Tag: MiQ
Singapore— A new global survey has found a significant gap between the adoption of artificial intelligence (AI) in advertising and marketers’ confidence in using it effectively, particularly in the Asia-Pacific (APAC) region. Across 16 countries, the MiQ-led report shows that 72% of marketers worldwide...
The partnership will see OzTAM’s VOZ currency data for both linear TV and BVOD (broadcast video on demand) directly ingested into TVi, housed within Sigma.
Singapore –MiQ has appointed seasoned programmatic and tech executive Addy Cutts as its new commercial director for Southeast Asia, tasking him with driving regional growth and leading sales and account management teams. In this newly created role, Cutts will oversee MiQ’s commercial operations,...
MiQ, a programmatic media partner to brands and agencies, has partnered with Hoppr, a connected TV (CTV) platform, to enhance customers’ access to ultra-premium inventory with a first-in-market guaranteed view in Singapore.
The new office will function as a centre for MiQ's growing SEA team. Several divisions, like local sales, account management, trade, and solution functions, will be housed there.
James Parker will be responsible for leading MiQ’s sales and commercial approach in the region to expand and accelerate the company’s growth.
Jason Scott will be responsible for driving MiQ's business growth and expansion throughout APAC, excluding India and China.
The new creative studio by MiQ allows advertisers to check on various examples of advertising strategies and see its mock-up.
Damien Healy, formerly of dentsu and Xaxis, is now appointed as the new digital operations officer of MiQ at APAC.
