing revenue and market share in the Asia region including greater China, India, and Japan. Scott has also held senior executive roles at Allure Media (Fairfax) and ninemsn, using his digital media and sales background to service some of the world’s largest technology clients.

Commenting on his elevation, Scott said that he is thrilled to be adding the fast-growing SEA region to his current remit, as the region’s market is dynamic and fast-paced and he is looking forward to accelerating growth by adding additional regional support. 

“MiQ has grown significantly over the past few years, with regional expansion across Australia, increased channel diversity, growth in our product portfolio and senior staff appointments. My priority now is to ensure MiQ is adequately servicing the Southeast Asian market and securing its position within the global MiQ network,” he added. 

Meanwhile, Richard Dunmall, MiQ’s global president, shared that since Scott joined them in late 2019, his performance leading their ANZ business has been nothing short of exceptional. 

“As momentum continues to build, I’m excited to see how Jason’s leadership can now be applied to our fastest-growing region. Jason is no stranger to this dynamic part of the world, holding multiple leadership positions across the region, throughout his career. I have no doubt he will continue to drive business across APAC,” he said.

Singapore – Programmatic media partner MiQ has announced the launch of its new suite of programmatic creative solutions, which will deliver multi-screen campaign assets catering the Southeast Asian market.

The creative studio, while based in Singapore, will offer free creative services, alongside MiQ’s brand and performance programmatic activation for the SEA market as a whole, enabling advertisers to tap into a full creative suite, as added value to their campaign spend.

Studio staff, including creative designers, project managers and developers, will create new campaigns from scratch, while also taking existing brand assets and repurposing them for multi-screen, omnichannel activation. 

In addition, services within the creative studio include original design, animation and reformatting of ads across desktop, tablet, mobile web and in-app.

Marcus D’Souza, managing director for SEA at MiQ, said that they have seen a real demand from marketers and agencies for the opportunity to harness highly engaging, data-driven advertising creative that will drive results. He added that they hope that their suite of solutions will help them achieve these objectives of results-driven creatives.

“As a programmatic partner, we understand that powerful creative, combined with expert data-driven targeting, can drive positive consumer behavior for brands. Engaging creative is set to become even more important in a post-cookie world, so we’re excited to have this additional offering for our clients,” D’Souza said.

MiQ’s creative studio allows advertisers to display creative needs across its programmatic solutions of ‘Performance’, ‘Time and Place’, and ‘High Impact Branding’. 

For ‘Performance’, MiQ offers formats that have proven high engagement rates such as social boost, chatbots and games. ‘Time and Place’ formats take mobile location data feeds for store or GPS locator features alongside MiQ’s ‘High Impact Branding’ suite of stories, carousels and interactive videos.

David Whiteley, head of product and analytics at MiQ, commented, “We have built out a creative studio to meet the growing demands of our clients and have specialized teams that can meet those quick turnaround times. This not only provides higher engaging formats but also a range of creative packages to suit any client need. Data plus creative is a really powerful tool to exceed KPIs.”

Singapore – In its continuing bid to expand its product strategy and development services in the region, programmatic media partner MiQ has appointed Damien Healy as MiQ’s digital operations officer for Asia-Pacific.

Healy will be responsible for scaling its agency and advertiser relationships, mapping their vision and business direction into MiQ’s technology, data, and execution pathways. 

In addition, he brings into the company 20 years’ experience in product and operation leadership positions driving business growth and profitability for major advertising technology and media performance companies across international organizations. 

Prior to his new appointment, Healy was the global officer for programmatic and addressable media at dentsu international, where he led the global strategy across dentsu’s programmatic and addressable service lines. Furthermore, he also spent five years at GroupM’s Xaxis where he led operations, platforms, and product as COO for EMEA.

“I’ve always been impressed by the depth of technology and data capability that MiQ brings to market. Their ability to partner with agencies and brands to deliver meaningful programmatic media value is undoubtedly world-class. I’m excited to join the business in a period of high growth and ever-increasing relevance as buyers seek value within new digital channels and the fragmenting identity landscape,” Healy said, regarding his appointment.

He will report to Jason Scott, CEO for ANZ at MiQ, who commented that Healy will be helping the company to scale itself and its client relationships by mapping their vision and business direction with their technology, data, and execution pathways to supercharge their partnerships in an evolving market. 

“Damien will represent APAC within our global technology, product and strategy cohort. An important step into the future given the growth ambitions and nuances of MiQ in our region. His vast experience and pivotal roles leading digital companies through change, rapid growth, and innovation will add a real depth and spark to our APAC efforts, as well as another brilliant strategic brain for us to help deliver on our ambitions for our clients,” Scott added.