Marketing Featured Southeast Asia

MiQ names James Parker as new head of revenue and growth for SEA

Singapore – Programmatic media partner MiQ has appointed James Parker, former vice president of platform and agency growth at Amobee Singapore, to be its new head of revenue and growth for Southeast Asia. 

In his new role, Parker will be responsible for leading MiQ’s sales and commercial approach in the region to expand and accelerate the company’s growth. 

Originally from London, Parker has spent the last 10 years in Singapore and moved there to lead the newly created Annalect team for OMG, focused on delivering marketing intelligence solutions to regional brands. He then joined Xaxis to spearhead the roll-out of the agency’s proprietary DMP. In the UK, he worked with OMG and Mediaedge:cia.

MiQ said that Parker’s appointment comes as former managing director for Southeast Asia, Marcus D’Souza, transitions back to London later this summer in a new global commercial role. With this, all MiQ’s Southeast Asian sales leads will be reporting to Parker.

Commenting on his new role, Parker said, “What impressed me the most about MiQ during the interview process was their platform agnostic approach to driving outcomes and the automation initiatives across the programmatic campaign lifecycle; from campaign setup, creating custom performance algorithms, to analytics and reporting. I am thrilled to be joining a fantastic team and leading MiQ into the next stage of growth in Southeast Asia.” 

Meanwhile, Jason Scott, MiQ’s CEO for APAC, shared that Parker is well credentialed to ignite their commercial approach in the region, given his decade of living and working in Southeast Asia on both the agency and platform side.

“He has an established and comprehensive set of commercial relationships, alongside vast and relevant product experience. I’m delighted to work with James and the sales team as we enter an exciting stage of growth and see how his leadership can help accelerate our fastest-growing region,” Scott said.

In June 2022, MiQ elevated Scott to the new role of CEO for APAC, adding SEA to his leadership remit. In his upgraded role, Scott will be responsible for driving business growth and expansion throughout SEA.

Technology Featured APAC

Programmatic media partner MiQ elevates Jason Scott as new CEO for APAC

Singapore – Programmatic media partner MiQ has elevated its current CEO for ANZ, Jason Scott, to the new role of CEO for APAC, adding SEA to his leadership remit. 

In his upgraded role, Scott will be responsible for driving business growth and expansion throughout SEA. His remit includes APAC countries excluding India and China, and he will continue to serve as CEO for Australia and New Zealand.

Scott joined MiQ in 2019, following a successful career in advertising and media. He has been the general manager for Microsoft Advertising Asia, responsible for growing revenue and market share in the Asia region including greater China, India, and Japan. Scott has also held senior executive roles at Allure Media (Fairfax) and ninemsn, using his digital media and sales background to service some of the world’s largest technology clients.

Commenting on his elevation, Scott said that he is thrilled to be adding the fast-growing SEA region to his current remit, as the region’s market is dynamic and fast-paced and he is looking forward to accelerating growth by adding additional regional support. 

“MiQ has grown significantly over the past few years, with regional expansion across Australia, increased channel diversity, growth in our product portfolio and senior staff appointments. My priority now is to ensure MiQ is adequately servicing the Southeast Asian market and securing its position within the global MiQ network,” he added. 

Meanwhile, Richard Dunmall, MiQ’s global president, shared that since Scott joined them in late 2019, his performance leading their ANZ business has been nothing short of exceptional. 

“As momentum continues to build, I’m excited to see how Jason’s leadership can now be applied to our fastest-growing region. Jason is no stranger to this dynamic part of the world, holding multiple leadership positions across the region, throughout his career. I have no doubt he will continue to drive business across APAC,” he said.

Platforms Featured Southeast Asia

MiQ launches programmatic media creative studio for SEA market

Singapore – Programmatic media partner MiQ has announced the launch of its new suite of programmatic creative solutions, which will deliver multi-screen campaign assets catering the Southeast Asian market.

The creative studio, while based in Singapore, will offer free creative services, alongside MiQ’s brand and performance programmatic activation for the SEA market as a whole, enabling advertisers to tap into a full creative suite, as added value to their campaign spend.

Studio staff, including creative designers, project managers and developers, will create new campaigns from scratch, while also taking existing brand assets and repurposing them for multi-screen, omnichannel activation. 

In addition, services within the creative studio include original design, animation and reformatting of ads across desktop, tablet, mobile web and in-app.

Marcus D’Souza, managing director for SEA at MiQ, said that they have seen a real demand from marketers and agencies for the opportunity to harness highly engaging, data-driven advertising creative that will drive results. He added that they hope that their suite of solutions will help them achieve these objectives of results-driven creatives.

“As a programmatic partner, we understand that powerful creative, combined with expert data-driven targeting, can drive positive consumer behavior for brands. Engaging creative is set to become even more important in a post-cookie world, so we’re excited to have this additional offering for our clients,” D’Souza said.

MiQ’s creative studio allows advertisers to display creative needs across its programmatic solutions of ‘Performance’, ‘Time and Place’, and ‘High Impact Branding’. 

For ‘Performance’, MiQ offers formats that have proven high engagement rates such as social boost, chatbots and games. ‘Time and Place’ formats take mobile location data feeds for store or GPS locator features alongside MiQ’s ‘High Impact Branding’ suite of stories, carousels and interactive videos.

David Whiteley, head of product and analytics at MiQ, commented, “We have built out a creative studio to meet the growing demands of our clients and have specialized teams that can meet those quick turnaround times. This not only provides higher engaging formats but also a range of creative packages to suit any client need. Data plus creative is a really powerful tool to exceed KPIs.”

Technology Featured APAC

Programmatic media partner MiQ strengthens APAC trajectory with new digital operations officer

Singapore – In its continuing bid to expand its product strategy and development services in the region, programmatic media partner MiQ has appointed Damien Healy as MiQ’s digital operations officer for Asia-Pacific.

Healy will be responsible for scaling its agency and advertiser relationships, mapping their vision and business direction into MiQ’s technology, data, and execution pathways. 

In addition, he brings into the company 20 years’ experience in product and operation leadership positions driving business growth and profitability for major advertising technology and media performance companies across international organizations. 

Prior to his new appointment, Healy was the global officer for programmatic and addressable media at dentsu international, where he led the global strategy across dentsu’s programmatic and addressable service lines. Furthermore, he also spent five years at GroupM’s Xaxis where he led operations, platforms, and product as COO for EMEA.

“I’ve always been impressed by the depth of technology and data capability that MiQ brings to market. Their ability to partner with agencies and brands to deliver meaningful programmatic media value is undoubtedly world-class. I’m excited to join the business in a period of high growth and ever-increasing relevance as buyers seek value within new digital channels and the fragmenting identity landscape,” Healy said, regarding his appointment.

He will report to Jason Scott, CEO for ANZ at MiQ, who commented that Healy will be helping the company to scale itself and its client relationships by mapping their vision and business direction with their technology, data, and execution pathways to supercharge their partnerships in an evolving market. 

“Damien will represent APAC within our global technology, product and strategy cohort. An important step into the future given the growth ambitions and nuances of MiQ in our region. His vast experience and pivotal roles leading digital companies through change, rapid growth, and innovation will add a real depth and spark to our APAC efforts, as well as another brilliant strategic brain for us to help deliver on our ambitions for our clients,” Scott added.